Compiled by Phillip D. Johnson
Aquaphor Announces Title Sponsorship Of The New York City Triathlon
Aquaphor announced today its role as the new title sponsor of the Aquaphor New York City Triathlon. This partnership, with race organizer Korff Enterprises, is a three-year agreement that includes naming rights, as well as a variety of marketing and promotional components for the Olympic-distance race.
Aquaphor, the “duct tape of dermatology” and a cult favorite that relieves chapped, cracked, and irritated skin is produced by Beiersdorf, a leading manufacturer of skin and beauty care products with over 125 years of experience in research and development, and a strong global presence. In addition, the company owns leading international brands such as NIVEA, NIVEA for Men, Eucerin, la prairie, Juvena, Labello and Florena. For more information, visit www.beiersdorfusa.com.
“Today’s announcement underscores Aquaphor’s commitment to athletes, one of our core target audiences. We are very excited to partner with the New York City Triathlon team in order to spread the message of the benefits of Aquaphor to triathletes both to those who will be in New York for the race and around the country,” said Magnus Jonsson, Vice President, Marketing, Beiersdorf Inc. “We look forward to helping these hard-core athletes train and compete to ensure that when their skin is in crisis, Aquaphor can help to maximize their performance.”
Now in its 12th year, the Aquaphor New York City Triathlon is the largest and most popular Olympic-distance Triathlon in America. The Triathlon hosts a pro field with many top Olympians competing for $30,000 in prize money. The Aquaphor New York City Triathlon is organized by New York based Korff Enterprises who also organizes the inaugural Ironman US Championship in New York and New Jersey. For additional information, visit www.nyctri.com.
“The New York City Triathlon has helped make New York the triathlon capital of America,” said John Korff, President of Korff Enterprises, organizer of the event. “With the addition of Aquaphor as the title sponsor, we’ve partnered with a quality brand that will enhance the athlete experience.”
More than 3,000 athletes from 44 states and 10 countries will compete in the 2012 Aquaphor New York City Triathlon on July 8, 2012. The race includes a 1.5 kilometer swim in the Hudson River, 40 kilometer bike on the Henry Hudson Parkway and 10 kilometer run in Central Park.
As title sponsor, Aquaphor will help participants prepare and/or heal their skin during the tough swim bike and run, allowing them to achieve top performance at this year’s event. The company will sponsor some of the race’s most popular elements – including the Diaper Derby, Athlete Expo and finishers’ area – and provide its popular Aquaphor Healing Ointment and Lip Repair products to participants and fans. http://www.aquaphorhealing.com
L’Oréal Buys French Baby Care Brand
First Posted: April 26, 2012 Source: GCI Magazine
L’Oréal announced it has closed the acquisition of 100% of Cadum, a France-based baby care brand. The majority of Cadum was held by the investment fund Milestone. In 2011, Cadum achieved consolidated sales of €58 million, €49 million of which were in France, mainly from its namesake Cadum brand.
This business will join L’Oréal France’s consumer products division, which is currently made up of three business units: L’Oréal Paris, Garnier-Gemey-Maybelline and LaScad. These products are distributed in mass retail channels.
“Cadum is an important acquisition for L’Oréal in France,” Hervé Navellou, leader of the L’Oréal consumer products division, stated. “Cadum is a hundred-year-old brand that enjoys a great reputation, is growing rapidly and has interesting development perspectives. It blends seamlessly into our strategy to conquer new consumers in France.”
Hair Care Revolution black 15in1 Miracle Hair Treatment Earns Good Housekeeping Seal
black 15in1 Miracle Hair Treatment, a revolutionary hair care hybrid that instantly transforms hair as it styles while also treating hair woes
over time, has earned the highly coveted Good Housekeeping Seal, marking its position as one of the select brands in the professional hair care industry to achieve the honor. A favorite of hair stylists, beauty editors and celebrities, black 15in1 features such key ingredients as Aloe Vera, Green Tea Leaf Extract, SPF and Keratin, which deliver a myriad of fifteen clinically proven results, including enhanced shine, hair color retention, diminished frizz and split ends, plus heat styling and UV ray protection.
The Good Housekeeping Seal has been reassuring consumers about their product-purchasing decisions for over 100 years, and is one of the most recognized consumer emblems in the market today. Only products that have been evaluated and accepted by the Good Housekeeping Research Institute can earn the Seal, which also provides a two-year limited warranty.
“Consumers want a hair product that will simplify their lives, made by a brand that they can trust. The Good Housekeeping Seal confirms what consumers have been saying all along about the product,” said Larry Gaynor, tng worldwide President and CEO, and creator of the black 15in1 line. “It’s thrilling to be recognized. We’re proud to add the 100-year tradition of the Good Housekeeping Seal to black 15in1, and are excited to continue delivering outstanding quality to our consumers.”
“After being reviewed by the Good Housekeeping Research Institute‘s Health, Beauty & Environmental Sciences Department, we’re thrilled to welcome black 15in1 to our Good Housekeeping Seal family,” said Patricia Haegele, Senior Vice President/ Group Chief Revenue Officer of Good Housekeeping Magazine.
The black 15in1 complete hair care system also includes the black 15in1 Twice-A-Week Shampoo and Conditioner, the first-ever twice-a-week shampoo and conditioner boasting an ultra-rich, paraben-free, sulfate-free formula that works in harmony to effectively cleanse and condition each strand. As the name suggests, the shampoo and conditioner are formulated for twice a week use, and maintain hairstyles for up to four days. The system works on all hair types and textures to enhance the hair’s natural qualities, leaving locks restored, refreshed and healthy.
black 15in1 was introduced in January 2011 to simplify hair care. Its signature product, black 15in1 Miracle Hair Treatment, provides luxurious results from 15 clinically proven benefits and is dermatologist recommended. With the launch of the black 15in1 Twice-A-Week Shampoo and Conditioner in February 2012, black 15in1 has created a revolution hair care.
black 15in1 Miracle Hair Treatment is available in 3.3oz bottles for $20.00 and a 1oz travel size bottle for $10.00. black 15in1 Twice-A-Week Shampoo and Conditioner are available in 6.6 oz. bottles ($20 for the shampoo and $22 for the conditioner) and 26.4 oz. bottles ($40 for the shampoo and $44 for the conditioner.) All products are sold in over 1,000 salons nationwide and available on www.black15in1.com.
