Compiled by Phillip Johnson
Berkshire Mountain Distillers And Samuel Adams Partner To Create Whiskies From Craft Brews
Award-winning Berkshire Mountain Distillers, Inc. to Begin Distilling Samuel Adams Boston Lager® and Samuel Adams® Cinder Bock into Whiskies, to Be Bottled in Two to Three Years
Berkshire Mountain Distillers, Inc. (BMD) and Samuel Adams officially announce their collaboration in a multi-year project to distill two world-class craft beers into two never-before-tasted spirits, further pushing the boundaries of beverage innovation. The two brews – flagship Samuel Adams Boston Lager and smoky, complex Samuel Adams Cinder Bock – will both be triple distilled at BMD’s distillery in Great Barrington, Mass., then barrel-aged in wood. The aging of whiskey is a very complex and multi-faceted process, making it difficult to pinpoint an exact release date; however, BMD feels that they should be ready for release by 2015.
Established in 2007, Berkshire Mountain Distillers, Inc. (BMD) has created a line of award-winning artisanal spirits including Greylock Gin, Ethereal Gins, Ragged Mountain Rum, Ice Glen Vodka, Berkshire Bourbon and New England Corn Whiskey, currently available in 19 different states. All products are handcrafted in small batches in Great Barrington, Massachusetts at the Berkshire’s first legal distillery since prohibition. BMD is one of the founding members of the craft distiller movement and is embraced by several of the nation’s leading mixologists. Their products have received numerous high accolades including Gold Medal Awards from the Beverage Tasting Institute and San Francisco Spirits Competition and national praise from publications like GQ, Details, New York Times, Wine Enthusiast and Jim Murray’s Whiskey Bible. As supporters of local agriculture and business, BMD uses regional materials in many of our products, creating a truly authentic artisanal brand.
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager®, in recognition of one of our nation’s great founding fathers, a man of independent mind and spirit. Today, The Boston Beer Company brews more than 50 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the ‘extreme beer’ movement, where it seeks to challenge drinker’s perceptions of what beer can be.
Both BMD and Samuel Adams share a great passion for the art and science of beverage-making, and also the same philosophy – use only the highest quality ingredients to produce award-winning, innovative craft beer and spirits. The brewers at Samuel Adams and BMD founder Chris Weld together tasted several beer styles and their distilled products from trial distillations before deciding to use Samuel Adam Boston Lager and Samuel Adams Cinder Bock, two distinct beers, for this project. The two brews differ greatly in taste profile and will each be distilled – a process using heat to separate liquids according to their volatility – three times to allow for the creation of two very unique spirits. The distilled Samuel Adams Boston Lager, noted for its upfront malt and earthy hop flavors, will then age for two years in vintage wooden bourbon barrels, generating a smooth whiskey with sweet fruity ester notes and a very slight bitterness. The distilled Samuel Adams Cinder Bock, a fiery rauchbier/bock combination, will age for two years in wooden, oak barrels, some previously used for extreme beer, Samuel Adams Utopias®, producing a very rich, bold whiskey.
“One of the best things about being a brewer is that the learning never ends. It’s been fun to share my knowledge of brewing with Chris throughout this process, and he has certainly taught me more than a thing or two about distilling,” says Samuel Adams founder and brewer Jim Koch. ”There are many parallels between making spirits and brewing beer. Marrying the two not only makes sense, but will also produce a drink that beer- and spirits-lovers alike can enjoy.”
Due to the distillation process and barrel aging methods, 12,000 gallons of beer yields about 500 gallons of whiskey, making the final product a unique and rare find. Though exact pricing and availability of the final products are yet to be determined, the spirits will be available through BMD’s distribution network. The barrels, once emptied, will make the trip back to the Samuel Adams Brewery in Boston, where they will be used for a yet-to-be-named barrel-aged beer.
“It has been a privilege to work with Jim and the brewers – their knowledge and infectious enthusiasm has found its way over to us here at BMD,” says Chris Weld, founder and distiller of Berkshire Mountain Distillers. “Jim is a pioneer in the field who has paved the way for many artisans to follow. We are looking forward to working with Samuel Adams to produce two excellent whiskies from two stellar beers. The only difficult part will be waiting for the final product to be released.”
The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and in the past five years has won more awards in international beer competitions than any other brewery in the world. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams beer is America’s largest-selling craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.
For more information and to find where BMD is available, visit www.berkshiremountaindistillers.com, friend them at www.facebook.com/berkshiremountaindistillers or follow them on Twitter @BerkshireMtDist.
Web Site: http://www.samueladams.com
APPLETON ESTATE JAMAICA RUM ANNOUNCES THE RELEASE OF APPLETON ESTATE 50-YEAR-OLD, THE WORLD’S OLDEST BARREL-AGED RUM
TO CELEBRATE THE 50TH ANNIVERSARY OF JAMAICAN INDEPENDENCE, APPLETON ESTATE 50-YEAR-OLD MAKES ITS DEBUT AS THE WORLD’S RAREST, OLDEST AND MOST LUXURIOUS RUM
Appleton Estate Jamaica Rum is proud to announce the release of a world first in rum, the very rare limited edition Appleton Estate 50-Year-Old Jamaica Rum – Jamaica Independence Reserve.
Appleton Estate 50-Year-Old Jamaica Rum – Jamaica Independence Reserve comprises of rums that have been aged for a minimum of 50 years in hand-selected oak barrels and is believed to be the oldest rum available for sale in the world. Available in the United States from Kobrand Spirits, a division of The Kobrand Corporation, the U.S. will receive 70 bottles, making this exclusive rum even more coveted.
