Compiled by Phillip Johnson
BACARDI® Rum Introduces New BACARDI Classic Cocktails Light Low Calorie Ready-to-Drink
Ready-to-drink cocktails in Pina Colada and Mojito flavors are the first in the new low calorie line
BACARDI® debuts BACARDI Classic Cocktails Light, a new line of low-calorie, ready-to-serve beverages. To introduce the new line, BACARDI rum is joining forces with Busy Philipps, who, as a mom, actress and perpetual party host, knows about the importance of convenience and having fun.
The new cocktail collection builds off of the original BACARDI Classic Cocktails “open and pour” line. At less than 95 calories for a 4-ounce serving, BACARDI Classic Cocktails Light is available in Pina Colada and Mojito flavors and is made with natural flavors, real juice and pure cane sugar. Whether enjoying a favorite cocktail after a long day or throwing a party, BACARDI Classic Cocktails deliver classic cocktail taste that’s a hit with friends, and won’t take all day to prepare.
“Premixed cocktails have become a staple behind the bar – especially for home entertainers,” said Toby Whitmoyer, Vice President and brand Managing Director, Rum Category, at Bacardi U.S.A. “Two of the most popular cocktails from our BACARDI Classic Cocktails line are the Pina Colada and the Mojito. Quality-wise, this product fits right in on the shelf next to the other BACARDI rums, but we also look forward to attracting new consumers, who are looking for a low-calorie, ready-to-serve option with BACARDI Classic Cocktails Light.”
“Between taking care of my family and filming, time gets tight and party-planning can be stressful. BACARDI Classic Cocktails Light is going to be my savior. It’s like having a live-in bartender; one less thing to get done before the doorbell starts ringing,” said Philipps. “Plus they’re tasty and low-calorie – it’s the beginning of a beautiful friendship!”
The launch will be supported with a multi-faceted campaign which will kick off in mid-May and run through September. The ad campaign will appear in print with a focus on entertainment and women’s lifestyle media, while the digital components will span entertainment, lifestyle, and party-planning content sites. It will also include sampling events in 22 selected markets in states including New York, California, Florida, Illinois, Nevada, Missouri, Massachusetts, Maryland, Virginia, Michigan, Rhode Island, Minnesota, Colorado, South Carolina, and Texas.
“Busy Philipps is an ideal fit for this product,” said Whitmoyer. “In addition to the advertising campaign, Busy will be a big part of our summer social media plans, showing fans via Facebook, Twitter, and Pinterest how she hosts big summer weekend parties with the help of BACARDI Classic Cocktails Light.”
Made with natural flavors, BACARDI Classic Cocktails Light will be distributed in 750 ml size, and 1.75 liters.
In 1862, BACARDI revolutionized the spirits industry when founder Don Facundo BACARDI began producing his remarkable light-bodied, smooth rum – BACARDI, the world’s favorite premium rum brand. The unique taste of BACARDI Rum inspired cocktail pioneers to invent some of the world’s most famous drinks including the BACARDI Mojito, the BACARDI Daiquiri, the BACARDI Cuba Libre, the BACARDI Pina Colada and the BACARDI Presidente. BACARDI Rum has won more than 400 awards for quality and product profile. Today, BACARDI rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.
Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world’s favorite and best-selling premium rum, as well as the world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; CAZADORES® 100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands. For additional information, visit www.bacardiusa.com.
Web Site: http://www.bacardiusa.com
Cambria Suites Launches New Food and Beverage Program
Cambria Suites, the upscale all-suites hotel brand from Choice Hotels International, Inc.,has launched a new food and beverage program that will be rolled out across the brand’s 18 franchised properties in the next few months. The program focuses on meals featuring American comfort cuisine, delivering fun, fresh and familiar foods to travelers that will enhance the customer dining experience. The new menu,
kitchen setup and offerings all focus on embracing food trends across the country while encouraging cross-utilization of ingredients and making the restaurant a profit center for the properties.
The new food and beverage program is a result of a year of research into restaurant and consumer trends and aims to provide made-to-order foods travelers demand in this marketplace. The new Cambria Suites menu has a strong focus on American favorites, such as gourmet burgers, shareable appetizers and entrees inspired by the location of the property. Cambria Suites properties also will embrace the craft beer trend and include local beer pairings on their menus for travelers hoping to experience local brewery favorites. The Noblesville and Columbus properties have already converted to the new program, and the rest of the properties will complete their transition by fall 2012.
Cambria Suites realized that it is important that travelers have the opportunity to sample local cuisine while they are traveling – even when eating the hotel restaurant. The brand has incorporated local favorites into the menu, such as the Carolina BBQ Glazed Pork Ribs for the Raleigh, N.C. property and the Lake Erie Yellow Perch Fish and Chips in Traverse City, Mich. Shareable desserts, called Cambria Sweets, make dessert exciting again with New York Cheesecake Lollipops with Strawberry Sauce and Chocolate Brownie Lollipops with Caramel Sauce, all served on sticks. A strong focus of the new menu is cross-utilization, so that properties will have less waste and better use ingredients across the menu. One example is the signature menu item, the Blueberry Muffin French Toast, which is made from the same blueberry muffins available in the Grab ‘N Go section.
In addition to the new menu, Cambria Suites is launching a new china, silverware and uniform program. The Cambria Suites team is visiting each property to train them on the new menu, reorganize their kitchens to be more efficient and help them prepare for the launch of the program at their property. This is the first time Cambria Suites has updated its food and beverage program since the brand launched seven years ago.
The program officially launched today at the Choice Hotels Convention to 100 Cambria Suites owners and general managers. Michael DeMaria, chef and co-owner of M Culinary Concepts, helped develop the program and showcased the new menu during a buffet luncheon at the Convention. DeMaria has more than 30 years of culinary experience in restaurants and hotels across the country.