Since 1909, the Good Housekeeping Seal has been a highly recognized statement of the magazine’s renowned Consumer’s Policy. The Good Housekeeping Consumer’s Policy, published in every issue of the magazine, states that the limited warranty reflected by the Good Housekeeping Seal means that if a product bearing the Seal is defective within the first two years of purchase, Good Housekeeping will replace the product or refund the purchase price. http://www.black15in1.com
Shiseido Expands Into Argentina
First Posted: April 25, 2012
Source: GCI Magazine
Beginning this month, Shiseido announced it will commence sales of its cosmetics products in Argentina. The initiative is aimed at fortifying Shiseido’s presence in the Latin American market. To achieve this, Shiseido will deploy its strategic strengths in prestige marketing that have been accumulated over years of operation in the European and U.S. markets through the Greta Group, a distributor located in Buenos Aires with a proven track record in terms of sales of prestige cosmetics products in Argentina. Products to be sold in Argentina include global brand Shiseido prestige skin care and makeup lines. With this endeavor, Shiseido’s overseas cosmetics sales will encompass 89 countries and regions. Argentina is the fifth country in the Latin American market in which Shiseido is pursuing inroads, following Brazil, Mexico, Colombia and Panama.
Working to continue to improve its overseas growth, Shiseido wants to strengthen its response to emerging countries as a means of developing the next growth engine following China. Specifically, with regard to the Latin American market, Shiseido has been promoting initiatives to expand sales as well as the presence of the Shiseido brand by introducing sales of products in Colombia from November 2010 and Panama in January 2011. At the same time, with regard to Brazil, which ranks third in the global cosmetics market following the United States and Japan, the BareMinerals brand from Shiseido’s North American subsidiary will be introduced to the market in May 2012.
As the second emerging economy in South America following Brazil, Argentina has been achieving economic growth for eight consecutive years since 2003, and consumer spending in the country is on the rise. As to its cosmetic market, Argentina also ranks second among South American countries. With a well-established sales network of locally capitalized prestige cosmetic specialty stores in place, full-scale business expansion of major European and U.S. cosmetics brands is being carried out. In fiscal 2010, the scale of the Argentine prestige cosmetics market has expanded steadily, realizing a 30% increase to $127 million compared with the previous year. Accordingly, Shiseido views this as an opportune time to introduce the Shiseido brand to the Argentine market.
As mentioned above, helping Shiseido carry out its Argentine introduction is Argentinean company the Greta Group. Founded in 1977, the Greta Group is a distributor handling sales and marketing of imported cosmetics products with a primary emphasis on prestige cosmetic brands. The group engages in business in a total of four countries in the southern region of South America: Argentina, Chile, Peru and Uruguay. With regard to product sales, Shiseido will select stores with a proven performance in counseling sales for prestige cosmetic products. During the initial year in 2012, Shiseido will develop products in approximately 15 stores and expand to 20 stores or more the following year.
Beauty.com Introduces the Lela Rose Neon Vista Clutch as a Gift with Purchase for Spring 2012
More than $140 in value, the exclusive bag is a gift with any $100 Beauty.com purchase
Spring is in the air for Beauty.com, Inc. and Lela Rose as they announce their latest seasonal gift with purchase collaboration. Whether
you’re picking up Mother’s Day treats or restocking your beauty arsenal, shoppers who visit www.beauty.com/lelarose will receive a Lela Rose Neon Vista clutch with a minimum purchase of $100 starting May 1, 2012.
“We’re really starting to feel like pros with these bags, and each spring we try to do something a little different,” says designer Lela Rose. “The great part about this piece is that it’s big enough to hold my makeup, sunscreen, and the kids’ toys, whatever I’m carrying in a given day. And when it’s empty it folds right up and I can tuck it away until I need it again.”
The acclaimed Lela Rose Spring/Summer 2012 collection took its inspiration from the ‘neon graveyards‘ of Coney Island and Las Vegas, combining her signature elegance with weathered textures and faded colors. The generously proportioned bag (9.5″ long by 6.5″ tall) is perfectly suited to warm weather adventures while lined with washable eye-catching tangerine fabric and flanked by textured cotton twill panels that showcase a bold print.
This limited edition offering arrives complete with more than a dozen deluxe and full-size samples from some of the leading brands at the Beauty.com® web store* including: Smashbox® Camera Ready BB Cream, SPF 35, Arcona® White Tea Purifying Cleanser, NUXE(TM) Fondant Body Scrub, Stila® Prime Pot Waterproof Eye Shadow Primer, Taffy, Fekkai® Brilliant Glossing Cream, tarte® rise & shine natural lip stain & lip-enhancing lipgloss – FULL SIZE, DDF® Amplifying Elixir, Nick Chavez® Volumizing Shampoo, H2O+™ Spa Hand and Nail Cream, Boscia® Green Tea Blotting Linens, bareMinerals® Purely Nourishing Moisturizer for Combination Skin, IT Cosmetics® Bye Bye Under Eye – Full Coverage Waterproof Concealer,
Murad® Time Release Retinol Concentrate for Deep Wrinkles, and a Card for $5 off any future Beauty.com purchase
“We love seeing what Lela has up her sleeve every season,” says Kathleen McNeill, President of Beauty.com. “She always brings out that perfect balance of functional and feminine–the travel-friendly ideal for housing your spring and summer beauty essentials.”
