Compiled by Phillip D. Johnson
AmLactin® Sheds Its Skin to Reveal a Fresh, New Look
AmLactin®, the #1 moisturizer brand recommended by dermatologists for rough, dry skin, is donning a fresh, new look while bringing dry skin sufferers the same effective, hard-working formulas. The makeover comes with a new family name: AmLactin® Alpha-Hydroxy Skin Care. The contemporary design graces white, pearlescent bottles and tubes complemented by a series of vibrant colors and a signature droplet to convey the line’s intensity and success at helping skin retain its moisture.
“We have transformed the AmLactin® packaging to convey a contemporary look and feel that appeals to women interested in beautifying their dry skin,” said Jim Hughes, Vice President, Marketing at Upsher-Smith Laboratories, Inc. “Our goal are to attract 21st century women seeking innovative skin care solutions while maintaining our scientific heritage as a serious, intense moisturizer.”
AmLactin® Alpha-Hydroxy Skin Care includes AmLactin® Moisturizing Body Lotion, AmLactin® Ultra Hydrating Body Cream for severe dry skin and AmLactin® Foot Cream. All three products contain alpha-hydroxy acid (AHA) moisturizers, which are effective at exfoliating and hydrating the skin. AmLactin® formulas also contain emollients and humectants that help retain the skin’s natural moisture and draw water to the skin so it looks and feels soft and smooth. AmLactin® is available in a variety of sizes and formulas to meet the varying moisturizing needs of women. They include:
•AmLactin® Moisturizing Body Lotion – an everyday body lotion for rough, dry skin. It is specially formulated with clinically proven 12 percent lactic acid and is pH-balanced for the skin to gently encourage natural skin cell renewal through exfoliation, creating a soft, smooth texture. It is available in four sizes: 7.9 ounce bottle with press-cap, 14.1 ounce bottle with pump, 17.6 ounce bonus bottle with pump (seasonal), and a 20 ounce bonus size only available at Costco.
•AmLactin® Ultra Hydrating Body Cream (formerly AmLactin XL ®) – specially formulated for severe, persistently dry skin areas that need extra attention. It contains the patented ULTRAPLEX® formula that gently exfoliates and is clinically proven to intensely hydrate for long-lasting moisture. With rich humectants and creamy emollients, AmLactin® Ultra provides serious relief and is available in a 4.9 ounce tube with a flip-top cap.
•AmLactin® Foot Cream – a clinical-strength foot cream for rough, dry, and callused feet. AmLactin® Foot Cream contains the premium triple-action, alpha-hydroxy therapy with the clinically proven, intensely hydrating ULTRAPLEX® formula and comes in a 3 ounce easy-to-carry, easy-to-store travel-size tube with a flip-top cap.
AmLactin® Alpha-Hydroxy Skin Care transitions into stores this month. AmLactin® products are available without a prescription at Costco, Walmart, Walgreens, CVS, Rite-Aid, www.drugstore.com and other fine retailers nationwide. For more information, visit the NEW www.amlactin.com where you can download valuable coupons and search the store locator to find a store where AmLactin® can be purchased.
Upsher-Smith Laboratories, Inc. is a privately held, U.S.-based company devoted to improving health and advancing wellness since 1919. Upsher-Smith demonstrates its commitment to meeting the healthcare needs of its customers through developing, producing and marketing consumer and prescription products. In addition to its strong heritage in generics, Upsher-Smith’s branded businesses focus on women’s health, dermatology and CNS therapeutic areas. For additional information, visit http://www.upsher-smith.com.
AmLactin® Makes a Big Splash and Taps Olympic Swimmer, Author and Mom, Dara Torres, as Brand Ambassador: Beautiful, Inspirational Icon to Help Kick Off the “Ultra Skin Performance” Campaign
Leading Cosmetic Dermatologist Dr. Doris Day Joins Dara Torres and AmLactin® to Help Kick Off the “Ultra Skin Performance” Campaign
AmLactin® Alpha-Hydroxy Skin Care announced today that twelve-time Olympic medalist and best-selling author, Dara Torres, will serve as its first ever brand ambassador. The 44-year-old Olympic athlete and mother will help launch the “Ultra Skin Performance” campaign. The campaign is devoted to educating women of all ages about the internal and external elements that contribute to dry skin, one of the most common skin challenges, and features insights into skin care from Miss Torres and leading New York City Cosmetic Dermatologist and Author, Dr. Doris Day. Together they will share “The Fundamentals of Fit Skin” to help women with dry skin strive to look and feel their best at every life stage. The announcement is part of a series of media tactics to help reinvent the AmLactin® line and attract women of the 21st century through the debut of contemporary packaging, which is now transitioning into retail stores.
“Dara is an intense performer with great strength and timeless beauty,” said Mark Evenstad, President and CEO, Upsher-Smith Laboratories, Inc. “Her remarkable accomplishments as an athlete and her devotion as a mother are inspirational and will help AmLactin® turn up the volume about the benefits of integrating our line into a daily skin care regimen, especially for those with dry skin challenges.”
