By Phillip D. Johnson
Flippin’ Good Rum to Launch in Time for Spring: New Premium Rum from flipflop® Hits the Spot with Silver, Spice and Soul
flipflop, known for its award-winning, expressive wines and laid back attitude, is now in the great spirits business and will be introducing a
super-premium line of rum at a remarkable value. Launching in Silver and Spiced, flipflop Rum will hit the shelves later this month.
“Known by many as a spirit that embodies the relaxed Caribbean lifestyle, rum is a large and growing spirits segment and a logical next step in flipflop’s evolution. In line with the brand’s ‘to each, their own’ philosophy, flipflop has created a premium rum at an outstanding value that is both expressive, approachable and spirited, all attributes we find not only in our rum, but also in our loyal fans,” said Jeff Dubiel, Executive Vice President of Marketing for flipflop.
Underdog Wine & Spirits, an unleashed unit of The Wine Group, is the champion of emerging brands for the new millennium: the “underdogs” of the sometimes stuffy wine and spirits world. They work with domestic and international producers to craft unique adult beverages that are a breed apart. The home of Cupcake, FishEye, flipflop, Big House and Octavin Home Wine Bar, their portfolio includes many of today’s most dynamic growth brands. Visit www.UDWS.com for more information.
Originating from the Caribbean, the birthplace of the world’s finest rums, flipflop Silver Rum is 4x distilled, resulting in the 80-proof rum’s clean flavor and crisp finish. Spices and Natural Flavors
are added to flipflop Silver Rum, creating the rich, smooth taste of 70-proof flipflop Spiced Rum.
Master Mixologist and leading spirits authority James Moreland joined the flipflop team when he learned that flipflop would be creating a rum that was both rich and affordable. Tasting some of the very first samples available, Moreland recognized early on that flipflop had created something unique.
“flipflop Wines has become one of the fastest growing brands in the market for good reason. flipflop has mastered a perfect pairing, making great products entirely accessible and enjoyable for all,” said Moreland. “The flipflop Silver and Spiced rums are no exception. Smooth and easy to drink, the Spiced Rum ends with a subtle but lingering finish of cinnamon and vanilla – making it both ideal on the rocks or as a base for great mixed drinks.”
Mr. Moreland has been quick to put his skills to use and create some recipes with the new rums, including the highly regarded “flipflop Soul,” available on the flipflop rum website (www.flipfloprum.com).
With the extension into rum, flipflop expands its charitable collaboration with Soles4Souls. Proceeds from the sale of flipflop rums will support this not-for-profit organization that facilitates the donation of shoes, which are used to aid those in need in communities around the world. flipflop will kick off its rum launch with several events aimed at raising additional funds and increasing awareness for this important charity.
Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-enterprise efforts to eradicate poverty. Soles4Souls’ other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. Donating parties are eligible for tax advantages. Visit www.giveshoes.org, www.clothes4souls.org, or www.hope4souls.org for more information.
“Beyond flipflop wines’ generous donations to date, they have expanded Soles4Souls’ reach to new heights,” said Wayne Elsey, Founder and Chief Executive Officer of Soles4Souls. “We are thrilled with flipflop’s success and look forward to their continued support of our endeavors.”
Both flipflop Silver and flipflop Spiced Rum are available in 750ml (SRP $13.99) and 1.75L (SRP $22.99) bottles. Product is currently shipping to select markets. For more information about flipflop rum, including “flippin’ Easy Drinks” visit www.flipfloprum.com and www.facebook.com/flipfloprum.
Imperial Brands, Inc. Introduces Chocolat Royal by Marie Brizard Liqueurs: The launch of the only super-premium dark chocolate liqueur
Cocktail aficionados and chocolate connoisseurs will delight in the newest offering from Marie Brizard Liqueurs, world renowned French purveyor of spirits and liqueurs since 1755, as they introduce Chocolat Royal Liqueur. Made with the world’s best cocoa beans, Chocolat
Royal is the only super-premium dark chocolate liqueur and combines delicate aromatic notes of vanilla and caramel with sweet intense chocolate to create a liqueur that enriches the flavor.