Appleton Estate Jamaica Rums are created at the world-famous Appleton Estate, Jamaica’s oldest sugar factory and distillery, and are exclusively distributed in the US by Kobrand Spirits. Since 1749, these rums have been produced from meticulously cultivated sugar cane that is Estate-grown and harvested on the beautiful island of Jamaica. Appleton Estate Jamaica Rums deliver distinctive, rich, complex, luxurious flavors within its wide array of offerings. Appleton Estate signature rum brands are strictly Estate distilled using a proprietary yeast strain propagated from the sugar cane grown on the Estate, and produced through the painstaking combination of small batch copper pot and column distillation. With the ideal climate on hand, Appleton Estate Jamaica Rum matures in carefully selected, hand-crafted oak barrels. The process is finalized with the artful blending by renowned Master Blender Joy Spence – the industry’s first female Master Blender. The Appleton Estate is committed to preserving the environment and reducing its carbon footprint, and as such, is making a significant ongoing investment in plant, equipment and training to ensure that all operations in the Nassau Valley, as well as in its head office in Kingston, are green.
The rums that make Appleton Estate 50-Year-Old Jamaica Rum were specially set aside to age over 50 years ago with the intention of creating a one-of-a-kind blend that would one day be bottled to celebrate the 50th Anniversary of Jamaica’s Independence. For over fifty years these rums were looked after – first by Master Blender Owen Tulloch and then by his protege and current Master Blender, Joy Spence.
This highly anticipated offering breaks new ground for the rum category as the Appleton Estate 50-Year-Old Jamaica Rumis
believed to be the first rum to be aged a minimum of 50 years. ”I am honored to have played a role in the creation of the Appleton Estate 50-Year-Old Jamaica Rum,” says Master Blender Joy Spence. “Combining my passion for the highest-quality handcrafted rum with my pride in the country of Jamaica is a true privilege. I am honored to share Appleton Estate 50-Year-Old Jamaica Rum with the rest of the world at this very exciting time as we celebrate the 50th Anniversary of Jamaican independence.”
As the 50th Anniversary of Jamaica’s Independence approached, Master Blender, Joy Spence carefully examined each barrel to ensure that the barrels had aged to perfection and had attained the level of complexity and richness that would be fitting to celebrate the 50th Anniversary of Jamaica’s Independence. The barrels were taken from the warehouse to the blending hall where they were brought together in a special vat and left to “marry,” for several months, where each rum’s character, flavor and bouquet were allowed to fuse together in harmony. The result is the highly anticipated Appleton Estate 50-Year-Old Jamaica Rum – Jamaica Independence Reserve Rum.
“The introduction of Appleton Estate 50-Year-Old Jamaica Rum marks a significant milestone for the rum industry, and Appleton Estate is very proud to introduce what is believed to be the world’s oldest rum,” says Appleton Estate Jamaica Rum Brand Manager Gregory Levine. “Appleton Estate has been creating fine handcrafted rums since 1749 in Jamaica’s Nassau Valley, and the historical launch of Appleton Estate 50-Year-Old Jamaica Rum demonstrates the unwavering commitment to extraordinary quality and masterful blending, yielding complex flavors that has placed Appleton at the pinnacle of rum making.”
The Appleton Estate 50-Year-Old is very rare and in limited quantities, with only 800 bottles available worldwide and only 70 bottles in the United States; each historic bottle has a suggested retail price of $5,000 and is magnificently packed in a custom hand-blown Glencairn Crystal Decanter and celebratory black lacquered gift box. Appleton Estate 50 Year-Old is available nationwide at select elite retail locations beginning June 2012. For purchase information from Appleton Estate’s white glove concierge service, visit http://www.appletonestateinsider.com/50year.
Kobrand Spirits is a division of Kobrand Corporation which was founded in 1944 and to this day remains one of the few family-owned wine and spirits companies. Kobrand‘s expansive portfolio of wine and spirits was meticulously selected according to a single, unerring principle: quality. This continued focus has made the Kobrand name synonymous with wines and spirits of the highest caliber for over 60 years. Kobrand is the exclusive agent or brand owner for an outstanding selection of fine wines and spirits that include Appleton Estate Jamaica Rum, Maison Louis Jadot Burgundies, Champagne Taittinger, St. Francis, Sequoia Grove, Benziger Family Winery, Cakebread Cellars, Sassicaia, The Fladgate Partnership of Ports, Alize, Vikingfjord Vodka, Depaz Blue Cane Amber Rhum, Cafe Boheme Coffee Creme Liqueur, Antica Sambuca and Delamain Grande Champagne Cognacs.
Web Site: http://www.appletonestateinsider.com/50year
EMIL CAPITAL PARTNERS, THOMAS H. LEE AND HUGH JACKMAN INVEST IN BALANCE, A FAST GROWING BEVERAGE BRAND
Balance Water Inc. closed on a Series A financing round from Emil Capital Partners, Thomas H. Lee and Hugh Jackman. Balance is a non-flavored functional beverage bottled locally in California, New York, Sydney, Australia and next month in Cologne, Germany. Its point of difference is the use of wild harvested Australian flowers that it infuses into its five main products, Mind, Relax, Refresh, Digest and Travel. Similar in function and benefit to certain herbal teas, though without any flavor, the Balance range is expanding out of specialized natural products channels into mainstream retail.