“I have been swimming since I was a little girl and spend 20-30 hours a week training, so I have been challenged with helping my skin fight many elements over the years,” said Dara Torres. “The ‘Ultra Skin Performance’ campaign will give me the opportunity to discuss my pillars of success and, hopefully, will help to educate women about how to get their skin to look and feel its best.”
Since her first international swimming competition at age 14, she has proved that she is far from the average athlete. She is the first American swimmer to compete in five Olympic Games and has been decorated with 12 Olympic medals in her career. In 2008, Dara captured the hearts and minds of people of all ages when she launched her comeback as a new mother at the age of 41 – eight years since her last Olympics when she retired from competitive swimming. Now 44, she has qualified for the 2012 Olympic swimming trials and is on track to becoming the oldest Olympic swimmer ever.
“Dr. Day is a highly respected cosmetic dermatologist, an accomplished author and an educator with a practice that is devoted to meeting the needs of today’s women,” said Glenn MacEachern, Director, Product Marketing at Upsher-Smith Laboratories, Inc. “She will be an integral part of the success of the ‘Ultra Skin Performance’ campaign to reach women with vital information about managing their dry skin challenges.”
“As a woman and a cosmetic dermatologist, I am really honored to be part of a campaign that will help educate women of all ages about the importance of skin care and the many best kept secrets available to get skin to look and feel its best,” said Dr. Day. “AmLactin® is one of these innovative ‘secrets’ available at retail that have helped so many of my patients seeking a solution to dry skin.”
In addition to having her own private practice, Dr. Day is affiliated with Lenox Hill Hospital in New York City and is a clinical assistant professor of dermatology at the New York University Langone Medical Center. Dr. Day has written and spoken extensively in the area of cosmetic dermatology. She is a frequent guest expert for Good Morning America, has made several appearances on CNN, TODAY, iVillage and The View, and has been featured in major magazines including InStyle, Allure, Vogue, Glamour, W and Redbook. Dr. Day is the author of “Forget the Facelift” and “100 Questions and Answers about Acne,” as well as a talk show host for Doctor Radio, on Sirius/XM 81.
Dr. Day is a member of the American Society of Dermatologic Surgery, the American Academy of Dermatology, and the Women’s Dermatologic Society. She is a recent inductee into the American Honors Society of Dental and Facial Aesthetics. She is also listed in the Strathmore’s Doctor’s Who’s Who and has won awards for her work in laser research.
The “Ultra Skin Performance” campaign will include a series of video blogs entitled ‘Smooth Talk,’ hosted by Dr. Doris Day. Dara will serve as a featured guest and will share her secrets to maintaining beautiful skin. The series will be housed on www.littleredbumps.com, AmLactin®‘s website devoted to soft, silky skin, and integrated into the brand’s Twitter (www.twitter.com/AmLactin) and Facebook (www.facebook.com/AmLactin) pages. AmLactin® also plans to host Twitter chats with Dara and Dr. Day throughout the year. You can keep up with more exciting news from Dara herself on Twitter (www.twitter.com/DaraTorres), Facebook (www.facebook.com/OfficialDaraTorres) and www.daratorres.com. AmLactin® plans to host quarterly Twitter chats with Dr. Day focusing on skin beautification.
AmLactin® Ultra Hydrating BodyPeppermint Tonic Toner Cream is specially formulated for severe, persistently dry skin areas that need extra attention. It contains the advanced, patented ULTRAPLEX® formula that gently exfoliates and is clinically proven to intensely hydrate for long-lasting moisture. With rich humectants and creamy emollients, AmLactin® Ultra provides serious relief. As with all products containing AHA, be sun smart: use sunscreen, wear protective clothing, and limit sun exposure while using these products and for a week afterward.
All AmLactin® products are available without a prescription at Costco, Walmart, Walgreens, CVS, Rite-Aid, www.drugstore.com and other fine retailers nationwide. For more information, a store locator and downloadable coupons, visit www.amlactin.com. For tips on managing dry skin associated with Keratosis Pilaris and to watch a video on “How Lactic Acid Works,” visit www.littleredbumps.com.
**Some skin conditions may be worsened by moisturizers, so people should always follow their doctors’ skin care recommendations.
Web Site: http://www.upsher-smith.com
Dr. LeWinn by Kinerase® Earns Four Good Housekeeping Seals: Anti-aging treatments receive the prestigious endorsement
Dr. LeWinn by Kinerase is pleased to announce that four of its advanced anti-aging treatments have earned the Good Housekeeping
Seal: Perfecting Skin Tone Serum XK, Wrinkle Repair Daily Lotion SPF 30, Lift & Resculpt Anti-Wrinkle Eye Cream and Under Eye Recovery. A revolution in affordable wrinkle-fighting technology, Dr. LeWinn by Kinerase is the first line of skincare products available at mass market retailers nationwide to offer exclusive clinical strength kinetin in anti-aging advancements for beautiful, youthful skin.
After a comprehensive evaluation by the scientists and experts at the Good Housekeeping Research Institute, the products were found to deliver on all claims appearing in their advertising, packaging and other informational materials. Only products that pass the strict evaluation can earn the Seal. Good Housekeeping maintains good taste and exercises strict editorial judgment as to products it will accept for advertising (2) in the printed magazine and in reviewing all of the advertising copy published. These judgments are the basis of the Good Housekeeping Consumers’ Refund or Replacement Policy (3).