“Marie Brizard has long been the natural choice of bar professionals and we are excited to breathe new life into this brand here in the U.S.,” said Timo Sutinen, Vice President of Marketing and Business Development at Imperial Brands. “Chocolat Royal is the newest addition to the innovative and premium line-up of Marie Brizard Liqueurs and is a breakthrough product for the cordial industry.”
Marie Brizard Liqueurs, created in Bordeaux, a world renowned region for its tradition of quality wines, is one of the world’s most venerable producers of liqueurs and drinks crafted from plants, fruits and spices. Founded in 1755, Marie Brizard made its name with its signature aniseed liqueur, later to become the Marie Brizard Anisette. Marie Brizard includes a wide range of cocktail-based liqueurs, spirits, and syrups. The Marie Brizard brand of liqueurs has an unrivaled reputation throughout the world. For more information, visit them on Facebook at www.facebook.com/MarieBrizardUSA.
Chocolat Royal enhances the art of adult desserts like chocolate crepes and perfects luscious libations like the Chocolate Martini. The irresistible and inimitable flavor reigns supreme among other chocolate liqueurs and has become a household name for mixologists, dessert chefs and amateurs alike.
Setting Chocolat Royal apart from the competition is Marie Brizard‘s dedication to selecting quality ingredients for its exclusive recipes. Chocolat Royal is the newest example of Marie Brizard‘s unique ability to combine traditional methods with innovation to create truly distinct flavors, yielding the premier line of flavored liqueurs.
For the first time, consumers and trade experts got the chance to experience Chocolat Royal at this year’s Food Network South Beach Wine & Food Festival. First time tasters exclaimed: “Finally, something to satisfy my dark chocolate cravings,” “The best thing since chocolate milk,” and “A mixologist’s dream.”
Imperial Brands, Inc. is an importer and marketer of distinctive spirits, most notably, the record breaking Sobieski Vodka. Headquartered in Palm Beach Gardens, Florida., it is a U.S. subsidiary of Belvedere S.A., one of Europe’s largest producers and distributors of white spirits and wines. Belvedere S.A. operates production and distribution units in Poland, France, United States, and other countries and additionally owns subsidiaries in Europe and South America. For more information, please visit www.ibrandsinc.com.
SOURCE: Imperial Brands, Inc.
Web Site: http://www.ibrandsinc.com
Company Launches Three New Stylishly Delicious Fresh Squeezed Juice Blends
Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, debuts today three new squeezed-to-order juice blends, expanding their current menu of nutritious, wholesome, products. The juice blends are a complement to Jamba’s existing fresh squeezed carrot, orange, and wheatgrass juice offerings and offer consumers even more ways to help them get their recommended servings of fruit and vegetables.
“At Jamba Juice, we are excited to be in the business of providing our customers with easy, fun, and great tasting smoothies and juices to get their daily recommended servings of fruits and vegetables,” says Julie S. Washington, Senior Vice President and Chief brand Officer, Jamba Juice Company. “Jamba has been a leader in providing consumers with innovative solutions that support living a healthy, active lifestyle for over 20 years, and this year we intend to accelerate our mission to inspire everyone to Live Fruitfully(TM)!”
Founded in 1990, Jamba Juice Company(NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food
offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, slow cooked hot oatmeal made with organic steel cut oats, Fit’n Fruitful(TM) smoothies with Weight Burner Boost(TM), Fruit and Veggie smoothies, Whirl’ns(TM) Frozen Yogurt, breakfast wraps, sandwiches and wraps, California Flatbreads(TM) and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. Jamba Juice Company is a wholly-owned subsidiary of Jamba, Inc., a holding company which owns and franchises Jamba Juice stores on a global basis. As of January 3, 2012, there were 769 store locations globally, consisting of 307 Company-owned and operated stores and 443 franchise-operated stores in the United States and 19 international stores.