“This menu speaks to what travelers want to eat today: fresh foods, American favorites and local cuisine. Too many hotels are simply microwaving their foods and putting them on plates,” said DeMaria. “I’m proud that new Cambria Suites program provides real food, cooked fresh in our kitchens, that tastes great and meets our customers’ cravings.”
Michael Murphy, senior vice president of Cambria Suites, agreed. “We’ve changed our F&B program to reflect the consumer trends we’re seeing and what people desire to eat while they are on the road. And, we’ll be able to provide this amenity to consumers while also generating profits for the hotel owners,” Murphy said.
The full menu and photos of the food items are available upon request. For more information on Cambria Suites, visit www.cambriasuites.com.
Web Site: http://www.choicehotels.com
Capresso Froth PLUS(TM) Livens Up Cold Beverages with Froth, Fun and Flavor for Cold Frothed Drinks such as Key Lime Latte, Frothed Mudslide, Strawberry Creme and More
Quench your thirst with something icy and delicious. The Capresso Froth PLUS(TM) livens up cold beverages with froth, fun and lots of flavor. Versatile and easy-to-use, this compact automatic milk frother has a Cold setting – in addition to hot and warm – so you can use your imagination to create refreshing drinks.
Transform everyday lemonade into a Lemon Chiffon Latte for an extra-special treat, or create a Key Lime Latte with a tropical twist. Liven up the party with a Frothed Mudslide, or relax with a Strawberry Creme made with non-fat milk, strawberry syrup and vanilla extract.
Cold and delicious flavored frothed milk can also be used to top pancakes or desserts with frothy goodness. The perfect companion to a coffee maker or espresso machine, the Capresso Froth PLUS(TM) creates unlimited possibilities for tea, coffee, milk and fruit-flavored beverages.
The unique patented frothing disk delivers maximum milk froth with minimum effort. By pressing the Cold button, milk is transformed to froth in a matter of minutes. The largest capacity frother on the market, the Capresso froth PLUS(TM) comes with a BPA-free clear-plastic milk pitcher with a cool touch handle, and a sleek silver base. The pitcher is dishwasher safe.
The Capresso froth PLUS(TM) also keeps you cool by letting you save money versus buying frothed specialty drinks at the coffee house or cafe. It’s an investment you’ll enjoy all year, whether for Orange Creme Latte and Brooklyn Egg Cream on a hot summer’s day or for adding frothed milk to your coffee or espresso or for hot beverages such as Maple Steamer, Chisto, Hot Caramel Cider, Almond Mocha Steamer, Brazilian Hot Chocolate, Molten Hot Chocolate Milk and more.
The Capresso Froth PLUS(TM) has an actual retail price of $59.99. It is sold at specialty and online retailers including Sur La Table (surlatable.com or 800-243-0852).
Capresso offers the best in coffee makers, espresso machines, grinders, electric water kettles and other kitchen electrics. For more information, visit capresso.com. For recipes, visit www.capressoblog.com.
Web Site: http://www.capresso.com
CAPRI SUN GROWS UP IN MONSTER-SIZED FACEBOOK CAMPAIGN
Kraft Foods just launched the new Capri Sun Juice Drink Big Pouch with an over-the-top Facebook page featuring an attention-grabbing stop-motion monster video.
For years, Capri Sun juice drink fans have asked for a larger version of the classic childhood drink. The new Capri Sun Big Pouch is a bigger, redesigned version of the original foil pouch, now with 11.2 ounces, a sleek new shape and a recloseable cap.
“This is a significant milestone for Capri Sun. For the first time, our intended consumer may be old enough to engage with us through social platforms like Facebook,” said Wilfred de Guzman, Brand Manager (aka “Pouch Master”) for Capri Sun. “Capturing the attention of 13-to-15-year-olds isn’t easy; we knew we needed to build an experience for them that was deserving of their attention and passion for the product.”
In partnership with social engagement agency SS+K, the online campaign focuses on a video posted to the “Capri Sun Goes Big” Facebook page. The video features a classic Capri Sun pouch going through an unusual transformation. Left unattended in the fridge, the pouch twists and morphs in stop-motion, becoming something big, intense … and a little bit monstrous.
Leading up to the launch, the Capri Sun Goes Big Facebook page stoked enthusiastic speculation on the size of the Big Pouch. Over the course of several weeks, the team used fun photos of Capri Sun pouches the size of hot-air balloons, elephants and skateboard ramps. A pouch-shaped graphic fills up as the launch date nears, teasing the reveal of a pouch that’s new, bigger and more exciting than ever.
So far, in the last three weeks, the page has generated more than 48,000 new likes, with an average of 2,500 a day, even though the product has only been in stores for the last few days.
The new Capri Sun Big Pouch is sold individually and comes in three great flavors – Fruit Punch, Maui Cooler and Strawberry Kiwi. It can be found on displays in select U.S. supermarkets at the suggested retail price of 79 cents per pouch and will be available for a limited time.
Web Site: http://www.kraftfoodscompany.com
Caribou Coffee Officially Kicks-Off Summer with Launch of New Sparkling Teas and Juices
Six New Refreshing, All-Natural Cold Beverages and All-New Caribou Growlers are Available at Caribou Coffee Starting Today
Caribou Coffee Company, Inc. recently launched six new sparkling teas and juices made with premium, all-natural ingredients. This new line-up of bold and revitalizing flavors are now exclusively available in Caribou coffeehouses, allowing Caribou fans to have a superior beverage experience as they “Sip Up Summer.”