“The testing is so stringent and select products earn the Seal annually, so we are extremely proud to have been accepted by the Good Housekeeping Research Institute,” says Jill Wittenberg, Marketing Manager at Dr. LeWinn by Kinerase. “It’s such a great honor to be included in such a regarded group of high caliber products.”
The chosen four Dr. LeWinn by Kinerase® products were recognized not only for high potency, but also for results:
•Perfecting Skin Tone Serum XK, a concentrated daily hyaluronic acid-based treatment, fades the look of dark spots and hyperpigmentation; in a clinical test, 100 percent of women felt they had more even skin tone(1) to restore radiant, glowing skin.
•Lift & Resculpt Anti-Wrinkle Eye Cream, a proven formula that gradually contours, firms and lifts the eye area for a more youthful appearance.
•Under Eye Recovery, a treatment designed to brighten, firm and hydrate the delicate eye area.
•Wrinkle Repair Daily Lotion SPF 30 has been clinically proven to restore skin’s structure with SymRepair®, a moisture-rich ceramide complex for softer skin.
These four extraordinary products are part of the Dr. LeWinn by Kinerase® portfolio that consists of 10 potent cleansers, moisturizers and
daily treatments, providing the consumer with flexibility to personalize his or her anti-aging regimen. Dr. LeWinn by Kinerase products retail from $10 – $35 and will be available at select Walgreens and Walmart stores.
Dr. LeWinn by Kinerase’s parent company, Valeant Pharmaceuticals International, Inc. (NYSE/TSX:VRX), is a multinational specialty pharmaceutical company that develops and markets a broad range of pharmaceutical products primarily in the areas of neurology, dermatology and branded generics. Valeant has over 20 years of experience in dermatological science. More information about Valeant and Dr. LeWinn by Kinerase products can be found at www.valeant.com.
(1) Based on Sepiwhite ingredient testing.
(2) Products that are advertised in Good Housekeeping, and that may bear the Good Housekeeping Seal, are not manufactured, sold or serviced by Good Housekeeping, unless otherwise expressly indicated. Good Housekeeping makes no express warranty for state law and provides no guarantee or remedy other than as described here.
(3) Please see the Good Housekeeping website for entire guarantee: http://www.goodhousekeeping.com/product-reviews/history/about-good-housekeeping-seal.
SOURCE Dr. LeWinn by Kinerase
Facial Filler ‘No Needle Fix’ From NIP+FAB Now Available at Henri Bendel
The dramatic effects of the extremely popular Restylane filler injections are available at a fraction of the price, on the high street. Recently, Henri
Bendel has started to carry NIP+FAB‘s revolutionary ‘No Needle Fix.’
‘No Needle Fix’ is the first alternative to the extremely popular Restylane injections. NIP+FAB’s “No Needle Fix” innovative volumizing serum fills fine lines and smoothes wrinkles to the same extent as expensive, painful filler injections.
NIP+FAB‘s No Needle Fix alleviates the need for such cosmetic work as it plumps facial hollows and ‘orbital troughs‘ under and around the eyes, as well as for cheek volume and contouring of the chin, forehead and nose. The primary ingredient ‘cellactive-form’plumps fine lines while high levels of ‘indinyl ca’ hydrate and condition the skin, with wrinkle buster OSILIFT® acts as an instant tensor, blurring imperfections and keeping make-up firmly in place.
During independent trials : 19 volunteers after applying OSILIFT® saw a 11.5% reduction of wrinkles after 2 hours of a single application; 86% of volunteers felt an immediate tensor effect at the crow’s feet after application of OSILIFT® and results also showed their skin was dramatically defined and volumized with firmer skin and improved tonicity around the jaw line and cheek bones.
A NIP+FAB spokesperson states, “With our new No Needle Fix serum, women including our celebrity fans, are able to regain the youthful fullness in their face. Age, environmental damage and demanding lifestyles all take their toll and age us prematurely, with wrinkles and sagging skin around the eyes and cheeks being some of the first signs. Before now the only way to counteract these unattractive symptoms, was to inject fillers into the cheek to restore the original plumpness of the face. This extreme procedure leads to the common problem known as ‘pillow face,’ where the cheeks look ‘inflated’ and this can have the adverse effect of closing the eye, making them appear smaller.”
NIP+FAB No Needle Fix is available at Henri Bendel and online at www.nipandfab.com, retailing for $19.99.
Web Site: http://www.nipandfab.com
Lily.B Skincare™ Signs Grammy® Award-Winning Artist Colbie Caillat as Brand Ambassador
Lily.B Skincare, a line of simple, natural skin care products, announced that Grammy Award-winning, singer-song writer, Colbie Caillat is the brand’s new official spokesperson.
Miss Caillat has entered into a multi-year agreement with Lily.B Skincare to promote its line of skin care products. Currently, the brand consists of the Essential 5 Collection. A simple 3-step regimen created for women of all skin types, the products are formulated to cleanse, nourish and protect the skin. Endorsed by dermatologists, Lily.B promotes smart skin care, giving consumers confidence in their skin. The Essential 5 Collection consists of: Rose Hip Infused Facial Wash, Red Tea Defense Booster Hydrating Serum, Multi-Action Rescue Ultra Eye Cream, 24/7 Defense Daily Moisturizer, and Botanical Rich Protection SPF 30 Ultra Defense.