Balance Water (www.drinkbalance.com) carefully hand picks Australian wildflowers growing wild in remote locations and makes Flower Essences with them. Flower essences help with de-stressing, focusing and physically and emotionally stabilizing people. Small amounts of these highly concentrated Flower Essences are sent to various countries and added to premium spring water. Each Balance product is therefore made locally and has a very low carbon footprint.
“We’ve worked hard over several years to build a solid, healthy brand foundation. We are now seeing a loyal customer following and strong repeat sales,” commented co-founder Martin Chalk. This disciplined approach to growing a consumer brand has now attracted the attention of some serious investors. Emil Capital Partners of Greenwich, CT lead the Series A round.
“We are a family fund that has a focus in health, environment and premium consumer products. Balance is a unique, scalable beverage that we believe has the potential to be a world class brand,” said Andreas Guldin, Chief Executive at Emil Capital Partners. When asked why an investment in such a seemingly crowded space, Marcel Bens, Principal at Emil Capital Partners, replied that, “The All-Natural, Zero Calorie, healthy aspect of the product combined with its sustainably harvested ingredients and global appeal provides a highly unique differentiation in the beverage space, and that was very important to us.” These benefits and the unique category it is establishing, along with its Australian heritage are also what attracted renowned private equity leader, Thomas H. Lee, to invest in Balance. Tom Lee gained beverage notoriety for his success in acquiring, growing and later selling Snapple.
The environmental, social and health conscious actor, Hugh Jackman has been a long time consumer of Balance and was an early Angel investor. He has re-invested in this round.
Emil Capital Partners (www.emilcapital.org) is an entrepreneurial, private investment company based in Greenwich, Connecticut, and managed by the fifth generation of one of the world’s most successful and venerable family business concerns.
GLASS DISTILLERY LAUNCHES GLASS VODKA, OPENS SODO TASTING ROOM
SEATTLE DISTILLERY’S FLAGSHIP SPIRIT IS PREMIUM VODKA MADE FROM WASHINGTON WINE
Glass Distillery, Seattle’s newest distiller of premium spirits has announced the launch of its flagship spirit, Glass Vodka, in conjunction with the opening of its tasting room in Seattle’s SODO district. An elegantly crafted vodka made from grapes grown in the rich soils of the Pacific Northwest and distilled through a state-of-the-art 17.5-foot tall copper still manufactured in Germany, Glass Vodka offers an uncompromising and smooth taste with a complex, slightly sweet and pleasantly cool finish that hints at the grapes from which it is derived. Customers can be some of the first to sample Glass Vodka at the new Glass Distillery Tasting Room, located at 1712 1st Avenue South in Seattle.
Glass Distillery, founded in 2011, is a craft distillery based in Seattle, Washington that is dedicated to producing the very best grape-based vodka, using only the finest in Washington wine. Its flagship product, Glass Vodka, is 80 proof/40% ABV and can be purchased at the distillery, in many retail outlets and found behind the bar at the city’s finest establishments. Glass Distillery is the creation of Ian G. J. MacNeil and Adrian Higginbotham, who joined forces early last year with the goal of producing a vodka that is pure, smooth, and artfully crafted – just like the works of art by local glass artisans that inspired the company’s name.
Likewise, since the Pacific Northwest is home to one of the best winemaking regions in the world, it seemed only natural to create vodka distilled from the grapes that are harvested from its rich soils. From the outset, it was important to both men to support local wineries with their distillery and, as a result, Glass Distillery will become one of the larger purchasers of wine in Washington State. The company’s wine-based roots also can be seen in the brand’s unique decanter-style bottle design.
“We believe there’s a huge market for a premium, grape-based vodka both here in Washington and across the country,” said MacNeil. “Many people who drink vodka often experience that familiar ‘burn’ unless it’s served as a mixed drink. We designed Glass Vodka to be elegant yet approachable and easy to drink on its own, as well as being an anchor spirit to a favorite cocktail.”
Savored by spirits aficionados and everyday drinkers alike, Glass Vodka‘s tasting notes are prominent to connoisseurs and
pleasantly unexpected to the casual consumer. Either way, after one sip it becomes apparent that Glass Vodka is a drink artfully made
with passion, irreverence, and an appreciation for beauty. Equally beautiful is the distillery’s new tasting room, which opened to the public on Monday, June 11th, following the previous weekend’s invitation-only launch celebration.
Working in close collaboration with MacNeil, lead architect on the project, Kate Cudney of Hinge Studio, took his vision of wanting to blend the building’s industrial roots (it was built in 1920) with MacNeil’s involvement and appreciation of the Seattle glass art industry from which the distillery is named. Kate was able to accomplish this by repurposing much of the original wood from the building into custom built doors, wall finishes and various pieces of furniture that are spaced throughout the tasting room. Other metal and leather interior elements, along with a polished concrete and sparkling glass embedded floor marry the artistic vibe with the natural industrial aesthetic of the space.
Through a 16-foot tall wood and glass door that was part of the original building visitors can also get a view of the 600-liter copper still in action. On warm spring and summer days, individuals and groups alike can sit out on the front patio that is accessible when the tasting room rolls up its garage-door style doors and enjoy a wonderful setting in which to take in the Glass Vodka experience.