Caribou’s new sparkling teas and juices include:
– Green Tea Lemonade: Sassy citrus, soothing green tea, balances beautifully clean and simple
– Lemon Ginger Pomegranate Juice: Seduces with tannic berry, pinches with spice, sasses with citrus
– Berry Black Tea: Robust and fruitful, full-bodied black tea, black tea brambly berry
– Mint Lime White Tea: Quenching limeade, exhilarating spearmint, engaging yet subtle
– Very Berry Juice: Fully ripe and fruity, lovely notes of sweet jam, rich in flavor
“We’re thrilled to launch our exciting new sparkling beverages, which will help our customers keep cool all summer long,” said Alfredo Martel, Senior Vice President of Marketing and Product Management. “We’re also happy to introduce the Caribou Growler this summer because it offers another easy way for our fans to stay cool and share their love of refreshing drinks with others.”
The all-new 64 oz. Caribou Growlers will help fuel summer fun all season and fans who purchase one for a summer party or just to enjoy Caribouat home can fill it up with a variety of refreshing Caribou drinks, including iced tea, still teas and juices. The Growlers are available in
select Caribou retail coffeehouses today and will be rolling out to all Caribou coffeehouses by May 21.
Caribou’s Green Tea Lemonade, Peach Black Tea, Lemon Ginger Pomegranate Juice and Caribou Growler are permanent additions to the Caribou beverage portfolio; the limited-time-only Berry Black Tea, Mint Lime White Tea and Very Berry Juice will be available throughout the summer.
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. As of January 1, 2012, the Company had 581 coffeehouses, including 169 franchised locations, in 20 states, the District of Columbia and nine international markets. In addition, Caribou Coffee‘s unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.
Web Site: http://www.cariboucoffee.com
Crown Royal Unveils New Whisky, Creating Extra Rare Whisky Series
Last Remaining Whiskies from Famed LaSalle Distillery Included to Create New Crown Royal XR
Inspired by a desire to provide whisky lovers with the perfect blend to celebrate life’s special moments responsibly, Crown Royal® announced the second installment in the brand’s Extra Rare Whisky Series. The latest Crown Royal XR® Blend includes select remaining whiskies from the renowned LaSalle Distillery in Quebec, Canada to create an unparalleled experience in luxury whisky.
Crown Royal XR, including whiskies from the famous LaSalle Distillery, marks the second Extra Rare Whisky for the brand after releasing the original, crafted from the Waterloo Distillery Whiskies, in 2006. As part of this on-going Series, each Crown Royal XR Blend will be created including a batch of rare whiskies and distributed for a limited time.
Handcrafted by Crown Royal Master Blender Andrew MacKay, the new XR installment provides an extremely sophisticated tasting experience while maintaining the smooth undertones Crown Royal fan have come to expect. Crown Royal XR is topaz and amber in appearance, with elegant aromas of aged oak, caramel and vanilla. The 80 proof (40% ABV) whisky’s taste is a sophisticated blend of dried fruits and honey in a harmonious balance with the spicy notes of Canadian rye.
For MacKay, the new installment of XR marks a personal legacy. The LaSalle Distillery, which opened in 1924, is where he began his career as
an apprentice and refined his passion for blending whisky before ultimately taking on the title of Crown Royal Master Blender.
“LaSalle holds a historic place in the whisky world and is incredibly special to me, because it’s where I first learned about creating memorable blends,” said MacKay. “To be able to incorporate these Extra Rare LaSalle Whiskies into the new Crown Royal XR is an honor and I hope loyal adult Crown Royal drinkers enjoy it responsibly – whether toasting to a monumental anniversary or simply gathering with friends and family on the weekend.”
LaSalle is also significant to Crown Royal, as it was the first distillery opened by the Bronfman family, a legendary name within the spirits industry. The Bronfmans were responsible for the creation of the original Crown Royal in 1939 to commemorate King George VI and Queen Elizabeth‘s visit to Canada.
Crown Royal XR will be available nationwide for a suggested retail price of $129.99 for a 750 ml bottle beginning in early June. As with the inaugural installment in the Extra Rare Whisky Series, the new Crown Royal XR will be available for a limited time.
“Crown Royal is thrilled to expand our whisky portfolio with the introduction of a new Crown Royal XR,” said Yvonne Briese, Vice President of Whiskey, Diageo North America. “We’re proud our consumers continue to include Crown Royal XR in some of life’s most important moments and look forward to building upon that legacy for years to come.”
The Crown Royal XR packaging carries through the luxurious presentation established with the first installment in the Extra Rare Whisky Series. The unique bottle shape, deluxe glass stopper and iconic velvet bag will remain the same in shape and design, but will reflect a royal blue color to echo the regal nature of the product.
The launch of Crown Royal XR will be supported through print and online advertising, as well as public relations, point of sale materials and a strong digital strategy. The Extra Rare Whisky is best enjoyed neat or on the rocks, in order to allow the full flavor profile to emerge. When enjoying Crown Royal XR, please remember to always drink responsibly.
Crown Royal Canadian Whisky is the number one selling Canadian whisky brand in the US by value and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian Whisky‘s smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. For more information visit www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.
Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One Vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.
Web Site: http://www.crownroyal.com
DJ Pauly D Announces the Launch of REMIX, His New Ready-to-Drink Pre-Game Cocktail
Get your pre-game on summer 2012 with DJ Pauly D’s debut of REMIX, the first Ready-To-Drink Pregame Cocktail
In June, DJ, Pauly D, will debut a new ready to drink cocktail, REMIX Pre-Game Cocktail, launching in New Jersey, home of the Jersey Shore, Pauly’s own home state, Rhode Island and other key markets. Aiming to become one of the most successful and recognized prepared cocktails in the liquor industry, REMIX is the first to brand America’s favorite pre-party pastime, pre-gaming.