Jamba Juice will offer three made-to-order juice blends in over 700 of their stores. Jamba’s latest innovation in nutritious beverages blends fresh-squeezed juices with whole fruit providing at least two
full servings of fruit and/or veggies in each 16 ounce size. Better still, the new juice blends are an excellent source of Vitamin C and come in three delectable flavors:
– Triple Revitalizer(TM) – Fresh squeezed orange and carrot juices blended with whole bananas
– Tropical Kick-Start(TM) – Fresh squeezed orange juice blended with whole mangos
– Orange Berry Antioxidant – Fresh squeezed orange juice blended with whole strawberries, blueberries and raspberries
Fruit &Veggie Smoothies
For those looking for other delicious ways to increase their intake of fruits and veggies, Jamba Juice offers Fruit and Veggie smoothies, providing three full servings of fruits and vegetables in a 16 ounce size. These popular offerings are available in three flavors and combine the wholesome natural sweetness of fruits with the benefits of vegetables, all with less than 250 calories.
– Berry UpBEET(TM) is a delicious mixture of whole fruit strawberries and blueberries blended with the juices from carrots, beets, broccoli and lettuce.
– Apple ‘n Greens blends Jamba’s signature apple-strawberry juice with the juice from dark leafy green vegetables, carrots and lettuce, and adds spirulina, peaches, mangos and bananas.
– Orange Carrot Karma(TM) is a delicious-tasting blend of carrot juice, orange juice, mangos, and bananas.
Fresh Squeezed Juices
For those looking to fulfill their daily servings of fruits and vegetables through fresh squeezed juices, Jamba offers three options, including fresh squeezed orange juice, fresh squeezed carrot juice, and a blend of fresh squeezed orange and carrot juices. Fresh cut wheatgrass juice is also available in one ounce and two ounce shots. Wheatgrass is a good source of iron and an excellent source of Vitamin K, which plays an essential role in blood clotting. Wheatgrass may also help cleanse the body of toxins and pollutants.
All Fruit(TM) Smoothies
Jamba’s nutritious All Fruit Smoothies are made with whole fruit and fruit juice, contain 3.5 servings of fruit in a 16 ounce size, have less than 250 calories, and come in five signature flavors: Five Fruit Frenzy(TM), Mega Mango(TM), Peach Perfection(TM), Pomegranate Paradise(TM), and Strawberry Whirl(TM).
To help everyone get their recommended servings of fruits and vegetables, Jamba Juice is offering the 16 ounce size of their All Fruit and Fruit and Veggie Smoothies for only $2.00 with coupon, for a limited time from March 14 through 25, 2012. The coupon is available to print at www.JambaJuice.com.
Fans of Jamba Juice can find out more about Jamba Juice’s locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba Insider at www.JambaJuice.com/Insider, Liking their Page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).
SOURCE: Jamba Juice Company
Web Site: http://www.JambaJuice.com
Milagro Tequila Unveils UNICO
Unique Limited Edition Joven Blend Set to Redefine the Tequila Category
Following in its tradition of continually evolving the landscape of Tequila, Milagro Tequila announced its latest product innovation, as it launches UNICO, a super-premium, limited-edition micro distilled joven blend. Available nationwide in extremely limited quantities, UNICO promises to challenge the category and set a new standard for Tequila.
Developed by Milagro Tequila founders Daniel Schneeweiss and Moises Guindi, the entrepreneurial team spent more than two years alongside Milagro’s Master Distiller Pedro Juarez crafting this highly specialized liquid that blends a micro-distilled silver tequila with Milagro’s rarest and finest barrel-aged reserves. The resulting liquid is agave-forward with hints of caramel, vanilla and black pepper, and an exceptional long, warm finish.
Founded in 1997 by Mexico City natives Daniel Schneeweiss and Moises Guindi, Milagro Tequila and has quickly escalated into one of the world’s leading tequila brands with one foot in tradition and the other in the future, combining the finest old-world techniques and traditions and applying modern technologies and processes to produce a superior product. This award-winning tequila brand from William Grant & Sons captures the spirit of modern day Mexico, from its entrepreneurial founders and artisanal bottles to the ingredients and distillation process. The Milagro Tequila range consists of six expressions, with Silver, Reposado and Anejo expressions of the Core and Select Barrel Reserve ranges respectively. All Milagro expressions are triple-distilled in small batches from 100% estate-grown blue agave. Milagro Silver is crisp and clear, and is renowned for its smoothness, mixability and agave-forward taste, making it perfect in the signature Freshest Margarita, made with agave nectar and fresh lime juice. All Milagro Tequilas have an ABV of 40% and retail for $29.99 for the core range and between $51.99 and $89.99 for the Select Barrel Reserve range. For more information, visit www.milagrotequila.com.