“I am so excited to be partnering with Lily.B Skincare as its spokesperson,” says Caillat. “Life is busy and complicated, so my skin care can’t be. The Lily.B line is simple, made of natural ingredients, without the use of parabens, dyes or fragrances. And I really love that they don’t test on animals.”
Colbie Caillat will be actively promoting Lily.B in its print, on-line, in-store, and social media campaign, including a series of appearances on behalf of the brand.
“We are thrilled to have Colbie on the Lily.B team,” says Lily.B Founder, Liz Bishop. “Her amazing talent, energy, and lifestyle make her the perfect partner as we continue to grow the Lily.B brand.”
A two-time Grammy Award-winning, platinum–selling artist, Caillat is best known for her natural, California beauty and her hit songs Bubbly,
Realize, Lucky, and current chart topping single, Brighter than the Sun. Caillat will be co-headlining a 50-city, summer concert tour with Gavin DeGraw, kicking off May 25.
Malibu born Colbie Caillat‘s first single “Bubbly,” (from her debut album COCO) caught a generation’s imagination and has become one of the best-selling digital tracks of all time. Billboard named Caillat its Breakthrough Artist of the Year. Her follow-up, BREAKTHROUGH broke at No. 1. Later that year, Caillat was honored with four Grammy nominations and won two for her collaborations with Jason Mraz and Taylor Swift. “Brighter Than the Sun,” the second hit from All OF YOU, has been featured in more than 21 films, TV shows and commercials, making it the most licensed new song this decade. Her newest single, “Favorite Song,” is a duet with Common. She supports the Surfrider Foundation, Save the Music, Farm Sanctuary, and the Humane Society of the U.S., for which she is a spokesperson.
Using the best of science and nature, Lily.B brings a simple, natural, proactive approach to everyday skin care. Endorsed by dermatologists, the products are rich in natural protective antioxidants and are infused with skin nourishing and age-defying ingredients. Suitable for all skin types, the 5-product collection is currently available online at: www.lilybskincare.com. To learn more about Lily.B Skincare or to purchase, please visit: www.lilybskincare.com
Introducing BeautySage.com, a Groundbreaking Beauty and Health Online Store by YouBeauty.com
Founded by renowned doctors Mehmet Oz and Michael Roizen, YouBeauty.com (www.YouBeauty.com) has redefined the way we look at beauty. Taking an unprecedented scientific approach to merging beauty and health as a lifestyle, YouBeauty.com has helped almost ten million women unlock–and achieve–their individual beauty potential in just ten months.
Now, YouBeauty.com is taking “beauty that works” one step further with the introduction of its new online store, BeautySage.com. Bringing the same scientific review process to beauty and wellness products that YouBeauty.com applies to its quizzes and articles, BeautySage.com will personalize and optimize beauty care like never before.
At BeautySage.com, they sell only those beauty and wellness products that truly work. This means that each product will have passed a rigorous analysis led by a team of experts, including leading cosmetic chemist Ni’kita Wilson, ensuring that:
Every product does what it says
– If it has a scientific claim, BeautySage.com makes sure it’s legitimate.
– If it claims to be organic or natural, it’s on the brand to prove it.
– If there’s potential risk associated with an ingredient, they will let you know.
Before it makes it to the site, the editors and experts at YouBeauty.com and BeautySage.com (1) have tried and tested it (2) liked the experience (3) saw the results, and (4) would recommend it to their friends.
Then they will take it one step further. they will engage select YouBeauty.com visitors based on their YouQ™ to serve as product testers and evaluate these products and share what they think as well.
Just like YouBeauty.com, BeautySage.com will emphasize a holistic view of beauty as a healthy lifestyle. That means visitors will be educated on what “active ingredients” do and what “label claims” mean and, uniquely, how wellness products affect beauty in real and scientifically validated ways. They will inform you what sleep products make your hair less frizzy and your skin has fewer wrinkles. The editors will even tell you how to make ice cream that is good for you (and what to buy to make it).
BeautySage.com will be about beauty that works, beauty that works for women like you, and beauty that works for you. And most importantly, it’s about products that you tell your friends about. Because you really know it works when a friend tells you it does. Register now at BeautySage.com, and be among the first to know all the details and when the site is launching.
Web Site: http://www.BeautySage.com
Miss Professional Nail Pairs e-Commerce Launch with New Product Line
You can now get the professional nail salon look right in your home with the launch of Miss Professional Nail‘s online store. Through a partnership with Shopatron (www.shopatron.com), the world’s leading provider of retail-integrated e-Commerce, Miss Professional has made their high-quality lacquers available for purchase online.
A leader in the fingernail polish industry since 1984, Miss Professional decided to make the jump into online selling in response to high customer demand. Their company website always had significant traffic, but only employed a dealer locator to direct visitors to retail stores for purchase. This was effective in some cases, but put the responsibility on the customer to find a store near them that carried the brand of products they wanted.