A premium vodka based prepared cocktail, REMIX‘s range of original flavors are called, 1). Oye Mojito, a fresh combination of juicy peeled lime and muddled mint, a nod to Pauly’s signature catch phrase “Oye Mojito” 2). Yeah Yumberry, a one-of-a-kind mix of red berry and raspberry with a hint of dark berry, a play on Pauly’s ever popular “Yeah Buddy” tag line 3). Strawberry Holla-peno, an unexpected blend of ripe strawberry and jalapeno with a hint of heat, a shout out to get fans fired up and get the party started and 4). Starfruit, a unique mix of starfruit and apple lime, a play on his own new star power phenomenon.
A fan favorite on MTV‘s most iconic series, “Jersey Shore” and now with a new spin-off, “Pauly D Project,” following his ever successful DJ career Pauly launches REMIX in a 750ml and at a suggested retail price of $14.99, in an effort to make his Pre-Game Cocktail accessible to his millions of fans. Pauly has taken his mixmaster expertise and partnered with liquor industry veterans, Tom Bruno, formally of Sidney Frank Importing Company Inc., and David Kanbar, Co-Founder of Skinnygirl Cocktails, to ensure that his new REMIX Pre-Game Cocktail also becomes a fan favorite.
“My crew and I are always making amazing mixed drinks before we go out, so I wanted to re-create those flavors for my fans to get their own pre-game on. I mix great on the turntables, so why wouldn’t I make a great mixed cocktail that’s RTD (Ready-To-Drink)?” says DJ Pauly D with a smile, “I’m also very pumped about my team. I’ve partnered with A+ liquor industry veterans and marketing experts. Yeah buddy!”
“I am excited about REMIX, as I believe consumers will love its first-to-market, delicious flavors. Pauly was involved with the development right from the beginning, he loves it and he drinks it! It’s completely authentic, which is the key to a successful celebrity brand,” states David Kanbar, lead investor of REMIX and Co-Founder of Skinnygirl Cocktails, “Pauly has tremendous energy and is a true professional. It has been a great pleasure to work with him.”
Tom Bruno, REMIX partner, formally of Sidney Frank Importing Company Inc. adds, “We all look forward to a great success story. The product is great. The branding is great. Our celebrity partner is great. We are hopeful and confident the consumer will see that Pauly is the #1 mixmaster in cocktails, as well as in music.”
Pre-Gaming as defined by Urban Dictionary is the activity of drinking before drinking, usually before going out to a club or party; often the reason for pre-gaming is to get your night started before arriving at the destination; and often pre-gaming happens at the house. REMIX Pre-Game Cocktail is easy and convenient and brings the club to your house to get the party started. Born in Providence, R.I., Paul “DJ Pauly D” DelVecchio is recognized for his musical talent as well as his reality star status on MTV’s highest rated show, “Jersey Shore,” which premiered in December 2009.
Quickly a fan favorite, MTV announced Pauly as the first cast member to receive his own spinoff, “The Pauly D Project,” chronicling his life as a celebrity DJ, which premiered on the network on March 29, 2012. “The Pauly D Project” theme song “Night Of My Life,” produced by Pauly, soared to number three on the iTunes Dance Chart in less than 24 hours.
February 2012 brought the announcement of Pauly’s new Las Vegas DJ residency at The Hard Rock Hotel & Casino and an Atlantic City DJ residency at The Pool After Dark at Harrah’s Resort.\
In December 2011, rapper and mogul 50 Cent signed Pauly to his record label, G-Note records, to release new material showcasing Pauly’s true craft. It was also announced in January 2012, Pauly will be working together with 50 Cent and SMS Audio to develop a full line of headphones.
In Summer 2011, Pauly joined the iconic Britney Spears on select dates of her Femme Fatale Tour, alongside Nicki Minaj.
Web Site: http://www.remixcocktails.com
Dylan’s Candy Bar, The Iconic Candy Emporium, Will Open Its First West Coast Store In Los Angeles This Summer
The Most Anticipated Sugar Rush Is Coming To The West Coast
Dylan’s Candy Baris pleased to announce it will open its first West Coast location in Los Angeles, California this summer. The opening of
Dylan’s Candy Bar Los Angeles will be the next sweet step for the iconic candy brand. Located at the Original Farmers Market on the corner of Third and Fairfax, Dylan’s Candy Bar will add a trendsetting new flavor to this historic Los Angeles landmark.
“We opened our first store 10 years ago in NYC fulfilling a childhood dream of mine to create the largest, most magical candy store,” said Dylan Lauren, Founder and CEO of Dylan’s Candy Bar. “Today, our stores have attracted so many fans of all ages and nationalities – it has truly been beyond my sweetest dreams. Now I’m thrilled to bring my love of color, design and the joy of candy from coast to coast!”
With the Los Angeles back drop of creativity, imagination and unique local flair, the Original Farmers Market is the premier location for the much anticipated West Coast store. The innovative design of the 2,500 square foot boutique will infuse candy into every detail including candy topiaries to greet you at the store’s entrance, larger than life peppermint columns and candy button tables transporting customers to a modern day Candy Land.
Since the opening of the New York City Flagship in 2001, Dylan’s Candy Bar continues to be a pioneer in the candy industry. Dylan Lauren‘s passion for candy, art and design redefined the words “candy store.” Since then, millions of visitors have experienced the ultimate sugar rush. Now, the West Coast can enjoy this same experience with over 7,000 candies to choose from including novelty, nostalgic, holiday themed and international treats. Visitors can satisfy their sweet tooth with mouth-watering cotton candy, freshly popped popcorn and savory treats dipped in warm, melted chocolate from the signature chocolate fountain. West Coast candy lovers will be able to experience the sweet life with chic candy-inspired apparel, jewelry, stationery and spa products.