Beauty.com, Inc. is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 350 brands from widely recognized to niche, hard-to-find products.
Drugstore.com, inc. is a leading online provider of health, beauty, and vision products. Shop a great assortment of more than 60,000 items ranging from everyday basics to hard-to-find favorites. With competitive prices, unique categories and free shipping for $25 or more all in one convenient location, the drugstore.com web store is truly the uncommon drugstore®.
Elizabeth Arden Names First-ever Global Makeup Artist
First Posted: April 25, 2012/Source: GCI Magazine
Elizabeth Arden, Inc. has named Rebecca Restrepo as the brand’s first-ever global makeup artist. Restrepo will serve as a spokesperson and the brand’s ambassador for global employee, consumer and customer marketing communications.
“Rebecca is the perfect partner because she embodies Elizabeth Arden’s founding philosophy that to be beautiful is the birthright of every woman,” said Kathy Widmer, executive vice president and chief marketing officer of Elizabeth Arden. “She shares our desire to help women around the world embrace what makes them unique and to offer an authentic, relatable approach to beauty.”
In this newly created position, Miss Restrepo will serve as a spokesperson, brand ambassador and creative advisor working closely with the brand on everything from trend forecasting to beauty consultant training. As the company’s lead makeup artist, Restrepo also will work on photo shoots, film makeup tutorials and share expert advice with consumers through Elizabeth Arden’s social media channels and on-counter tools.
In addition to supporting the brand’s core beliefs, Elizabeth Arden searched for a makeup artist who could help them inspire, educate and connect their global community. Restrepo, who is bilingual in English and Spanish, has traveled the world seeking new trends and inspiration.
“I’m honored to join the Elizabeth Arden family. The legacy of Elizabeth Arden – both the woman and the brand – is inspiring,” said Restrepo. “As an artist, it is exciting to partner with a brand that not only makes quality products, but also shares my passion for making beauty accessible to all women.”
Hydroxatone Introduces Anti-Aging BB Cream SPF 40: Looks like Makeup, Acts like Age-Defying Skincare
Anti-aging skincare line Hydroxatone introduces their latest innovation, Anti-Aging BB Cream SPF 40 formulated to helps to improve the look and feel of skin while providing immediate, short and long term results. This luxurious, hydrating cream offers the complexion-perfecting properties of a foundation and the skincare benefits of an anti-aging product. With a synergistic approach to perfecting the appearance of skin, Hydroxatone’s Anti-Aging BB Cream SPF 40 provides coverage, lifts, firms and brightens for a radiant look. The unique, multi-function formula acts as a foundation, concealer, sunscreen, moisturizer and wrinkle fighter. As an added bonus, it works in overdrive to help visibly reduce the signs of aging including loss of firmness, dryness, discoloration, uneven skin tone and blotchiness. The brand’s high-performance treatments are formulated with cutting-edge ingredients that are clinically proven to deliver immediate, long-lasting results. Led by the cult-classic AM/PM Anti-Wrinkle Complex with over 5 million units sold, the multi-functional collection features powerful products for every step of a skincare regimen–from Cleansers and Moisturizers to Instant Effects and Facial Rejuvenation.
“This is truly the next generation of BB Cream,” said Tammy Yaiser, Vice President of Product Development at Hydroxatone. “With foundation, primer, concealer, sunscreen and moisturizer plus Hydroxatone’s advanced anti-aging technology, Hydroxatone Anti-Aging BB Cream SPF 40 not only provides the flawless coverage that women are looking for, but also addresses the concerns associated with aging skin.”
Anti-Aging BB Cream SPF 40 can be applied under foundation or alone. Unlike most BB Creams, results are apparent in just one easy application. Available in three universally flattering shades: Light, Medium and Tan.
Advanced Ingredients and Benefits:
– Plant Stem Cells – help protect the skin’s stem cells to maintain a youthful look of the skin
– Oligopeptide-68 – biomimetic encapsulated peptide that promotes radiance and luminosity to help even skin tone
– Ascorbyl Glucoside – helps stimulate collagen synthesis to reduce the look of the depth of lines and wrinkles, as it helps firm and lift aging skin.
– Sodium Hyaluronate, Ceramide 3 and Glycerin – triple-action moisture boosters
– Vitamin E – antioxidant that helps protect the skin against environmental attack
– Broad Spectrum UVA/UVB SPF 40 – shields skin from harmful rays
Web Site: http://hydroxatone.com
JAFRA: GOING DOOR-TO-DOOR NEVER FELT SO BEAUTIFUL
JAFRA Joins Beauty Bus Foundation to Deliver Dignity and Beauty to Chronically and Terminally Ill Women, Men, Children and their Caregivers
JAFRA USA, a leader in empowering women personally and professionally through a career in direct selling, is partnering with Beauty Bus Foundation, a national non-profit organization that brings dignity, hope and respite through beauty and grooming services to those who need pampering the most – people with chronic and terminal illness and their caregivers. JAFRA USA has selected Beauty Bus Foundation, an organization founded by women entrepreneurs, as its national charity given its shared mission to impact lives through beauty.
The Beauty Bus Foundation was founded in loving memory of Melissa Marantz Nealy, who passed away at the age of 28 from a degenerative neuromuscular disease. Melissa loved a good day at the spa. When her ability to leave the home became compromised, Founder Alicia Marantz Liotta, Melissa’s cousin, was able to schedule in-home beauty services through her connections within the beauty industry. Witnessing the hope, happiness and respite these services brought to Melissa, Alicia and Founder Wendy Marantz Levine, Melissa’s sister, were inspired to launch Beauty Bus Foundation.
