Melissa Shoes & the Campana Brothers Reunite to create MELISSA X CAMPANA BAROCCA, the Latest SS16 Collection of Wearable Art
New York, NY (January 11, 2016): We are excited to share the latest SS16 collection, Barroca, from Brazilian plastic footwear brand, Melissa Shoes, in collaboration with touted furniture design duo the Campana Brothers. A fresh take on Campana brothers’ signature mesh and overlapping lines, these florid flats blend ornaments of the past with modern details and an organic color palette. Inspired by their Baroque furniture collection, Melissa Barroca x Campana lends a playful interpretation of Italian Baroque infused with the vibrancy of everyday Brazilian culture.
In celebration of the latest designs, the Campana Brothers have launched an installation Barroca: The Harmony of Imperfection at Galleria Melissa in London to run through February 2016. The instillation features five furniture pieces from the Campana’s Baroque collection, the primary source of inspiration for the shoes. The space is lined with intricate wallpaper bearing the Campana Brother’s signature mesh combined with traditional Rococo motifs of shells, plant tendrils and cherubs balanced by contemporary references including bones, insects, screws and scissors. Both the instillation and collection create an organic language among the tradition of a culture and the perspective of a new through the fusion of ornaments from the past with contemporary elements.
Melissa teamed up with the Campana Brothers to produce a line of flats made from 30% recycled PVC with portions of the proceeds donated to World Vision, a charity dedicated to lifting children out of poverty. Melissa shoes can be disassembled and recycled. Solid, liquid, and gas residues from production are recycled and nothing leaves the factory without being treated, resulting in practically zero waste. To complement the shoes, the Campanas and Melissa created a handbag made in the same traces.
Melissa Shoes is known for partnering with the world’s top design talent to create a visually exhilarating shopping experience for its customers worldwide. For this reason, its Manhattan flagship store is called “Galeria Melissa” – the store is regularly befitted with rotating artistic work and has recently featured installations by Walt Cassidy, Karl Lagerfeld, Edson Matsuo and EPFL+ECAL Lab, David Thomas Solution, SOFTlab, a curated museum by Natalie Kates, and an installation by Kreemart and Baron von Fancy.
Melissa Barroca x Campana is now available at Melissa Galerias and online at www.shopmelissa.com worldwide. Each pair retails for $98.
About Melissa Shoes
Melissa Shoes is best known for creating design-driven plastic footwear, complete with a tutti-fruiti scent. The publicly-traded Brazilian brand crafts bold, stylish shoes made entirely of plastic celebrated by the global fashion community. The brand is followed around the world, and has collaborated with top design talent including Jason Wu, Vivienne Westwood, Alexandre Herchcovitch, Gareth Pugh, Zaha Hadid, Karl Lagerfeld, the Campana Brothers and more. www.melissa.com/sebastianerrazuriz
About Humberto and Fernando Campana
Brazil’s famous brother designers’ inspirations are prosaic materials and the seeking of chaos. The Campana’s are known for their ability to promote the meeting of the old and the new, in a modern perspective of organized chaos and beautiful disorder, which is closely related to Brazil and its art. The overlapping of lines, which is the feature of their work with Melissa, has always been a sign of both the brothers’ work. Their work is inspired by Brazilian street life and carnival and mostly uses unwanted materials such as wood or off-cut fabrics. The London Design Museum defines their work as “transforming something poor into something decadent and opulent.”