Dylan’s Candy Bar‘s signature products are renowned for not only being delectable, but also for making eye-popping, beautiful gifts. Visitors will be able to schedule an appointment with a Dylan’s Candy Bar Personal Shopper for a customized shopping experience. The team specializes in creating one-of-a-kind gift baskets sure to meet any gifting need. The West Coast location will also have an expert Celebrations Team equipped to sweeten any occasion by bringing the whimsical store experience to your home or venue.
Dylan’s Candy Bar stores are currently located in New York City, East Hampton, Houston and coming soon to Los Angeles, Miami as well as several wholesale venues around the country. Dylan’s Candy Bar plans to continue expanding to major cosmopolitan cities in the U.S. and worldwide. For more information please visit www.DylansCandyBar.com or www.facebook.com/DylansCandy.
Dylan Lauren, known to many as the “Candy Queen,” is the founder and CEO of Dylan’s Candy Bar. Her stores in New York City, East Hampton, Houston and now Los Angeles are the most original candy emporiums on the planet featuring unique candy from around the world and decades past. Dylan has been credited with changing the face of the candy industry and the way people view candy. As the daughter of legendary fashion icon Ralph Lauren and author Ricky Lauren, Dylan was immersed at an early age in design, art and fashion. After graduating from Duke University with a major in Art History, she traveled the globe in search of the world’s most exciting confectionery creations. By 2001, she realized her childhood dream by opening her first candy store inspired by “Willy Wonka & The Chocolate Factory.” Dylan Lauren and her “candy-centric” tips for living the sweet life are often featured in press across the country. She shares entertaining, decorating and gift-giving ideas for every holiday and special occasion with her chic and colorful signature style.
Web Site: http://www.DylansCandyBar.com
YIAYIA’S BACK: ATHENOS UNVEILS NEW PHASE OF ITS POPULAR AD CAMPAIGN
Greek Grandma and Her Traditional Opinions Go National
ATHENOS, a leading line of authentic Greek-style foods including feta cheese, hummus and pita chips, has unveiling a new phase of its popular advertising campaign featuring Yiayia, the brand’s opinionated yet relatable Greek grandmother persona.
After the success of last year’s campaign, which saw a double-digit increase in sales while on air, Yiayia returns in national advertising created by Droga5 New York that touts the ATHENOS brand’s commitment to products made with traditional ingredients. Yiayia remains as blunt and opinionated as ever when faced with modern situations, reserving her approval for ATHENOS products, and ATHENOS products only.
“Yiayia and ATHENOS are now interchangeable,” says Anne Field, brand manager of ATHENOS. “The brand’s respect for traditional Greek preparation is brought to life through Yiayia’s respect (and demand) for traditional ways of life. We’ve been thrilled with the consumer response to Yiayia and are excited to bring her to a wider audience this year.”
“ATHENOS is a brand willing to take risks,” said Andrew Essex, CEO of Droga5. “The success of last year’s campaign reflects our long-held belief that consumers respect brands and content that speak to them in unique yet relatable ways. We’re excited to continue to disrupt the category in this new phase.”
This year, the Yiayia from last year’s “Party” advertisement returns to comment on more modern day realities in advertisements including:
– “Pool Party” – An announcer interrupts pool party attendees enjoying ATHENOS feta on their salad. When he asks Yiayia what she thinks about the party food choice, Yiayia instead critiques their lack of clothing.
– ”Video Chat” – An announcer interrupts a woman eating an omelet made with ATHENOS feta while video chatting with her husband. When he asks Yiayia what she thinks about this meal choice, Yiayia instead expresses her distaste for this nontraditional interaction.
In addition to the new television spots, ATHENOS will be supporting the campaign and the brand’s portfolio of products through digital integration and social media activation.
Web Site: http://www.kraftfoodscompany.com
Southern Comfort Launches Bold Black Cherry
New line extension expands Southern Comfort family of brands beginning in June
Southern Comfort announces the launch of Southern Comfort Bold Black Cherry, a mixture of Southern Comfort with whiskey and cherry flavors. The new product is set to hit shelves nationally in June 2012. Southern Comfort was created by New Orleans bartender, Martin Wilkes (M.W.) Heron in 1874. After experimenting with a variety of fruits, spices and other spirits, Heron struck on the perfect combination creating a one-of-a-kind blend of whiskey, fruit, and spice flavors. The new Bold Black Cherry product carries on Southern Comfort‘s heritage as the leader in the flavored spirit category. The combination of dark fruits with Southern Comfort is perfectly served with cola to enhance the rich, complex flavor.
“The launch of Southern Comfort Bold Black Cherry continues the brand’s innovation with new flavors which began with Southern Comfort Lime in 2010 and continued with Southern Comfort Fiery Pepper last fall,” said Mark Bacon, VP, Managing Director, Southern Comfort. “We feel Bold Black Cherry will recruit new consumers into the Southern Comfort franchise who enjoy a distinctive flavor profile in their cocktails.”
Infused with natural cherry to deliver an authentic taste that’s smooth and invigorating, Southern Comfort Bold Black Cherry has been designed to appeal to a broad age range and meet consumer demand for great tasting flavors that are unique. The brand is confident the new expression will continue to increase relevancy amongst younger drinkers, offering a bolder drink that’s ideal for high energy occasions. Southern Comfort Bold Black Cherry will be available across the United States as well as the United Kingdom and Ireland. Each bottle will be presented at 70 proof with a suggested retail price of $16.99 for a 750ml bottle.