Beauty Bus Foundation reminds its clients that they are beautiful on the inside and out through In-Home Visits and Pop-Up Salonsin
which licensed professionals provide free services such as manicures, pedicures, hairstyling, facials, and make-up. The organization also provides Bags of Beauty filled with complimentary beauty and grooming products to encourage clients to pamper themselves.
The Beauty Bus Foundation is a non-profit 501(c)(3) organization which delivers dignity, hope and respite to terminally and chronically ill men, women and children and their caregivers through beauty and grooming services and pampering products. Beauty Bus accomplishes this mission through: In-Home Services, Pop-Up Salon events and the Bags of Beauty Program. Services are free-of-charge and focus on clients with ALS (Lou Gehrig’s Disease), multiple sclerosis, muscular dystrophy, Parkinson’s disease, spinal cord injury, cancer, stroke, other select neuromuscular and motor neuron diseases and their caregivers. Through the help of supporters including JAFRA Cosmetics, Bosley Professional Strength, InStyler®, OPI and Aloxxi, Beauty Bus brings the lift and gift of beauty to individuals whose disease or condition prevents them from accessing a salon or spa. For more information, visit www.beautybus.org or call 310-392-0900.
“We’ve been in the business of transforming lives for more than 55 years,” said Leah Cadavona, Director of Marketing, JAFRA USA. “That mission has taken on an even deeper resonance with JAFRA’s alliance with the Beauty Bus Foundation.”
Through the power of its wide network of Independent JAFRA Consultants throughout the U.S., JAFRA USA has embraced its partnership with Beauty Bus in a variety of ways including:
•Financial support to bring Beauty Bus services to even more people in need
•Special offers for a variety of JAFRA products with a portion of proceeds benefiting Beauty Bus
•Hands on volunteer opportunities for Independent JAFRA Consultants
•Support at Beauty Bus In-Home Visits and Pop-Up Salons throughout Southern California and across the nation
•Generous donation of JAFRA signature skin care, beauty and grooming products for the Bags of Beauty program
“We are so grateful for our partnership with JAFRA,” said Beauty Bus Founder Alicia Marantz Liotta. “Beauty Bus and JAFRA’s missions are congruently aligned; and together we will continue to transform lives through beauty.”
“The founding of Beauty Bus by two caring women is highly synergistic with JAFRA’s goal of inspiring women to take action to enhance their lives and the lives of others,” Cadavona said. “We’re thrilled at the infinite possibilities to touch lives through this partnership.”
JAFRA Cosmetics International Inc. was founded in Malibu, California in 1956 by Jan and Frank Day with the vision of providing women with world class products and business opportunities. In 2004, the privately-held JAFRA joined the Vorwerk Group, a German-based, multi-billion dollar international direct sales company, represented in over 60 countries worldwide. JAFRA’s 550,000 worldwide Independent Consultants make it one of the world’s largest producers of cosmetics today. With annual sales in excess of half a billion U.S. dollars, JAFRA has a worldwide product portfolio that encompasses skin and body care as well as spa products, color cosmetics and fragrances, which JAFRA produces using high-quality natural ingredients and state-of-the-art manufacturing facilities. JAFRA products are manufactured using a brand new $30 million manufacturing facility which came on-line in Queretaro, Mexico in early 2010. JAFRA products are sold globally in 17 countries including Latin America, North America, Europe and now Asia. For more information, please visit www.JAFRA.com.
Jillian Michaels Launches Column, “Ask Jillian,” On Top Health & Wellness Site EverydayHealth.com
Health and Wellness Expert Answers User Queries in Q&A Column and Video Content
Motivating millions of Americans to overcome obstacles and achieve their health and fitness goals, Jillian Michaels has become one of the country’s most well-known life coach experts, and now she will be answering American’s questions in a new column on www.EverydayHealth.com. Everyday Health, Inc., the leading new media health company, proudly expands its long-standing partnership with Jillian by announcing her new contributing role as its Life and Wellness Coach. The announcement coincides with the launch of her “Ask Jillian” Q&A column on EverydayHealth.com. “Ask Jillian,” published every other Tuesday, will directly answer selected queries submitted by readers through www.Everydayhealth.com/jillian. Original video content with Jillian’s motivational health and fitness tips will roll out later this month on www.EverydayHealth.com.
“Everyday Health Inc. is the publisher of my official website and mobile app and through these platforms I have been able to help people across the country lose over 1.6 million pounds so far,” Jillian explained. “I am pleased to expand this relationship to interact with and help inspire EverydayHealth.com’s 29 million health-conscious fans to unlock their potential and live their healthiest and happiest lives.”
“Americans crave advice and inspiration to reach their personal wellness goals, both psychological and physical, from experts they can trust,” said Goli Sheikholeslami, Executive Vice President and Chief Product Officer for Everyday Health. “We know Jillian’s wide-ranging expertise coupled with a proven ability to connect with her audience will empower Everyday Health readers and viewers to make positive and meaningful changes in their lives.”
As one of the leading health and wellness experts in the country, New York Times best-selling author Jillian Michaels gained widespread recognition as the trainer and life coach on The Biggest Loser for six years and as host of Losing It With Jillian (both NBC). In addition to buying her mega-hit fitness DVDs, Jillian’s fans have lost more than 1.6 million pounds through the personalized diet and fitness plans on her website, JillianMichaels.com, and her highly-rated mobile app, both published by Everyday Health, Inc. As a valuable contributor to EverydayHealth.com, Jillian has an ongoing relationship with the company. Since Everyday Health launched her website in 1996, Jillian has sold more than two million books and more than five million DVDs, and has attracted millions of dedicated followers through social media and her daily e-newsletter. Everyday Health recently launched Daily Dose with Jillian Michaels on YouTube.com/EverydayHealth which is the broadcast of her number one fitness and nutrition podcast.