Miss Professional then discovered a better solution. With Shopatron e-Commerce, Miss Professional is able to sell directly to consumers from their website and still support their valued retail partners by simply handing them the prepaid online orders.
“Our faithful customers have been eagerly awaiting Miss’ online store,” said Mike Vo, VP of Miss Professional Nail. “Shopatron was able to integrate what we needed in regards to e-Commerce, but still maintain the professional and fashion-forward style of our website. And best of all, Shopatron helps we promote better distribution of our product, enabling us to reach more customers both online and in stores.”
Miss Professional is a contemporary, Los Angeles-based beauty company infusing a new creative direction in the hand and nail care industry. Specializing in high-end quality nail lacquer, Miss Professional brings lifestyle aesthetics through fashion, art and music to inspire and deliver timeless and trend-setting colors for our growing global customer base. All Miss Professional products are free of DBP, Formaldehyde and Toluene and are made proudly in the U.S.A.
Shopatron‘s e-Commerce solution re-routes orders taken on Miss Professional‘s website (www.misspn.com) to a local authorized dealer that has the ordered products in stock. The dealer then holds the products in-store for pickup or ships the items to the customer. Because the web has no boundaries, Miss Professional is now able to reach new customers online that may not have been able to find products in a local shop.
“In today’s market, health and beauty brands like Miss Professional have a great opportunity to turn their substantial web traffic into sales,” said Mark Grondin, SVP of Marketing at Shopatron. “They can use retail-integrated e-Commerce not only to serve more customers, but also to further extend their distribution. We look forward to being part of their future success.”
For more information about Shopatron visit ecommerce.shopatron.com or call 866-625-5050.
Shopatron is the only e-Commerce solution in the world that can increase a brand’s sales online, while also increasing sales through brick-and-mortar retail stores. Shopatron‘s retail-integrated e-Commerce with distributed order management provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers and multi-channel retailers. Founded in 2001, Shopatron works with over 1,000 brands and 18,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Roland and Sport Chalet. The company has headquarters in San Luis Obispo, California. To learn more about Shopatron, visit www.ecommerce.shopatron.com.
Philips Norelco Launches New PowerTouch Shavers for Guys Who Want a Quick and Easy Morning Shave
Philips Norelco, the world’s #1 electric razor brand, knows what guys want – a quick, effortless morning shave that will get them out the door and looking great. Its innovative new line of PowerTouch® shavers delivers just that,
For decades, Philips Norelco has engineered game-changing electric grooming products that fit the needs of the everyday American man. The new PowerTouch® and PowerTouch® with Aquatec® use patented technology to deliver a skin-friendly shave that’s guaranteed to help guys put their best face forward – from day to night.
“The reality is that 9 out of 10 men now use grooming products of some kind*,” said Kristi Crump, Marketing Director, Personal Care at Philips Consumer Lifestyle. “Philips Norelco‘s PowerTouch® shavers are designed for the guy who is looking for a quick and convenient way to improve his daily shaving experience – wet or dry.”
PowerTouch® combines the best of Philips Norelco‘s classic shavers, with improved functionality and a better looking design and feel. The entire range allows for quick and easy cleaning under a running tap and includes long lasting Lithium ION power. The unique blade system helps to lift hairs away from the skin before cutting them below skin level for a comfortably close shave. The Philips Norelco PowerTouch® with Aquatec® features rounded low-friction heads that automatically adjust to help minimize skin irritation and a SmartPivot® system that provides expert contouring. With wet and dry technology, men can get a reliably close shave however they prefer – with gel or foam for extra skin protection, or dry for added convenience.
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare.
Philips Norelco PowerTouch® and PowerTouch® with Aquatec® are available now at Walmart, Target, Best Buy, Amazon.com and other national retailers for $49.00 – $89.00. For more information, please visit www.facebook.com/philipsnorelco.
* The NPD Group, Men’s Grooming Consumer Report (2011)
SOURCE: Royal Philips Electronics
RELATED LINKS http://www.philips.com
Spirit Earth Unveils New Website and Products for the Company’s 2012 Spring Awakening Initiative
Spa Quality Organic Skin Care & 100% Pure Mineral Make-Up
Spirit Earth LLC, a leading provider of spa-quality organic and natural skincare products, proudly announces the launch of a new website and new products as part of the company’s 2012 Spring Awakening initiative. By integrating information about their formulas with suggestions
for use, the new website, www.ourspiritearth.com, provides organic skincare and make-up for consumers of all ages and skin types.
“Our goal is to deliver the same spa-quality level of organic skin care and make-up with a look and feel that is as simple and pure as the products themselves,” says Toyo Peluso, Founder of Spirit Earth. “As with all of our products, we developed our newest skincare and beauty formulas by combining generations-old recipes with knowledge of modern science, and our new website is the best place to learn about our latest organic skincare and make up breakthroughs.”
The new website is designed to provide consumers with the tools to build their own personalized skincare system. It includes in depth information about each of Spirit Earth‘s products as well as tips on which products work well together, so consumers can select the optimal skincare and make-up products for their needs.