SoCo Bold Black Cherry & Cola
- 2 oz. Southern Comfort Bold Black Cherry
- 4 oz. Cola
- Lemon Wedge
Fill a glass with cubed ice. Pour in Southern Comfort Bold Black Cherry. Add Cola and garnish with lemon wedge.
Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was created in New Orleans by bartender M.W. Heron in 1874. Today, it is enjoyed by friends in over 100 countries around the world and continues to grow as an icon brand. Please visit us at SouthernComfort.com and facebook.com/southerncomfort.
Web Site: http://www.brown-forman.com
Phusion Projects Introduces Moskato Life
Moskato Life Brings Attainable Luxury to Today’s Emerging Moscato Drinker
Phusion Projects, LLC announced the introduction of Moskato Life, a unique malt-based, progressive adult beverage that drinks like a moscato wine, which is currently the third most consumed wine in the U.S. The new product line showcases Phusion’s ability to recognize changing consumer tastes and deliver innovative beverage flavors.
Moskato Life is a combination of light carbonation and sweetness that delivers on consumer’s desire for varied drink choices. Packaged in a 750 ml bottle at 6 percent alcohol by volume (ABV), Moskato Life is available in two flavors – Moscato and Rose. The product is available now in select markets with national availability by the summer’s end.
In developing Moskato Life, Phusion studied the gain in popularity of moscato wine, best known for its light-bodied, sweet taste and recent recognition in the hip-hop and urban community. Traditionally an after-dinner wine, moscato has taken up new residency as a more mainstream beverage among the under 40 crowd.
“We strive to be an innovative company that recognizes trends in the beverage industry and work to develop products that align well with those opportunities,” said Chris Hunter, one of the co-founders of Phusion Projects. “Moskato Life is a malt-based beverage that represents attainable luxury, showing consumers it doesn’t have to cost a lot to live a lavish lifestyle.”
Phusion Projects, LLC is a Chicago – based alcoholic beverage company that sells its products – including Four Loko, Poco Loko, Earthquake and Moskato Life - nationwide. From the company’s inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard.
Patron Launches ‘Summerology’ Program
In Time for Warm Weather Months, New Summer Program Showcases Cool Tips, Recipes and Prizes
Patron tequila, a must-have for mixed drinks and summer fun, announces its ultimate seasonal resource – the Patron Summerology Program. From the maker of the world’s highest-quality ultra-premium tequila, the Patron Summerology Program offers clever summer-themed cooking, grilling, entertaining content, and exclusive offers and experiences to tequila and summer aficionados, as well as members of the Patron Social Club.
“Summerology is a philosophy of creating the ideal summer by combining the art of mixology with the carefree attitude of the season,” says Jennifer Long, Patron’s brand director. “We are thrilled to offer a program that allows people to get the most out of longer days and warmer temperatures.”
Throughout the summer, Patron will deploy across the country a team of “Summerologists” – those dedicated to the skill or study of summertime drinks and entertaining – to serve up Patron cocktails, provide expert advice on summer eating, drinking and celebrating, and
distribute copies of the Patron Summerology Guide.
From essential bar tools to the best sunsets around the world, the Patron Summerology Guide is the ideal resource for warm weather celebrations. Featuring recommendations from Bon Appetit Chef de Cuisine Mary Nolan, grilling tips, unique cocktail and food recipes, and a list of must-see summer movies, the Patron Summerology Guide promises a Simply Perfect summer.
Patron fans also will be able to purchase two limited edition Summerology packages at select retail locations nationwide: Patron Silver encased in a convenient, re-usable ice bucket, and the Perfect Margarita set that includes a bottle of Patron Reposado tequila and Patron Citronge orange liqueur.
Also, members of the Patron Social Club – an interactive, members-only gathering spot designed to build a community among Patron enthusiasts – will have an opportunity to share their best tips for creating the perfect summer. Members will also be invited to enter to win summer gift packages and an exclusive Patron-produced “Best Weekend Ever” event in their hometown. The Patron Social Club is open to adults of legal drinking age simply by logging on to www.patronsocialclub.com. Once registered, members have full access to the easy-to-use site where they can download the Patron Summerology Guide, discover an extensive collection of classic and unique cocktail recipes, read about the latest trends, gain entrance to private Patron events and enter for a chance to win those and other cool prizes. For more ideas on how to create a great summer, visit www.patronsocialclub.com/summerology.
- 1 1/2 oz. Patron Silver
- 1/2 lime (3-4 slices)
- 1 oz. simple syrup
- Club soda
- 6-8 fresh mint leaves
- Lime wedge for garnish
Method: In a mixing glass, muddle mint leaves, lime and simple syrup. Add a cup of ice and Patron Silver, and top with club soda. Shake gently and serve in a glass rimmed with sugar. Garnish with a lime wedge.
Patron Mango Lemonade
- 1 oz. Patron Reposado
- 1 1/2 oz. mango juice
- 3 lemon squeezes
- Mango slice for garnish
Method: Combine Patron Reposado, mango juice and 2 lemon squeezes in a mixing glass with ice. Shake vigorously and strain into a glass with ice. Garnish with a lemon squeeze and mango slice.
Simply Perfect in every way, Patron Tequila is an ultra-premium luxury white spirit that’s delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patron tequila is produced with unparalleled attention to detail. Brands in the tequila portfolio consist of Gran Patron Burdeos, Gran Patron Platinum, Patron Silver, Patron Reposado, Patron Anejo, and Patron XO Cafe and Patron XO Cafe Dark Cocoa (tequila and coffee liqueurs). For more information about Patron’s complete portfolio of tequilas and liqueurs, Pyrat rums, and Ultimat vodka, please visit www.patronspirits.com.
