FAÇONNABLE LAUNCHES THE EXCLUSIVE “TRIBUTE” SHADES WITH ITALIA INDEPENDENT AND OUTFITS CIPRIANI’S MR. C HOTEL’S SUMMER SERIES STAFF IN EXCLUSIVE OUTFITS, BRINGING RIVIERA STYLE AT ITS PEAK TO BEVERLY HILLS
The power to move. The power to define. The power to inspire. All in one seemingly simple accessory. That’s the allure of the Façonnable’s limited edition of sunglasses, launched in partnership with Façonnable and Italia Independent. The new “Tribute” collection of shades marries modern Italian innovation with handsome French Riviera heritage.
Based on Italia Independent‘s best-selling 000B aviator model, the iconic sunglasses have been revamped with Façonnable‘s signature stripes, a calling card of the brand’s celebrated shirts.
Striking, unexpected and spirited, the sunglasses feature steel brushed frames covered in a colorful Façonnable striped motif and tinted mirrored lenses. The lightweight design and captivating pop of color lend these shades a truly bon vivant appeal. Available in six colors – blue, turquoise, yellow, green, orange and pink- the collection, which made its debut during the Monte Carlo Rolex Masters 2012, is crafted for today’s independently styled person.
These sunglasses also have a philanthropic view. Façonnable will donate a portion of sales of the pink shade from the collection to The Lyla Nsouli Foundation For Children’s Brain Cancer Research, a UK registered charity dedicated to fighting the harrowing disease. The Lyla Nsouli Foundation For Children’s Brain Cancer Research, a UK registered charity, was established in memory of Lyla Nsouli, who died aged 3, in January 2012, after a 5 month battle with an aggressive brain cancer called Diffuse Intrinsic Pontine Glioma (DIPG). Many researchers believe that finding a cure for DIPG may lead to significant progress towards a cure for all cancers, given the complexity of DIPG and its resilience to current forms of treatment. However, research is painfully lacking and slow for this and other pediatric brain cancers due to a major lack of funding. After the tragic loss of Lyla, her family felt compelled to take action to improve the prognosis of this disease and significantly advance research towards better treatment options and a cure. The Lyla Nsouli Foundation has the sole objective of improving the prognosis of DIPG and other pediatric brain cancers that are currently incurable. Help us give children with brain cancer a better chance at survival. For additional information, or to make a donation online, please visit our website www.lylansoulifoundation.org/donate.
In addition, as the summer season kicks off in the United States, Façonnable will have an enviable place thanks to a special collaboration with Cipriani’s Mr. C Hotel of Beverly Hills. The French Riviera lifestyle luxury brand has been tapped to outfit the swimming pool personnel for Mr. C’s first ever Yacht Club, an exclusive nautical-themed member’s club kicking off on June 24, 2012 and celebrating the first anniversary of this 137 room property, centrally located in Beverly Hills. Façonnable, known for its easy, chic casual apparel, is adding a touch of the Continent to the refined 4,500-square-foot pool area, which boasts teak floors, a poolside bar, comfy beds and private cabanas.
Per the clothes, Façonnable has designed a series of fresh looks for servers in the pool area. For women there are crisp short-sleeve button-downs, blue Bermuda shorts and a cute blue polo embroidered with Mr. C’s congenial logo. Men will be dressed in a white polo shirt, with the same the hotel’s logo, and blue shorts. The striking new Façonnable sunglasses, launched in conjunction with Italia Independent “Tribute to Façonnable” will complete the looks.
Additionally, for the inaugural Yacht Club season, a sleek 27-foot Riva Iseo boat will be docked outside and a special bar menu has been developed. All guests will be able to show their Riviera stylish side at the special PhotoBoxi photo booth, uploading the images directly to Facebook, Twitter and other social media platforms.
This partnership marks the latest branding initiative by Façonnable to bring an authentic touch of the Cote D’Azur lifestyle to the brand’s targeted international clientele.