“When we started Milagro, we set out to produce the best tequila in the world. Today, our goal is still the same, but with Milagro UNICO, we wanted to evolve the tequila category,” said Daniel Schneeweiss, Co-Founder of Milagro Tequila. “By combining old world techniques with modern innovations, we created a product that takes you through a journey of everything tequila has to offer – all in one glass.”
As a true testament of Milagro’s dedication to quality, a “kitchen distillery” was built in Jalisco to produce a limited edition 5,000 liters of unique, micro distilled silver that serves as the base for Milagro UNICO. By using more than 13 kilos of hand-selected agave per liter, Milagro is able to concentrate all the flavors of the agave which gives the silver tequila an unparalleled flavor profile and strong agave forward taste.
The base is then blended with proprietary proportions of aged reserves and rested for 30 days so the tequilas can marry while still retaining many qualities of their individual flavor profiles. The liquid is then taken through a highly specialized filtering and oxygenation process to enhance the blend and remove its color. Finally, this exceptional tequila is presented in a unique bottle, featuring the signature “pina” (the heart of the agave plant) hand-blown inside the glass.
“With its crisp, clean, fresh profile and strong agave flavors, Milagro UNICO sets a unique precedent in tequila craftsmanship. We’re proud to push the envelope, raise the bar and continue to offer unique and innovative products to consumers,” said Tom Wade, US Brand Manager for Milagro Tequila.
With only 1,200 bottles produced, Milagro UNICO is currently available at a RRP of $300 with an ABV of 40%. For more information, please visit Milagro’s Facebook page at www.facebook.com/milagro and explore the UNICO tab.
SOURCE: Milagro Tequila, http://www.milagrotequila.com
SXLiquors Unveils New Line of Five Groundbreaking Vodkas Featuring Rich Tastes and Vibrant Colors
SXLiquors, a young startup which burst onto the spirits scene in 2011 with its launch of infused tequila and rums, has now unveiled a range of
five groundbreaking vodkas. The innovative products were introduced today in Las Vegas at the Nightclub & Bar Convention and Tradeshow, a leading international venue for the spirits industry. SXLiquors vodkas will be immediately available in the nightclubs and bars of Las Vegas and all across its home state of Florida.
SXLiquors is a line of premium spirits including award-winning tequila, aged rum, cachaca-style rum and a brand-new collection of groundbreaking vodkas. Infused with sensual and exotic ingredients to deliver the ultimate taste experience, its products appeal to discerning consumers looking for delicious drinks that can be enjoyed over ice or inside their favorite cocktails.
The new SXLiquors Vodkas, whose names are derived from the Spanish words describing the colors of the spirits and their bottles, were introduced in a celebration
combining Miami art, music and fashion.
“Our tequila and rums infused with sensual and exotic ingredients strongly resonated with consumers, so we wanted to build upon that success and expand quickly into vodkas,” said SXLiquors Chief Executive Officer David Knight. “We are growing aggressively, and we expect the vodkas to both accelerate sales and dramatically enhance the popularity of our brand among a broader segment of consumers.”
The most colorful of the three vodkas feature vibrant tastes and come in bold hues:
– SXazul is electric blue cane vodka with blackberry, blueberry and subtle hints of vanilla and rosemary , that combine for a light and airy taste.
– SXverde is a fun, green spirit that playfully blends tangy apples, lemon and hints of basil and can be enjoyed alone or used to make a simple and sexy appletini.
– SXrosa is vodka distilled from cane and infused with the tropical tastes of coconuts and watermelon with a subtle cilantro finish. SXrosa is great over ice or shaken into a fun, refreshing and sexy martini.
– SXnegro is a truly unique vodka whose unparalleled smoothness and deep, rich and sultry tones are derived from resting cane vodka in reposado tequila oak casks for several months. The striking black SXnegro bottle is the counterpart to the glossy white soft touch bottle that contains SXblanco.
– SXblanco is an impeccably smooth and sexy cane vodka which can be enjoyed straight up, over ice, shaken or stirred into a favorite martini or other cocktail.
SOURCE: SXLiquors, http://www.sxliquors.com