GLENMORANGIE PRIDE 1981 TAKES COVETED AWARD IN THE ROBB REPORT’S “BEST OF BEST” LUXURY LEADER HOTLIST
Glenmorangie has yet another reason to celebrate — Pride 1981 has won the spirits category in Robb Report’s “Best of Best” Issue. The most luxurious Glenmorangie expression was chosen as the single winner from eight nominated spirits in the Robb Report’s 24th annual connoisseur’s guide – the veritable “hotlist” of leaders in luxury. With an extremely limited distribution of only 100 bottles in the U.S., the whisky is presented in a bespoke Baccarat Crystal Decanter and individually signed by Master Distiller, Dr. Bill Lumsden. The exquisite vessel was designed to perfectly fit in a custom wooden case. This composition of the finest spirit, magnificent crystal and luxurious wooden exterior comes with a suggested retail price of $3,600.
Scotland’s favorite single malt, Glenmorangie is one of the most famous in the world. It originates from the far north of Scotland in the Highlands where, at the Glenmorangie Distillery, it is distilled in the tallest malt whisky stills, expertly matured in the finest oak casks, and perfected by the Men of Tain. The Distillery was founded in 1843 and is renowned as a pioneer in its field uniting tradition with innovation.
At the 2010 San Francisco World Spirits Competition, Glenmorangie was awarded the prestigious title of ‘Distillery of the Year’. The Company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton (LVMH). Headquartered in Edinburgh, Scotland, the company produces two main single malt brands – Glenmorangie Single Highland Malt Scotch Whisky and Ardbeg Single Islay Malt Whisky.
For over thirty years, The Robb Report has served as the essential global luxury resource—the definitive authority on connoisseurship for consumers seeking the very best life has to offer. This 24th annual “Best of the Best” culminates an entire year’s search for the luxury world’s most exceptional new products and services. Categories range from sports cars to mega yachts, leer jets, and art.
Glenmorangie Pride 1981 is the culmination of 28 years of passion, patience and artistry. Glenmorangie produces Scotland’s favorite single malt and is known as the pioneer in extra maturation – aging of already matured whiskies in various wine casks. The original intention had been to create an exquisite vintage 18 Years Old, yet in 1999, Dr. Bill Lumsden acquired the key for crafting an even more outstanding whisky: a limited quantity of Sauternes barriques from the Chateau d’Yquem. The whisky was extra-matured for 10 more years in those prized casks – the longest period any Glenmorangie whisky has ever undergone extra-maturation.
Today, Glenmorangie Pride 1981 is ready to a point of perfection. The beguiling single malt contains rich flavors of sumptuous desserts sprinkled with Demerara sugar, underpinned by musky oak tones. This is Glenmorangie’s ultimate expression.
Dr. Lumsden commented: “Why 28 years and not a nice round 30? I felt if I left them in the barrels for another single day, the delicacy of the whisky would be overpowered. It’s all a delicate balance. We are so delighted for our efforts to be recognized alongside the world’s greatest luxury brands.”
Brian Cox, Vice President of Glenmorangie US, added: “We are thrilled to have one of our prized Glenmorangie expressions included in the prestigious Robb Report’s ‘Best of Best.’ We are in great company and winning this category is truly an honor and testament to the dedication and level of excellence Glenmorangie strives to meet every day.”
150 YEARS OF THE BACARDI ARCHIVE REVEALED
BACARDI SHARES RARE LOOK INTO ARCHIVE TO SHOWCASE 150-YEAR RISE OF ICONIC RUM BRAND FROM BEGINNINGS IN CUBA TO WORLD’S FAVORITE RUM
As part of its 150th Anniversary Celebration, Bacardi Limited shares an extraordinary glimpse into the unique heritage safeguarded in The Bacardi Archive of more than 150 years of precious documents, authentic historical assets and sometimes quirky artifacts about the Company, family and iconic brand. This rare look showcases the BACARDI® rum brand’s remarkable creation and international expansion to more than 150 markets to become the world’s favorite and most awarded rum with nearly 500 medals, as well as the rich history of the Company’s survival through adversities and critical success to become the world’s largest privately-held spirits company.
“The Bacardi Archive started with a shoe box of slides in 1998. The task to reconstruct our history was monumental because 98 years of assets were destroyed, scattered around the world with family members, or left when the Company’s Cuban assets were confiscated in 1960 by revolutionary forces,” says Bacardi Archivist Patty Suau. “In a little more than a decade, we have been able to re-acquire some of the most interesting pieces of our past. We have a remarkable heritage highlighted with creative marketing campaigns during the U.S. Prohibition era, a starring role in the ‘golden age of cocktails,’ and international growth while in exile after the Cuban Revolution — all under seven generations of family ownership.”
Fourteen years later and hundreds of thousands of hours of meticulous documentation, The Bacardi Archive houses more than 30,000 catalogued assets that date back as far as the 1850s – original documents from the founding of the Company, replicas of the original distillery and first Alembic still, early representations of the Bacardi bat logo, medals awarded since the 1870s for taste and quality, more than a century of newspaper articles, bat-themed jewelry from cuff links to necklaces, decades of broadcast and print ads, one-of-a-kind promotional items including pins and coasters, Prohibition-era branded glassware, antique BACARDI rum bottles, a collection of limited-edition blends for special occasions such as the turn of the millennium, and an extensive Latin American art collection, among other precious items.
“We have an amazing heritage that tells the story of a pioneering spirit that not only defines, but helped create a cocktail culture that began with my great-great grandfather in 1862 in Santiago de Cuba,” says Facundo L. Bacardi, Chairman of Bacardi Limited and a fifth generation Bacardi family member. “The Bacardi Archive captures our heritage and offers a connection to the resilient spirit of the Bacardí family, the Company, and the world-favorite BACARDI rum.”