Spirit Earth’s new products address a wide range of concerns, safely and naturally:
•Fresh Cleansing Gel: A bubbly liquid gel cleanser that is mild, gentle, unscented and formulated for a soap and water clean without the stripping and dry feeling. It dissolves makeup and removes impurities gently, sulfur free and paraben free.
EXFOLIATION & MASKS
•Magic Dust 2 in 1 Face Polish: Fresh from the garden packed with all the goodness of the earth, Magic Dust draws out impurities with natural kaolin clay. It gently polishes and exfoliates with oats, flower and natural grains. It sounds good enough to eat but please don’t. Skin will feel soft and smooth with a new healthy radiance.
•Peppermint Tonic Toner: This toner is amazingly soothing, and it is perfect for after cleansing. It gives a natural, gentle exfoliation when used regularly. It stimulates circulation for rejuvenation and calms acneic and sensitive skin.
MOISTURE & HYDRATION
•”Control” Skin Treatment: Made with grape seed oil, a powerful antioxidant that leaves skin fresh with no oily residue, Control is used to control an oilier complexion without depleting the skin of essential elements. For a spa secret, blend Control together with any of Spirit Earth’s Sea Mineral Mist for optimum treatment results.
•”Restore” Skin Treatment “NEW Online 2012″: Restore is 100% organic, natural & handmade, and blended with super nourishing oils, botanicals and vitamins to super hydrate and replenish moisture to dry cells. It leaves skin soft, moist and supple. Restores skin back to health. For a professional spa secret, try blending Restore together with Spirit Earth’s Holistic Treatment Essential Blends for optimum treatment results.
•”Clear” Skin Treatment: 100% organic, natural, and handmade, this amazing blend of gentle but effective anti-bacterial, antioxidant natural ingredients control oily complexions and heal acne breakouts. It improves overall skin tone and clarity as well as hyper- pigmentation for a more balanced complexion. For a professional spa secret, try blending it together with Spirit Earth’s Holistic Treatment Essential Blends for optimum treatment results.
•”Timeless” Skin Treatment: 100% organic, natural, and handmade, Timeless uses powerful antioxidants to help defend skin against environmental damage and promote skin cell renewal. The Oils and essential oils in Timeless are specially blended to help slow the hands of time. For a professional spa secret, try blending together with Spirit Earth’s Holistic Treatment Essential Blends for optimum treatment results.
•”Love” Skin Treatment: Love is 100% organic, natural, and handmade, and it was specially blended for expecting and nursing Mothers. Made with nature’s protectors and antioxidants, Love is organic olive oil infused and blended with chamomile to soothe, geranium to condition and lavender for purity. Love preserves skin and leaves it soft and smooth. For a professional spa secret, try blending Love with Spirit Earth’s Holistic Treatment Essential Blends for optimum treatment results.
•Nature Mist: 98% organic and 100% natural, Natural Mist is loaded with DMAE, MSM and super anti-oxidants to instantly firm and tone at the cellular layer. Love makes a perfect addition to any Holistic Treatment for amazing results through instant hydration. Spray on after moisturizing to seal in hydration. Specially created for spa professionals to be blended together with your favorite skin specific Spirit Earth Holistic Treatment and used in facial treatment.
•Revive Facial Treatment: 96% organic and 100% natural, this concentrated jelly is loaded with DMAE. It can be used as a day and night for moisture treatment as well as an amazing masque. The clear jelly is completely greaseless and penetrates thoroughly into the skin bringing hydration to every cell adding tone and elasticity and a firmer more youthful appearance.
“We invite you to join us at www.ourspiritearth.com to see all of the great updates we’ve made and learn about our new formulas. We look forward to helping you let your skin look its best,” Adds Peluso.
Spirit Earth is the maker, distributor and educator of organic skincare, mineral makeup and holistic natural wellness. The finest and most effective ingredients from nature are used to bring customers unique and excellent products that are pure, wholesome, respect the earth and cruelty free. Spirit Earth strives to become a globally recognized company and brand name by giving customers the knowledge and opportunity to purify and enrich their lives through Holistic Natural Wellness and Organic Products. Spirit Earth focuses on making a positive difference in the well-being of people’s lives through caring personal service and products that are not just good but good for you.
Tanda Pearl™ At-Home Teeth Whitening Device Make Your Smile Ionic™: Tanda Introduces Pearl™, the First and Only Ionic Teeth Whitening System
Tanda, the pioneer in energy-based, home-use beauty devices, introduces Tanda Pearl™, the first at-home teeth whitening device to utilize a
patented ionic technology. This breakthrough technology utilizes short 5 minute treatments to activate the Pearl Ionic Whitening Gel which penetrates stains below the enamel surface, providing a new benchmark for whitening and brightening teeth. The result is professionally whiter teeth in just five days and visibly whiter teeth in as little as five minutes. Enamel-safe, sensitivity-free and easy to use, Tanda Pearl is the only system to provide 360 degree total whitening with a double-biting, lightweight, hands-free mouth tray that treats both the front and back of teeth.