Everyday Health is the leading new media health company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos. Empowered Media, LLC operates the Jillian Michaels wellness brand. Co-founded by Jillian Michaels and her business partner, Giancarlo Chersich, the company operates as life architects whose sole mission is to inspire individuals to empower themselves to seek healthier, active lives. The products marketed are part of the total life solution platform created by the Jillian Michaels philosophy. Michaels’ newest bestselling book, Unlimited: How To Build An Exceptional Life, is available now wherever books are sold. For more information about Jillian Michaels please visit www.jillianmichaels.com. http://www.everydayhealth.com
Banana Boat® Sunscreen Natural Reflect Lotion And Natural Living Expert Sara Snow Kick Off 101 Days Of Summer Play
Source: PR Newswire
Caption: New Banana Boat(R) Sunscreen Natural Reflect Lotion offers sun protection using naturally-sourced sunscreen actives that reflect UVA and UVB rays. Free of oxybenzone and parabens, the sunscreen actives in Banana Boat(R) Natural Reflect Lotion are 100% naturally-sourced mineral sunscreens Zinc Oxide and Titanium Dioxide, which are gentle on sensitive skin, water resistant (up to 80 minutes) and protect against sunburn and long-term skin damage. The sunscreen also is recommended by The Skin Cancer Foundation. (PRNewsFoto/Energizer Personal Care/Banana Boat(r) Sun Care)
Today’s children are spending more free time than ever before indoors, glued to electronics. According to Let’s Move[i], American children
eight to 18 years old spend more than seven and a half hours each day watching TV, texting or playing video games. To help parents across the country get their kids off the couch and create and capture happy, healthy outdoor memories, Banana Boat® Sunscreen Natural Reflect Lotion has teamed up with Sara Snow, natural living expert and host of Discovery Health‘s “Get Fresh With Sara Snow,” to launch the 101 Days of Summer Play Campaign. ( Let’s Move. (2010). “Learn the Facts.” Retrieved from http://www.letsmove.gov/learn-facts/epidemic-childhood-Obesity.)
The Banana Boat® brand will offer parents 101 Days of Summer Play activity suggestions for each of the 101 days leading up to Labor Day with a fun-filled activity guide on its Facebook page (www.facebook.com/BananaBoatBrand). The brand developed the guide in collaboration with Snow to inspire families with easy and inexpensive ways to enjoy the outdoors together. All summer long, Banana Boat® sun care will reward Facebook fans who create and capture fun family moments inspired by the 101 Days of Summer Play activity guide with the chance to win weekly prizes. Each parent who uploads a photo of their families having fun outdoors will be eligible for a chance to win that week’s prize, and will be entered into a grand prize drawing for a family vacation to one of America’s premier national parks – the Grand Teton National Park in Wyoming.
New Banana Boat® Natural Reflect Lotion offers sun protection using naturally sourced sunscreen actives that reflect UVA and UVB rays. Free of oxybenzone and parabens, the sunscreen actives in Banana Boat® Natural Reflect Lotion are 100% naturally-sourced mineral sunscreens Zinc Oxide and Titanium Dioxide, which are gentle on sensitive skin, water resistant (up to 80 minutes) and proven effective to protect against sunburn and long-term skin damage. The sunscreen is available in three varieties – Natural Reflect Sunscreen Lotion SPF 50+, Natural Reflect Kids Sunscreen Lotion SPF 50+ and Natural Reflect Baby Sunscreen Lotion SPF 50+ – and is currently available nationwide at mass, grocery and drug retailers. For more information about Banana Boat® sun care products, please visit www.Facebook.com/BananaBoatBrand.
“Today’s children spend more time playing with electronic gadgets than they do embracing the great outdoors,” said Snow. “As a mom, and as someone who grew up spending countless hours outdoors, I believe we need to encourage our kids to play outside and connect with nature. The Banana Boat® Sunscreen Natural Reflect Lotion 101 Days of Summer Play activity guide offers simple ideas for how families can do that together – including biking, berry picking, do-it-yourself crafts, backyard parties and more.”
Sara Snow is a natural living expert, mom and host of Discovery Health‘s “Get Fresh with Sara Snow.” Sara travels the country and beyond in search of producers of products and services that make natural and green living easier and more accessible for the everyday citizen. She also co-hosted “Big Green Lies” for the Fine Living Channel, where she investigated common misconceptions within the world of green and natural living. Her first book, Sara Snow’s Fresh Living; The Essential Room-by-Room Guide to a Greener, Healthier Family and Home, was released in 2009 to provide practical advice for families looking to live greener lives. While Sara continues development work on her next TV and book projects, she has stepped into her biggest role yet, that of mom to her daughter Silvia. Sara grew up in a natural household with a family legacy of healthy, green living and she draws on those experiences in all of her daily work and home life.
Early last month, the Banana Boat® brand challenged parents to take the first step in committing to a season of fun in the sun by pledging to encourage their children play outside every day this summer. Each pledge made on the brand’s Facebook page triggers a donation of one bottle of Banana Boat® Natural Reflect Lotion to The Hole in the Wall Gang Camp, a nonprofit, residential summer camp and year-round center serving children coping with cancer and other serious illnesses. The pledge will continue to be active all summer long, with the goal of reaching 10,000 pledges. Founded in 1988 by Paul Newman, The Hole in the Wall Gang Camp is a community dedicated to providing “a different kind of healing” to children and their families coping with cancer, sickle cell anemia and other serious illnesses. Through summer sessions and family weekend programs at the Camp in Ashford, Connecticut, and year-round outreach to hospitals and clinics throughout the Northeast, the Camp serves more than 20,000 children and family members annually. All services are free of charge.