The Bacardi story has its humble beginnings in Cuba where founder Don Facundo Bacardí Massó pioneered techniques such as the use of superior quality sugarcane molasses and the isolation of a strain of yeast for controlled fermentation and flavor consistency. He purposefully filtered, mellowed and blended rums to deliver specific flavors, aromas and smoothness – resulting in rum as we know it today. As a light-bodied, mixable rum, BACARDI inspired many of the world’s favorite cocktail recipes including the Cuba Libre, the Daiquirí, the Mojito and the Piña Colada.
“From our founding in Cuba to now being the third-largest international spirits company in the world, Bacardi has an incredible history and authenticity that connects directly with consumers around the world,” says Ed Shirley, President and CEO of Bacardi Limited. “We remain committed to our heritage as for the past 150 years Bacardi has fostered a dynamic culture of passion, excellence and an entrepreneurial spirit with the goal to create great-tasting cocktails. When a consumer asks for BACARDI rum, they know they are getting a quality drink with a great story backed by a family name and unwavering commitment to innovation, excellence and authenticity.”
The Bacardi Archive provides snapshots in time of the growth and perseverance of both the Company and its namesake brand. Some of the artifacts in The Bacardi Archive include:
Antiquarian Cocktail Book Collection: Nearly 600 rare antique reference and cocktail books written in English, Spanish, French, Dutch and German fill its shelves. Visiting mixologists often refer to such classics as How to Mix Drinks or The Bon Vivant’s Companion by “the father of American mixology” Jerry Thomas, published in 1862, the year BACARDI rum was created, as well as one of the earliest known recorded recipes to specify the use of BACARDI rum for the Mojito cocktail in La Ley Mojada (The Wet Law).
“Some of the rarest and most interesting books on the fine art of cocktail-making can be found in The Bacardi Archive. Many of these historic books feature recipes that call specifically for BACARDI rum, such as in the coveted Manual del Cantineros (Bartenders Guide), a cocktail recipe book created by the most respected barmen in Havana to raise the standards of cocktail-making in the 1920s. It has an entire section of BACARDI rum recipes as BACARDI inspired many of the classics we drink to this day,” adds Brand Master for BACARDI rum David Cid. “I come to the archive for inspiration, to learn, and above all, for creative rejuvenation as I refer to these books often to seek classic cocktail recipes to introduce to a new generation, as well as when I speak with bartenders to show the rich legacy of innovation, commitment to quality and how BACARDI rum is at the heart of the great-tasting cocktails consumers love.”
Earliest Known BACARDI Bat: Dating back to the 1890s, a painted version of one of the earliest known versions of the BACARDI Bat is from a Cuban, oil-on-leather painting, inspired by the commonly used term for BACARDI rum “El Ron del Murciélago” (The Rum of the Bat). The founder’s wife chose the bat as a memorable symbol after finding a colony of fruit bats in the rafters of the original distillery in Santiago de Cuba in 1862. In their hometown near Sitges, Spain, the bat had long been regarded as a symbol of health, good fortune and family unity, a belief also shared by indigenous people of Cuba. The bat soon became a symbol of authenticity and the highest quality of rum. Today, the BACARDI Bat is one of the most recognizable logos in the world.
BACARDI Rum Bottle Collection: A collection of more than 1,000 BACARDI rum bottles as far back as the 1900s filled with BACARDI dark and white rums showcase some of our oldest bottles ever produced. When the Company was established in 1862, BACARDI rum was not sold in bottles, but rather straight from the barrel into various containers brought by customers, as glass was not readily available in Cuba during this time. One of the most interesting bottles was donated by Chairman Facundo L. Bacardi. The 1930s bottle contains the original wrapping which served as protection to endure the transit and as a unique form of advertising. The multilingual ad describes BACARDI as Cuba’s favorite rum and notes its superior quality.
Another treasure is a pre-Cuban Revolution BACARDI Superior bottle donated by the owner of Mai-Kai Restaurant, a landmark establishment in South Florida known for its variety of rum-based cocktails. The then-bar owner stocked up on BACARDI rum cases in the late 1950s as he feared the precious rum would not be available after the Cuban Revolution. Fifty years later, a pre-1960 bottle was found and donated to The Bacardi Archive by his son after it was discovered in a warehouse with written instructions “never to touch.” Many items in The Bacardi Archive arrive by way of donation after people come across these historic finds as they remodel homes or clean out attics as many people stashed BACARDI away for safe keeping.
Original Gold Medals & Spain Royal Warrant: Awarded for its superior taste, quality and innovative distillation techniques, the BACARDI rum portfolio received the world’s most prestigious medals of honor within its first 52 years, including in 1888 being appointed “Purveyor to the Royal Spanish Household” by the Regent Queen Christina Maria, mother of the King of Spain Alfonso XIII. If you look on any BACARDI Superior bottle you will see the first eight medals and the Spanish Coat of Arms Royal Warrant. Since then, BACARDI rum has won close to 500 awards.