With its revolutionary technology and groundbreaking results, Tanda Pearl gives consumers the ability to achieve their whitest smile quickly and comfortably. The Pearl harnesses ionic power to drive stain-fighting oxygen molecules deep into the enamel of the teeth, erasing surface stains as well as old embedded stains. This technology allows for a gentler formula to be used in the gel, which provides users with professional results and no sensitivity or damage to the tooth enamel. The Pearl also works to kill unwanted bacteria on the teeth, leaving the mouth with a fresh, clean “just went to the dentist” feeling.
“Many consumers have tried older technologies such as whitening strips, trays and in-office treatments and felt frustrated by the slow and minimal results, painful teeth sensitivity or prohibitive investment in time and money. The revolutionary technology in the Tanda Pearl device enables consumers to finally whiten teeth efficiently and safely so that they can achieve a professionally whiter smile in 5-minute treatments,” says Fabian Tenenbaum, CEO of Syneron Beauty, the makers of Tanda. “This launch is Tanda’s entry into the oral care and whitening category and we are thrilled to offer consumers these cutting-edge advantages for at-home use. We are excited by the results that we have seen in our clinical studies and the feedback from consumers thus far,” adds Tenenbaum.
The Tanda Pearl launch is not only an entry into a new category for Tanda, but also introduces a new technology for the brand. While the Tanda brand had previously been recognized and awarded for its LED-light based devices including the Zap, Luxe and Clear+, Tanda Pearl now introduces an ionic technology device, which through research was found to be a more efficient way to whiten teeth than light-based systems.
The TANDA brand is part of Syneron Beauty, a wholly owned subsidiary of Syneron Medical Ltd., the global leader in professional aesthetic devices. The company is dedicated to the development of innovative technology and high performance beauty solutions, empowering users with professional level aesthetic solutions for at-home use.
The Tanda Pearl Ionic Teeth Whitening System retails for $195 and includes the Pearl mouthpiece and 20 gel tubes of Ionic Teeth Whitening Gel. The Tanda Pearl Booster Kit is sold separately as a maintenance routine for $50 and includes 10 gel tubes of the Ionic Teeth Whitening Gel. Both products are available for purchase at prestige retailers and online including www.Tanda.com, Nordstrom and www.nordstrom.com, Neiman Marcus and www.neimanmarcus.com, Dillard’s and www.dillards.com, Bloomingdale’s and www.bloomingdales.com, Von Maur and Bergdorf Goodman and www.bergdorfgoodman.com.
For more information about Tanda Pearl, please visit www.Tanda.com/Pearl.
Web Site: http://www.tanda.com
Tom’s of Maine Introduces its First, New Men’s Deodorant Line
For the first time, Tom’s of Maine, the leading natural deodorant brand, is introducing a new line of long-lasting men’s deodorants for the guy who cares as much about what he puts on his body as what he puts in it.
Free from artificial preservatives including parabens and synthetic fragrance, Tom’s of Maine new men’s deodorants are specially formulated to provide 24 hour odor protection with a wide stick application. The natural, vegetable-based formula is clinically proven to help inhibit and neutralize odor through the antimicrobial action of hops and zinc ricinoleate. Natural masculine fragrances provide a pleasant scent while organic aloe vera juice offers a soothing feel.
Men will feel good about recycling the package after they use it since all Tom’s of Maine deodorant cans are recyclable from canister to cap through the Preserve Gimme 5 program or local recycling programs accepting #5 plastics.
“It used to be that natural personal care options were pretty limited for guys and we’ve
been working to change that,” said Peter Bright, Marketing Director at Tom’s of Maine. “We’ve listened to what men want and need in a natural deodorant and our new men’s line works hard while you play hard.”
Tom’s of Maine has over 40 years of experience making natural personal care products. Like all of its products, the new men’s deodorant line contains no animal ingredients and is never tested on animals. In addition, Tom’s of Maine gives 10 percent of its profits from deodorant and all of its products back to the community.
Tom’s of Maine Clean Confidence and Mountain Spring deodorants are available nationwide at a suggested retail price of $4.99 for 2.25 oz.
Tom’s of Maine is a leading natural products company focused on oral and personal care. TOMssells high quality toothpaste, mouthwash,
dental floss, deodorant, bar soap, and body wash products. The company has a long-standing commitment to supporting people, communities and the living planet. For over 40 years, Tom’s of Maine has sponsored hundreds of nonprofit efforts by giving 10% of its profits back to organizations that support human and environmental goodness and encouraging employees to use 5% (12 days) of employee time to volunteer. Tom’s of Maine employees regularly contribute suggestions for improving the company’s high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company’s sensitive way of doing business. Tom’s of Maine enjoys partnering with its consumers, vendors and community organizations to support lasting, positive change that is good for people and the planet. Visit us online at http://www.tomsofmaine.com/ or at http://www.facebook.com/TomsofMaine
SOURCE: Tom’s of Maine
Web Site: http://www.tomsofmaine.com
Vichy Laboratoires Wins Marie Claire Beauty Award
Groundbreaking anti-aging serum wins Marie Claire 2012 Prix d’Excellence Beauty Award, the global gold standard in beauty
Vichy Laboratoires is pleased to announce that its internationally best-selling serum, Vichy LiftActiv Serum 10, was named a winner in the Marie Claire 2012 Prix d’Excellence Beauty Awards, appearing in the May 2012 issue. Now in their 26th year, this annual awards feature is considered the global gold standard in beauty.