“Banana Boat® sun care is dedicated to making fun in the sun accessible and safe for families the entire summer,” said Banana Boat® Sun Care Senior Brand Manager, Hilary Daly. “With new Banana Boat® Sunscreen Natural Reflect Lotion and the 101 Days of Summer Play campaign, we hope to do just that.”
A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc., headquartered in St. Louis, Missouri. Energizer Personal Care markets products in more than 100 countries worldwide under the Playtex®, Banana Boat®, Hawaiian Tropic®, Skintimate® and Schick® brands. Playtex and all other trademarks are licensed or owned by Energizer or its affiliates. The Banana Boat® brand offers a wide range of product options that provide today’s busy family with
reliable sun protection without worry, so the fun can go on and on. The advanced technology in Banana Boat® brand sunscreen products provides effective broad spectrum UVA and UVB protection that won’t break down in the sun. Banana Boat® brand products have carried The Skin Cancer Foundation‘s Seal of Recommendation for almost two decades. http://www.Facebook.com/BananaBoatBrand
Dr. Will Kirby and Neutrogena® Dermatologics(TM) Help Women Transform Skin from Winter Dullness to Summer Glow
Celebrity Dermatologist Shares Tips to End Skincare Confusion
According to a recent Neutrogena survey conducted by Harris Interactive, 45% of women are not sure about which products work best for their skin. To help take the guesswork out of summer skin care, Neutrogena® Dermatologics and Dr. Will Kirby have teamed up to offer tips on skin care that delivers real results for younger-looking skin. Having appeared on more than 35 different television shows, board certified dermatologist Dr. Will Kirby is most frequently recognized in the dermatological community for his multiple appearances on “Dr. 90210” and “The Doctors.” Some of his other TV appearances have included “The Young & The Restless,” “Regis & Kelly,” “The Talk,” “LA Ink,” “The Real Housewives of Orange County,” and “Chelsea Lately.” Dr. Kirby proudly serves as a clinical assistant professor of dermatology at Western University of Health Sciences and Nova Southeastern University. Additionally, Dr. Kirby is also a founder of the first branded chain of laser removal clinics, Dr. Tattoff, Inc., which is headquartered in Beverly Hills, California. Dr. Kirby has done multiple live appearances on QVC on behalf of Neutrogena Dermatologics since the Retinol Nx line launch in 2008.
“My patients are always looking for anti-aging solutions but are often confused by all the choices out there. I always suggest a retinol based product because it’s clinically proven to be one of the most effective anti-aging ingredients in the market today, because it decreases the signs of aging,” said Dr. Will Kirby. “Retinol is a trusted anti-aging powerhouse ingredient that has long been a favorite of dermatologists and my personal go-to when advising my patients on what products to buy.”
While winter skin care may be all about fighting dry skin, when transitioning into summer, regular treatment and daily sun protection are key to uncovering noticeably younger-looking skin. Follow Dr. Kirby’s three simple tips to achieve healthy, younger-looking skin all season long:
– Choose power-packed ingredients – The two must-have ingredients for an effective, but simple, anti-aging routine are stabilized retinol and broad spectrum sunscreen with Helioplex. As sun damage is one of the major causes of wrinkles and premature aging, daily sun protection is critical.
– Pick a superior formula for superior results – Although retinol is the gold standard of anti-aging, not all formulations with retinol are created equal. Many retinols break down in formulation due to exposure to light and air, so it is very important to look for a stabilized form of retinol. Neutrogena’s® patented process of stabilizing retinol keeps it in its most effective form to deliver superior visible skin benefits.
– Apply easily – Exfoliation not only sheds dull winter skin, but also provides a smoother canvas for makeup or self-tanner. Apply a product such as Neutrogena® Dermatologics(TM) Retinol NX Concentrated Retinol Serum, to help increase surface cell turnover while moisturizing emollients smooth skin for younger-looking skin. There’s no need to add an extra step to your busy summer schedules.
A worldwide leader in premium dermatologist-recommended skin, hair, and cosmetics products, Neutrogena Corporation has been providing consumers with health and beauty improvements for more than 40 years. The company manufactures and markets a line of premium-priced skin and hair care products that are distributed in more than 70 countries. Headquartered in Los Angeles, Neutrogena is a subsidiary of Johnson & Johnson, the world’s most comprehensive and broadly based health care products company.
This survey was conducted online within the United States by Harris Interactive on behalf of Neutrogena Corporation
between January 25-31, 2012 among 1,011 U.S. women aged 18 years or older. No estimates of theoretical sampling error can be calculated; a full methodology is available.
Exciting New Prosuct Line from BIONOVA Skincare!
BIONOVA is the brand that has changed the concept of the skin care by creating and using only Hyper-Natural(TM) ingredients. The Hyper-Natural(TM) ingredients are 100% indigenous for the human body and are replica of ingredients bio-physiologically produced in a human organism. They work in harmony with the natural balance of the skin.
The new N1 Custom line that BIONOVA is very unique in its nature. For the first time, a customer is able to create his/her own formula after completing the doctors’ designed questionnaire. This detailed questionnaire includes Personal Profile, Skin Condition, Skin reaction to cosmetic products and Additional effects such as skin discoloration, Sun and Ozone protection benefits.
The formula is electronically transmitted to BIONOVA labs where the product is freshly made based on the received formula. The N1 Custom is so personalized that it is practically ‘You in a Jar‘ product! What makes it even more exciting is that the name of a person who ordered the products appears on a jar!
Web Site: http://www.bionovalab.com
GET OUT OF THE SHADE AND MAKE A SPLASH THIS SUMMER WITH BEAUTY AND FRAGRANCE ESSENTIALS FROM COTY, INC.