1880s: The Start of Innovative Advertisements: An extensive collection of nearly 3,000 vintage BACARDI rum print advertisements includes the first known advertising for BACARDI rum, which were actually postcards. These date back to the late 1890s when large numbers of U.S. Servicemen were stationed in Cuba. As there was no standard bottle at the time, Bacardi launched a postcard campaign featuring the scenic beauty of its hometown of Santiago de Cuba for Americans to mail to the U.S. This was the first time American consumers were exposed to the BACARDI brand name, and the first sign of the brand’s global potential. Another innovative marketing campaign was in the 1920s U.S. Prohibition era. Ads for spirits were illegal in the U.S. from 1919–1933, so BACARDI created a memorable postcard to depict the classic American symbol of Uncle Sam holding a cocktail, flying away from the “dry” U.S. to a “wet” Cuba on the wings of a bat. It was given away to American tourists visiting Cuba who in turn mailed the postcard to family and friends in the U.S.
Cuban Revolution: October 14, 1960 marks the day of illegal confiscation without compensation of Bacardi company assets in Cuba. Among items from this date, the archive houses the front page of the Cuban daily newspaper which declares the taking of Bacardi, company letterhead featuring the words ‘nacionalizada’ and the bat logo turned sideways, to denote it was seized, as well as the forced confiscation order of Bacardi — after 98 years of operation in Cuba. Despite the horrific loss of its Cuban assets and homeland in 1960, the act of the illegal confiscation triggered the Bacardi family, company and brand to regroup and accelerated expansion to more international markets as it was already operating distilleries outside of Cuba in Mexico and Puerto Rico. Twenty years later, BACARDI rum became the world’s top-selling premium spirit brand.
The Bacardi Archive Continues to Grow
With ongoing donations by Bacardi family members and consumers alike, coupled with acquisitions by the Company, The Bacardi Archive continues every day to build the amazing 150-year legacy of its founding, determination, innovation, growth and iconic brands. To learn more about Bacardi heritage including why a signature graces every bottle of BACARDI, visit www.BacardiLimited.com/150.
JAMBA JUICE OFFERS NUTRITIOUS AND DELICIOUS FROZEN YOGURT TO BEAT THE SUMMER HEAT
CUSTOM MIXED WHIRL’NS FROZEN YOGURT — NOW IN A NEW FLAVOR, WILDLY WATERMELON — OFFERS A BETTER-FOR-YOU SNACK OPTION THIS SUMMER
Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, provides better-for-you options to summer snacking with its line of Whirl’ns™ Frozen Yogurt. Custom mixed-to-order with real whole fruit and premium ingredients, Jamba® creates Whirl’ns Frozen Yogurt by mixing to order live and active probiotic culture-rich frozen yogurt and fruit, with a choice of premium toppings, making for a delicious, better-for-you summer snack. Simple, pure goodness. Whirl’ns Frozen Yogurt is available in California at participating Jamba Juice stores.
Jamba‘s Whirl’ns Frozen Yogurt provide a good source of calcium and fiber and come in ten flavors, including the popular new addition, Wildly Watermelon™ which is available for a limited time only this summer.
“Our customers want a nutritious treat or snack that they can feel less guilty about enjoying, and our premium frozen yogurt delivers that perfect option,” says Julie S. Washington, Senior Vice President and Chief Brand Officer, Jamba Juice Company. “We are thrilled to be in the business of offering a variety of better-for-you solutions to fuel our fans’ active summer and support their efforts to eat healthier and Live Fruitfully™.”
Customers can choose from ten delicious flavors, including Blueberry Pomegranate Peaks™, Swirly Strawberry Vanilla™, Magnificent Mango Pineapple™, Awesome Apple Cinnamon, Jazzy Java Chocolate™, Minty Chocolate Chip, Plain Nonfat Tart, Plain Lowfat Vanilla, Plain Lowfat Chocolate, and Wildly Watermelon™ (available only for a limited time this summer)
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 3, 2012, there were 769 Jamba Juice store locations globally. Jamba is a proud sponsor of Team Up for a Healthy America™ in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice’s locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848). Please visithttp://www.JambaJuice.com. Like them on Facebook at www.Facebook.com/JambaJuice or follow them on Twitter at @JambaJuice.
Web Site: http://www.jambajuice.com
T.G.I. FRIDAY’S® SHAKES UP FRESH NEW SUMMER COCKTAILS
From the bar that is credited with inventing the now-classic Long Island Iced Teacome four new refreshing cocktails that will
surely become legends of their own. T.G.I. Friday‘s is mixing it up again and inviting guests to beat the heat this summer with new beverage menu additions featuring fresh ingredients and fun flavor combinations. Guests at Friday’s can sip and savor the flavors of the season with the crisp Fresh Watermelon Mojito, can recharge with the sweet heat of “The Tiki Torch” – a pineapple chipotle margarita, can kick back and cool down with the Strawberry Rum Smash, or can enjoy the latest innovative version of Friday’s famous classic, Fresh Blackberry Long Island Iced Tea.
These latest concoctions reflect T.G.I. Friday’srich heritage, which is rooted in the bar and dedicated to offering guests a variety of
options for any occasion. From its beginning as a bar and grill in 1965 in Manhattan, T.G.I. Friday’s has grown to an international destination where people come to get that Friday feeling every day of the week.
“This summer, we’re daring to shake things up a bit with four cool new drinks made with fresh seasonal ingredients, like watermelon, pineapple and strawberry, and incorporating exciting flavors like the heat of chipotle and the sweet of agave nectar,” says Matt Durbin, Vice President of Beverage and Bar for Carlson Restaurants’ T.G.I. Friday’s. “Mixed and muddled to perfection by the best bartenders in the business, these refreshing libations give guests four more great reasons to come in, cool off and celebrate like it’s Friday – all summer long.”