Noodles & Company Serves Up Summer in a Bowl: Summer Salads are Back – and They Brought a Friend
Little else conjures up the nostalgia of childhood in the summer like vegetable gardens, juicy strawberries and backyard barbecues. Noodles & Company makes it easy to capture all those delicious tastes and memories with the introduction of three wholesome and tasty summer salads.
For a limited time, Noodles & Company guests can enjoy three salads that feature fresh ingredients and big flavor.
Chili-Lime Ginger Salad with Seared Chicken is a nod to Thai cuisine with bold flavors like ginger, mint and lime, the crunch of red pepper and chopped peanuts, and a dressing that’s sweet with a slight kick. And with three ounces of chicken, this entree salad is sure to satisfy. It’s like a refreshing spring roll in a bowl.
Backyard Barbecue Chicken Salad with fresh-cut corn is new to some guests but will be familiar to others. The salad was first introduced last summer and has been brought back by popular demand. The hearty, yet nutritious salad features marinated pulled chicken breast with fresh-cut summer corn, ripe Roma tomatoes and chopped red cabbage, and is served over mixed greens and tossed with a smoky coleslaw dressing. This “perfect picnic plate” is a leafier version of your own backyard barbeque.
Spinach & Fresh Fruit was first introduced in the summer of 2011 and quickly became a menu favorite. The salad is a wholesome meal that includes fresh strawberries, pecans, crispy bacon and house-made croutons atop tender spinach leaves finished off with blue cheese crumbles and a balsamic fig glaze. The combination of sweet, salty, crunchy, and creamy satisfies every taste bud.
“Our Summer Salads are made with ingredients that appeal to both men and women, big eaters and little nibblers,” says Tessa Stamper, Noodles & Company’s Chef and Registered Dietitian.”We’ve taken the season’s best ingredients like hand-cut corn, ripe strawberries and fresh mint, and married them together to create the crisp, clean flavors reminiscent of summer. We are excited for guests to experience new and familiar tastes in the form of salad.”
Guests can customize the salads, as with any Noodles dish, to meet their dietary or taste preferences. This could include adding one of Noodles’ 17 fresh veggies or protein-rich foods, including meats, shrimp or organic tofu, or removing or swapping an ingredient.
These limited-time summer salads are available at all Noodles & Company restaurants through the end of August. To find a restaurant near you, please visit www.noodles.com. Noodles & Company is open seven days a week and offers convenient carry-out, online, phone-in and fax-in orders.
Web Site: http://www.noodles.com
Gordon Ramsay Steak at Paris Las Vegas Now Open
Gordon Ramsay brought his unique style and culinary flair to Las Vegas with the opening Gordon Ramsay Steak at Paris Las Vegas, marking the award-winning chef’s first restaurant in Las Vegas. The two-level steakhouse welcomes guests through a “chunnel” entrance and then immediately captures their attention with an eye-catching, restaurant wide Union Jack ceiling mural and custom neon sculpture, handsomely tailored servers and a menu which incorporates a modern approach to the classic steakhouse selections.
“I wanted the space to be bold and innovative, and I imagined doing something new with the steakhouse concept in Las Vegas. To achieve that, we’ve put together an amazing team who together created a contemporary, fresh and innovative menu,” says Chef Ramsay. “I am so excited to be here in Las Vegas, share in the excitement of opening day and start welcoming guests to my very first Vegas-based restaurant.”
Ramsay’s vision for the restaurant is reflected in the dishes on the modern steakhouse menu. Gordon Ramsay Steak showcases prime beef dry-aged for a minimum of 28 days and cuts like the 32 oz Royal Long-bone Chop for two hand-selected by Pat LeFrieda as well as American Kobe. With a nod to his British roots, Ramsay has expanded on the traditional land and sea choices and developed a menu that is both distinctive and creative:
– British Ale Onion Soup made with Boddinton’s Pub Ale, caramelized onion broth and Welsh rarebit
– Smoked Beef Tartare accented with lemon zest, red onion, capers and Guinness-infused mustard seeds, served with Yukon Gold herb chips
– Colorado Lamb Chop complimented by flavors of Shephard’s Pie, lamb meatballs, peas, carrots and potato puree
– Colcannon made with potato-cabbage croquettes and served with red wine-braised cabbage
– Sticky Toffee Pudding composed of sweet pudding cake, brown sugar toffee
and a brown butter ice cream
Guests will have the option to choose their libation choice with the aid of an interactive iPad by ordering their drink directly from the device. The iPad will contain details about each of the more than 325 labels represented on the wine list as well as photos and components of the “Perfect Ten,” a collection of Gordon Ramsay Steak’s signature cocktails:
– HK Antioxidant: VeeV Acai Liqueur, lemon, blueberries
– Southside: Plymouth Gin, lime, mint, Perrier Jouet Champagne
– English Garden: Hendricks Gin, lemon, basin, cucumber, basil-infused rock candy, celery bitters
David Hoenemeyer, president of Paris Las Vegas welcomes Gordon Ramsay to the resort: “When you walk into this restaurant, you know you have arrived somewhere very different. It has real energy, and the design is one-of-a-kind. Ramsay and his team truly created a steakhouse that is memorable and delicious. I couldn’t be more excited to have Gordon Ramsay Steak here at Paris.”