Marie Claire magazine, powered by an esteemed jury of 15 international beauty editors, tested the newest skincare, makeup and body products to determine 2012′s best beauty innovations. Vichy‘s LiftActiv Serum 10, recognized in the “Anti-wrinkle Treatment” category, was one of only six products to receive a top international prize.
“It’s with great pride that we accept this prestigious global honor from Marie Claire magazine. The 2012 Prix d’Excellence Beauty Award is a true testament to our product formulators to launch a serum that is truly innovative in the anti-aging category,” said Vichy Vice President of Marketing, Marianna Trofimova. “We’re thrilled that Marie Claire’s panel of international beauty editors agrees that the Vichy LiftActiv Serum 10 is not only efficacious, but pleasurable as well. Vichy Laboratoires is very excited to bring this serum to the U.S. consumer next month.”
“A potent combination of hyaluronic acid; ceramides; thermal water from Vichy, France; and rhamnose (a skin-enhancing sugar found in
plants) penetrates deep into the skin to de-puff, reduce the appearance of fine lines, and stimulate cell renewal. And talk about instant gratification: You’ll notice a tightening lift after just 10 minutes, with noticeable results within a month” wrote Marie Claire in the May 2012 issue.
In 2011, Vichy celebrated its birthday: 80 years of expertise and innovation in skincare! Created by Dr. Haller in 1931, from the heart of France, Vichy is among the first French doctor’s brands trusted by millions of women in Europe and around the world. All Vichy products are powered by remarkably active antioxidant water from Vichy spring, 100 percent pure and naturally rich in 15 minerals. Its regenerating, soothing and fortifying properties have been scientifically proven. This water is then combined with cutting-edge dermatological ingredients such as Vichy‘s new generation of Retinol, LHA or time-released Vitamin C in highly effective formulations. Vichy’s pleasurable and sensorial textures are skin-friendly, allergy-tested, paraben-free and all deliver clinically proven results for healthy, beautiful skin.
Vichy LiftActiv Serum 10 ($52.00) is the first serum formulated with a ten percent concentration of rhamnose, a powerful naturally derived plant sugar proven to stimulate rejuvenation of all skin surface layers. One drop of this powerful youth serum provides an instant smoothing effect with a velvety touch after just 10 minutes. After one month, skin looks transformed, smoothed with a clinically proven reduction on the look of the four main types of facial wrinkles: eye contours, crow’s feet, forehead wrinkles and nasolabial grooves. Its lightweight texture melts onto skin, leaving it smoother, softer and more hydrated. Suitable for all skin types – even sensitive skin. It was tested under dermatological control and is paraben free.
Vichy LiftActiv Serum 10 will be available in the U.S. at www.vichyusa.com in May 2012 and at select Ulta, CVS/pharmacy, Duane
SOURCE: Vichy Laboratoires
Web Site: http://www.vichyusa.com
Co-Founder of Pelvic and Sexual Health Institute Tackles Taboo Topic: Dr. Susan Kellogg Continues Educational Mission for Women in Pain
A shocking 14 million American women have experienced vulvar pain and discomfort at some time in their lives; however, only about one-third of the affected women speak up. Regardless of the number of women experiencing the pain, dryness and discomfort that accompany this condition, the topic is still surprisingly taboo – forcing most women to keep their symptoms to themselves.
Susan Kellogg-Spadt CRNP, PhD is the co-founder of The Pelvic and Sexual Health Institute of Philadelphia where she is a managing partner and director of Vulvar and Sexual Medicine and offers her services as a vulvodynia specialist, vulvoscopist, researcher and sexual dysfunction consultant. In a recent video featured on WE TV, Dr. Kellogg clarifies what it means to have vulvar pain and addresses the causes and symptoms. She also educates women on their treatment and preventative options, giving women the knowledge they need for a condition that many are too ashamed to talk about.
“The most common cause of vulvar pain is hormonal changes, which is why women that are going through menopause, taking oral contraceptives or are undergoing breast cancer treatment are often affected,” says Dr. Kellogg. “A low estrogen level is what is to blame in these cases; however, the condition also affects women who suffer from disorders like vulvodynia, vestibulodynia, lichen sclerosus, and lichen planus.”
Although there are many treatment options out there to help relieve vulvar pain, there is a product on the market that works to restore vulvar skin and prevent irritation: NeoGyn® Vulvar Soothing Cream. In a clinical study performed in 2010 by Dr. Gilbert G. Donders, a Professor of Obstetrics and Gynecology at the University of Leuven in Belgium, 20% of the participants showed an improvement in comfort during sexual activity at the end of 12 weeks rather than those that used a placebo.
Free of allergens, irritants, parabens, propylene glycol, anesthetics, fragrance and hormones, NeoGyn® offers women a safe and gentle way to ease pain as well as prevent it. It is a non-medicated, estrogen-free cream formulated with cutaneous lysate that restores moisture and elasticity to vulvar skin when used daily.
Watch Dr. Kellogg discuss vulvar pain in her video: http://www.youtube.com/watch?v=4q7nWP_fuJE&feature=player_embedded