More about the new drinks:
The Tiki Torch: Embrace the sweet heat of chipotle pineapple in this cocktail featuring Avion Silver Tequila, triple sec, lime juice, fresh pineapple, fresh lime and a sweet & spicy salt rim.
Fresh Watermelon Mojito: This remixed mojito blends Bacardi Rum, lime juice, fresh watermelon, agave, fresh mint and fresh-squeezed lime.
Strawberry Rum Smash: Hand-crafted Premium Atlantico Platino Rum, the brand co-owned by Enrique Iglesias, highlights this ultimate refreshment, featuring lemon juice, agave, fresh strawberries, fresh mint and fresh-squeezed lemons.
Blackberry Long Island Tea: Celebrate National Iced Tea Month with this twisted classic featuring Smirnoff Vodka, Bacardi Rum, Bombay Gin, Chambord, triple sec and fresh house-made sour mix now blended with blackberries and Sprite®.
Now with the T.G.I. Friday’s Mobile App for iPhone and Android, guests have the ability to start a tab, keep track of it and pay directly from their phones when ready to call it a night. In addition to the quick pay and location finder functions, the app allows guests to extend the social life of the bar to their online networks where they can share updates from happy hour, check out special drinks and menu promotions and learn about the latest happenings at their local Friday’s restaurant. Smartphone users can download the free app at the Apple App Store or the Android App Market. Pay at the table functionality is available at more than 300 participating Friday’s restaurants.
For more news and updates from T.G.I. Friday’s, consumers can follow the brand on Facebook (http://www.facebook.com/TGIFridays), Twitter @TGIFridays and YouTube (http://www.youtube.com/user/tgifridays).
TV HOST MELISSA D’ARABIAN AND DOCTOR WILLIAM CASTELLI LAUNCH GET REAL ABOUT SEAFOOD CAMPAIGN TO EDUCATE ABOUT SCIENTIFICALLY-BACKED HEALTH BENEFITS OF EATING SEAFOOD
CAMPAIGN PROVIDES TOOLS TO HELP AMERICANS TALK WITH THEIR DOCTORS AND INCREASE SEAFOOD CONSUMPTION
Melissa d’Arabian – celebrity chef, TV host and busy mother of four – and Dr. William Castelli – renowned cardiovascular specialist and former Director of the Framingham Heart study – announced the launch of Get Real About Seafood, an educational campaign to raise awareness about the heart and brain health benefits of seafood and provide resources to help people eat a seafood-rich diet. On average, Americans eat about half the recommended 2 to 3 seafood servings each week due to a lack of understanding about health benefits and lack of confidence in selecting or preparing seafood.
“Get Real About Seafoodis an important initiative because it gives people tips on how to eat seafood more regularly to get
significant health benefits,” said Melissa d’Arabian. “Preparing seafood is easier than people might think. Convenient seafood options, such as canned or pouch tuna, are great sources of lean protein that people can use to make easy, delicious and filling meals.”
The most recent seafood recommendations are outlined in the 2010 Dietary Guidelines for Americans (DGA), released by the United States Department of Agriculture (USDA), and are based on extensive scientific evidence. The DGA recommend everyone – including pregnant and breastfeeding women – eat 2 to 3 seafood meals (8-12 ounces) per week for the heart and brain health benefits. Studies have shown eating the recommended weekly amount of seafood can reduce the risk of fatal heart attack by 30 to 40 percent. Heart disease is the number one cause of death in men and women in the U.S. Additionally, a report by the World Health Organization (WHO) found that mothers who don’t eat enough seafood during pregnancy put their babies at increased risks for suboptimal brain development.
“In terms of eating a healthy diet rich in seafood, as Americans, we’re way behind most countries. In fact, the North American diet has the second-lowest percentage of fish in the world. If we provide people the health facts about seafood and resources to answer questions, we could improve our overall health as a nation,” said Dr. William Castelli. “If people talked to their doctors about eating more seafood, we could prevent most of the heart attacks in this country and improve overall brain health.”
For more than 60 years, the National Fisheries Institute (NFI) and its members have provided American families with the variety of sustainable seafood essential to a healthy diet. NFI is a non-profit organization comprised of a diverse membership of companies, and is dedicated to the education about seafood safety, sustainability and nutrition. For more information visit www.AboutSeafood.com.
Taking Action to Eat More Seafood: A recent survey of family practice physicians revealed that the majority of physicians (85 percent) agree that eating seafood provides significant health benefits. Yet, most (61 percent) recommend incorrect amounts– based on the recommendations in the DGA – to their patients or do not provide a recommendation on seafood consumption. Those who do not speak with their patients about eating seafood cited conflicting information as a top concern (44 percent). To help facilitate a discussion between patients and their doctors, people can download a discussion guide at www.GetRealAboutSeafood.com. The discussion guide offers self-assessment tools and key questions for Americans to ask their doctors to help them eat a diet rich in seafood. Additionally, the website offers tools and tips to help people start eating more seafood. They can learn easy ways to prepare seafood using ingredients they already have in their pantries, such as canned or pouch tuna, and browse healthy and delicious seafood recipes.
www.GetRealAboutSeafood.com also provides valuable resources for healthcare professionals, including summaries of scientific studies about the health benefits of seafood and recent authoritative recommendations to aid in conversations with their patients.