Scottish by birth, Gordon Ramsay was raised in Stratford-upon-Avon, England. When an injury cut short his promising career in soccer, he went back to college where his dedication and natural talent led him to train with some of world’s leading chefs. In 1993, Ramsay became chef of Aubergine in London and within three years was awarded two Michelin stars. In 1998, at the age of 31, Ramsay opened his namesake restaurant, Restaurant Gordon Ramsay, which quickly received the most prestigious accolade in the culinary world – three Michelin stars. Ramsay is in the minority as one of only four chefs in the UK to maintain three stars. Now internationally-renowned and boasting 11 Michelin stars, Ramsay has opened a string of successful restaurants across the globe, from London to Los Angeles and Paris to Doha. Most recently, Ramsay opened Bread Street Kitchen in London’s City district. The Fat Cow will open this summer at The Grove in Los Angeles. Ramsay has become a star of the small screen internationally, with top rated U.S. shows airing worldwide including “Kitchen Nightmares“, “Hell’s Kitchen” and “MasterChef,” and an upcoming 4th series on Fox, “Hotel Hell,” as well as UK shows such as “Ramsay’s Best Restaurants” and “Gordon’s Great Escapes.” He is also a published author boasting a number of books, many of which have become best sellers across the world, notably his autobiography, Roasting in Hell’s Kitchen. Ramsay currently resides with his wife and four children, dividing his time between Los Angeles and South London, along with their two bulldogs, Rumpole and Romeo.
Web Site: http://www.parislasvegas.com
Inventure Foods Adds Greek Yogurt Superfruit Smoothies
Pomegranate Pick-Me-Up(TM) and Acai Super-Antioxidant(TM) Join the Licensed Jamba® “At Home” Line
Inventure Foods, Inc., a leading specialty food marketer and manufacturer, has expanded its Jamba® “at home” Smoothies line with a pair of superfruit smoothies featuring non-fat Greek yogurt. Pomegranate Pick-Me-Up(TM) and Acai Super-Antioxidant(TM) are the first smoothies in the Jamba® “at home” line to feature Greek yogurt in the formulation. The new smoothies are expected to be available for retail sale next month with a suggested price of $3.29 – $3.99 per eight-ounce package.
Pomegranate Pick-Me-Up(TM) and Acai Super-Antioxidant(TM) represent the third expansion of the popular grocery and club store retail line of smoothie kits in the past six months. Inventure first introduced the original line up of Strawberries Wild®,Razzmatazz® and Mango-a-Go-Go® in May of 2010. It added a fourth flavor – Caribbean Passion® – in September of last year, and Orange Dream Machine® hit stores last month. More than 15,000 grocery and warehouse club stores have added the Jamba® “at home” line of smoothies to freezer cases since the product was originally launched in 2010.
Pomegranate Pick-Me-Up(TM) contains pomegranate, blueberries, strawberries and non-fat Greek yogurt. Acai Super-Antioxidant(TM) features acai, blueberries, raspberries and non-fat Greek yogurt.Both recipes feature antioxidant rich berries and non-fat Greek yogurt that provides additional protein when compared to standard non-fat yogurt. Each smoothie serving also provides a full serving of fruit, 100% daily value of Vitamin C and no artificial flavors, colors or preservatives.
“Greek yogurt is clearly on trend and a pretty hot product today,” said Steve Sklar, senior vice president marketing, Inventure Foods. “We have been looking at formulations featuring dark berries and fruits that provide the highest antioxidant values, and because Greek yogurt has added protein benefits, we thought we’d put it all together to create an inspired smoothie geared towards consumers who value both health benefits and great taste.”
Phoenix-based Inventure Foods launched the Jamba “at home” smoothie kit line under a licensing agreement with Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand.
Web Site: http://www.inventurefoods.com
IZZE® Brings Back A Summertime Sparkler: Lemon
IZZE® Beverage Company Celebrates its 10th Birthday with Limited Time Flavor
IZZE® Beverage Company is celebrating ten years of delivering delicious, all-natural sparkling juice beverages to fans everywhere! To mark the momentous occasion, IZZE is bringing back a fan-favorite flavor – Sparkling Lemon – just in time for the summer sun. The distinctive pairing of refreshing lemon flavor with sparkling water is sure to be a sweet one, with a little zip in every sip. Sparkling Lemon will be available exclusively at Whole Foods. But while the days are long, IZZE Sparkling Lemon will only be available for a limited time this summer, so you’ll want to be sure to pick up this refreshing goodness before it’s gone.
“IZZE was founded on the belief that pure, simple ingredients provide the ultimate refreshment and ten years later we continue to stay true to that mission,” said Joe Culella, director of marketing, IZZE Sparkling Juice. “Lemon was one of the original flavors when IZZE first came to market in 2002, and we couldn’t think of a better way to celebrate our ten years than to bring back a flavor our community loves.”
IZZE always stays ahead of the game with its flavor innovations. According to a U.S. Bell Flavors & Fragrances study, the No. 1 beverage flavor forecasted in the top ten flavors for the food and beverage industry in 2012 was lemonade. IZZE Sparkling Lemon provides a refreshing, uplifting taste without added sugar or artificial flavors to keep the summer months delicious and cool the natural way.
In addition to Sparkling Lemon, the full IZZE line up offers a variety of options and bold flavors to meet everyone’s desires for the summertime. Fruit juice brought to life with a splash of sparkling water, IZZE is a mouthwatering alternative to soda – free of caffeine, refined sugars and artificial flavors. Low-calorie IZZE, with only 50 calories per bottle, is the ideal guilt-free refreshment. For those looking to add a little more sparkle to their day, IZZE Fortified provides an extra boost of vitamins to keep you going. Whether you serve it over ice or mixed in cocktails, IZZE’s delicious flavors offer a refreshing alternative to the expected.
IZZE Lemon is available nationwide exclusively at Whole Foods Market for a limited time. Fans can pick up their other favorite IZZE flavors at retailers including SuperTarget, Wal-Mart, Kroger, Vons and Safeway as well as in select grocery stores, delis and casual and fine restaurants. To find IZZE near you, check out the Find IZZE retail locator on www.IZZE.com.