They are so many ways to sizzle from head to toe this summer; here are the essentials. These are the Must-have
scents, nail polish shades and makeup that will help you stay sultry all summer long. From irresistible scents to glossy hues that saturate your lips, vivid summer polishes, to liners and mascaras, COTY brings you the beauty essentials that you need to make room for in your carry-on or summer beach bag.
Turn up the heat this summer with the refreshing, airy and bright Beyoncé Pulse Summer Edition, 3.4 fl oz. ($59.00), which evokes the playful vibe of a sun-drenched day. This limited edition scent is infused with the same addictive sensuality of the original Pulse Eau de Parfum; and as a lighter, livelier interpretation, the Pulse Summer Edition fragrance is an intoxicating mélange of fruity, floral notes that make it the perfect scent for the flirty, blissful summer months. Available at Select perfumery chains and fine department stores
Reveal the Passion by Halle Berry, 1.0 fl oz. ($28) is an ultra-feminine, floral woody fragrance that opens with a burst of Italian Bergamot and sparkling Dewfruit, leading into a seductive heart of White Champaca and lush Mangosteen and an enticing drydown of Ambered Okoume, Patchouli and Musk. A charismatic, enchanting scent, Reveal the Passion guarantees you’ll get that someone special’s pulse racing during many a romantic summer night. Available at drugstores and mass retailers nationwide.
Get brilliant, high shine nails in summer 2012′s most coveted colors with Sally Hansen Insta Dri Limited Edition Summer 2012 ($4.99). Using an advanced Flexiglass Formula, these shades dry to a smooth, sleek finish in just 60 seconds; and you can achieve a flawless manicure with just one stroke of the exclusive Perfectionist Brush, which contours to any nail shape for precise, quick application. Sally Hansen Insta Dri Limited Edition Summer 2012 is available in Just in Lime!, Orange Impulse, Quick Canary, Fast Fuchsia, Orchid Express, Heat Flash, Blue By!, Magenta Moves and can be found at drugstores and mass retailers nationwide.
Make a bold summer statement with Rimmel London’s three new lash-enhancing mascara formulas, Rimmel London ScandalEyes
Mascara ($6.99). Want to look sexy while you surf the waves? Apply Volume Flash ScandalEyes Waterproof Mascara for long-lasting, waterproof color that plumps up every last lash. Craving that smoldering, va-va-voom lash look? Create curvy, captivating lashes with ScandalEyes Curve Alert Mascara, developed with an advanced
formula with 3X the collagen and keratin to provide 12X more volume and 70% more lift. Want to up the drama for your summer fling? Achieve voluptuously thick lashes with ScandalEyes Lycra Flex Mascara, which features a volumizing formula enhanced with weightless Lycra Technology to deliver lashes that are always soft, never brittle.
Volume Flash ScandalEyes Waterproof Mascara, Black; ScandalEyes Curve Alert Mascara, Black; ScandalEyes Lycra Flex Mascara, Black and Extreme Black can be found at mass-market retailers and drugstores nationwide including Walgreens, CVS, Target and Wal-Mart. Visit www.RimmelLondon.com for store locations.
Create a scandal this summer with a dazzling, daring eye look from Rimmel London ScandalEyes Gel Eyeliner ($4.99). The ScandalEyes Gel Eyeliner deposits richly pigmented, intense color that stays put for up to 25 hours; while the creamy, soft formula and built-in brush applicator help you effortlessly achieve a subtle, thin line or a fierce, fabulous stroke of color. Available in black, brown, aubergine and blue, Rimmel London ScandalEyes Gel Eyeliner can be purchased at mass-market retailers and drugstores nationwide including Walgreens, CVS, Target and Wal-Mart. Visit www.RimmelLondon.com
for store locations.
Double your impact as the weather heats up with NYC New York Color City Duet 2-in-1 Split Lipstick ($2.99), a versatile lip essential that features two luxe, bold shades in a single bullet. This innovative lipstick lets you mix and match for an infinite number of lovely, pout-perfecting looks. Keep it simple with one color or blend the complementary hues together to create luscious lips.
Available in a wide range of shades (The Vintage Pinks, The Cherry Blossoms, The Hot Pinks, The Madison Bronzes, The Red Hots, The Waldorf Roses, The Empire Lilacs, The Penthouse Plums, The Cafe Cuties, The Rock A Fellas), NYC New York Color City Duet 2-in-1 Split Lipstick can be purchased at chain drugstores and mass merchandisers nationwide. To find a retailer near you, please visit www.newyorkcolor.com.
Don’t Be New Jersey’s “Tanning Mom”: Join “The Ban the Tan” Movement And Embrace A Healthy Glow
The controversy surrounding tanning continues to mount. More and more young women are being diagnosed with melanoma and the incidence of painful sunburns from tanning beds is becoming more frequent. These health hazards, coupled with the recent expose of New Jersey “tanning mom,” have led to a recent backlash against the dark bronze look. During Melanoma Awareness month in May, and now more than ever, people across the country, from teens to fashion and beauty icons, are taking a stand against the deep suntan and looking for ways to get a gorgeous glow without tanning. Jergens® offers the ultimate solution to get a healthy-looking glow and keep your skin safe with Natural Glow & Protect Daily Moisturizer.
“As women and teens become increasingly aware of the dangers of tanning, many of them are shunning tanning beds, limiting their sun exposure, and turning to beauty products to get a safe and healthy glow,” Bahar Takhtehchian, Editor-at-Large, Shape Magazine.
A healthy alternative, among others, to toxic tanning beds and spray-on tans, Jergens® Natural Glow & Protect Daily Moisturizer is the easy, nourishing way for you to achieve a soft, radiant glow without subjecting your skin to sun damage. It creates natural-looking color in just one week, no soaking up the sun (and its harmful rays) required. Infused with Vitamin E, this multi-tasking moisturizer offers broad-spectrum UVA/UVB protection, so your skin stays supple, hydrated and well-protected. The lightweight, protective formula also defends skin from harmful UV rays without the heavy texture of a traditional sunscreen. Available in two shades, for fair to medium and medium to tan skin, Jergens® Natural Glow & Protect Daily Moisturizer was awarded The Skin Cancer Foundation “Daily Use” Seal for its superior performance.
Yardley London Announces New Line of Shower Gels & Moisturizing Bars For 2012
Renowned heritage brand, YARDLEY LONDON, known for their finely crafted botanical soap bars, announces the launch of its new Skin Indulgence Bath & Shower Collection. This new assortment of Bath & Shower Gels & Moisturizing Bath Bars feature delightful new scents formulated with good-for-your-skin ingredients, something women have come to expect from Yardley.
“Yardley Skin Indulgence was developed for women who want indulgent boutique-style bath products but not the premium prices,” said Randy Sloan, Lornamead President, parent company for Yardley London. “Yardley’s new line will uniquely deliver on that promise while providing additional eco-friendly benefits.”
The Skin Smoothing Sea Minerals Shower Gel delivers the benefits of sea minerals and nourishing plant extracts to moisturize, rejuvenate and gently exfoliate in a refreshing bergamot lime scent, the Skin Soothing Lavender & Rosemary Shower Gel combines lavender and rosemary extract to wash away stress & soothe your mind, and the Skin Softening Mango & Lily Shower Gel contains real mango butter, calendula extracts and essential oils to hydrate & soften skin and is scented with a luscious mango floral fragrance. The Body Butter Mango Cream Cleansing Bar, contains pure mango, avocado and olive butter, moisturizes while you shower for soft, healthy skin and the Scrub & Smooth Sea Minerals Bath Bar, with sea kelp and natural plant extracts, exfoliates and smoothes skin as it firms and tones.
In a concentrated formula, Skin Indulgence Bath & Shower Gels feature a gentle, paraben free, biodegradable formula and are packaged with 50% recycled materials in a convenient built-in pump. New Skin Indulgence Bath Bars also feature eco-friendly packaging in the form of biodegradable, recyclable cartons and are created with 98% plant-derived ingredients in a pure vegetable base. The line is designed in beautiful vibrant colors which stand out on retail shelves, and more importantly, look elegant on bathroom counters. The functionality of the shower gel structures as well as the clean aesthetic of the design are contemporary and appealing; and at the same time the Yardley Heritage and essence remains.
Yardley London bath products celebrate the time-tested classics first developed in the 17th century in London by William Yardley and have proven pampering for the body and soul. Yardley makes every shower a special treat through the perfect combination of beautiful scents, feature-rich ingredients & skin-soothing benefits. Yardley London’s Skin Indulgence Bath & Shower Collection products made their debut on store shelves in May 2012 and will be available in drugstores & regional food stores nationwide. Yardley London soaps can be purchased at food, drug & market retailers nationwide. Yardley London does not test on animals. For more information, please visit www.yardleylondon.com.
Web Site: http://www.yardleylondon.com
NYX Cosmetics Presents the FACE Awards: A Competition to Name the Beauty Vlogger of the Year and Celebrate the Community for their Passion and Creativity
NYX Cosmetics announces the NYX Cosmetics Fine Artistry of Cosmetic Elites (FACE) Awards – a YouTube competition to name the Beauty Vlogger of the Year. The FACE Awards allows NYX Cosmetics to spotlight rising stars in the beauty vlogger community and unite them behind a single event. The competition kicked off on March 6th through an open call for entries with a judging panel naming the top 30 contestants. These contestants have since gone through three different challenges creating looks that showcase their flair and passion for makeup, under categories such as “Retro 80s” and “Dark Shadows.” The vivid imaginations of these finalists – which were narrowed down to 20 and then 12 – come to life in these video tutorials, which are posted online and voted on by the public.
The next step in the competition is naming the top six finalists who will be flown to Los Angeles to present their final looks during a live runway competition on Sunday, June 24th at the Pasadena Convention Center during IMATS (International Makeup Artist Trade Show). The winner of the contest will take home a cash prize of $25,000, as well as gain access to influential beauty insiders, consult with top industry experts, and receive national publicity. Each of the five runners up will receive a year’s worth of NYX Cosmetics. Join NYX Cosmetics in naming the Beauty Vlogger of the year by voting for your favorite contestant at www.nyxfaceawards.com.
NYX Cosmetics, named after the ancient Greek goddess who ruled the night, is known for its high-quality, professional makeup and incredibly wide shade selection – ideal for both artistry and every day creative looks. Since its launch in 1999, NYX Cosmetics has introduced products in every makeup category and rarely discontinues shades. It is one of the fastest growing cosmetics brands domestically and internationally with distribution in over 50 countries. Loved by makeup artists and beauty aficionados alike NYX Cosmetics features over 1900 SKUs in their product line.
“Over the years, beauty vloggers have grown into one of the most robust, energetic communities on YouTube and across the web,” said Toni Ko, Founder and Chief Creative Director, NYX Cosmetics. “We realized the overwhelming support this community has given us over the years so produced this event to give back and reward them for their passion and creativity.”
Since the launch of the FACE Awards, the contest has gone viral receiving seven million views with the NYX Cosmetics FACE Awards website receiving a record-breaking 30% increase in traffic in a single day. Also, the votes are pouring in! As each challenge moves on the votes continue to grow by the thousands. The FACE Awards’ contestants have also flourished within the competition, substantially increasing their individual YouTube and other social media fan bases.
For more information, please visit www.nyxcosmetics.com.