ZOES KITCHEN INTRODUCES NEW MEDITERRANEAN-INSPIRED MENU ITEMS
NEW WHOLESOME MEAL OPTIONS INCLUDE SAVORY STEAK KABOBS AND REFRESHING ORZO “TABOULI” SALAD
Zoes Kitchen, a popular, Mediterranean-inspired, fast-casual restaurant featuring fresh, savory dishes, announced they have introduced Steak Kabobs and Orzo “Tabouli” Salad to its menu in almost all locations. Zoes‘ Steak Kabobs will complete the restaurant’s abundant kabob selection which already includes chicken, shrimp, salmon and vegetable options.
Zoes means “life” in Greek and that is the inspiration for the restaurant’s approach to preparing its top quality food made-from-scratch daily. Fresh is the focus, and unlike most restaurant kitchens, there are no fryers or microwaves at Zoes. The menu includes numerous options that work well when observing the Mediterranean lifestyle, which highlights a diet rich in fruits, vegetables, whole grains, nuts, beans and seeds. These options are perfect for the busy person on-the-go who wants to eat well with a little help from a friendly, neighborhood kitchen. A recent study published in The New England Journal of Medicine showed that a restricted-calorie, Mediterranean diet can be even more effective for weight loss than a low-fat diet, while also offering additional health benefits.
The Steak Kabobs feature house cut steak marinated and basted with Zoes’ traditional Mediterranean “mostarda,” a signature blend
of balsamic vinegar and caramelized onions. The Steak Kabobs are served on a bed of Potato Salad with a side of Roasted Fresh Vegetables. Zoes puts its own spin on Tabouli Salad by using Orzo pasta in lieu of traditional tabouli and adding fresh spinach and greens, hand-crumbled feta cheese and a lemon vinaigrette dressing prepared with hand-squeezed lemons. Shrimp, veggie, steak or chicken kabobs can be added to the salad to round out the meal.
Zoes Kitchen, a modern, fast-casual restaurant concept founded in Birmingham, Alabama in 1995, has 61 retail locations spanning across the U.S. in 12 states. Zoes‘ menu features Mediterranean-inspired comfort food with made-from-scratch recipes using fresh ingredients. Zoes is a wholesome place to eat for families and people with active lifestyles. The company is built upon a philosophy of balanced and healthy living including spending time with family and friends over simple, tasty and freshly prepared food.
“These new menu items provide our guests with even more Mediterranean-inspired meal options,” said Kevin Miles, president and chief operating officer for Zoes Kitchen. “The Steak Kabobs appeal to both men and women, and with the potato and vegetable combination, it is a wholesome entree our guests crave. The Orzo ‘Tabouli’ Salad embodies the essence of a Mediterranean meal with pasta, fresh vegetables, topped with an olive oil and lemon vinaigrette.”
Learn more at www.zoeskitchen.com or at www.facebook.com/ZoesKitchen.
Web Site: http://www.zoeskitchen.com
BUFFETS, INC. SHOWS LOVE FOR COUNTRY WITH MUSIC GREATS MONTGOMERY GENTRY’S ALBUM “REBELS ON THE RUN”
AVAILABLE AT ALL LOCATIONS JULY 5
PROFITS TO BENEFIT THE ARMED SERVICES YMCA® OPERATION OUTDOORS FOR CHILDREN OF MILITARY PERSONNEL
Buffets, Inc. is turning up the heat this summer with country music sensations Montgomery Gentry. The duo’s newest CD, Rebels On The Run, will be available at all Buffets locations – Ryan’s®, Country Buffet®, HomeTown® Buffet, Old Country Buffet®, Fire Mountain® and Granny’s Buffet(SM) – starting July 5 for a special price of $8.99, while supplies last. Buffets will donate profits from the sale of the CDs to Armed Services YMCA® (ASYMCA) for Operation Outdoors, a camp program that assists the children of military personnel during deployment. For more information about the Buffets brands, visit any of their websites: www.hometownbuffet.com, www.oldcountrybuffet.com,www.countrybuffet.com, www.ryans.com, www.grannysbuffet.com and www.firemountainbuffet.com.
The ASYMCA Operation Outdoors Camp Program provides an opportunity for military children to take a break from everyday worries. The unique atmosphere of the camp provides an opportunity for military kids to meet and have fun with each other and build a support network of friends going through the same experiences. Children are also able to take advantage of outdoor activities that will help foster leadership and teamwork skills, as well as boost their self-esteem. In addition to the camps for children, the ASYMCA sponsors camps that reunite families with loved ones returning from war. Service members are able to take mini getaways to the outdoors and spend quality time with their entire family, catching up and reconnecting. ASYMCA launched the camp program in the summer of 2007 for children of junior enlisted military personnel and their families.
“Our brands are all about providing places for families to connect over a great meal. That’s why we are so proud to align with the ASYMCA to help further its mission of helping military families reconnect after a period of service to our country,” said Jason Abelkop, Chief Marketing Officer of Buffets, Inc. ”Through our donation and involvement, we hope to improve the experience of the military families in our communities.”
Montgomery Gentry has been on a steady journey on their road to gold and platinum albums, CMA and ACM awards, and Grammy nomination. They have released more than 20 charted singles, with anthems like “My Town” and “Hell Yeah” becoming indelible parts of the honky-tonk landscape. They have hit the top of the singles charts five times, with “If You Ever Stop Loving Me,” “Something To Be Proud Of,” “Lucky Man,” “Back When I Knew It All” and “Roll With Me.” Known for their hard-core country anthems, Montgomery Gentry have released their latest single, “So Called Life,” from their seventh studio album, Rebels On The Run. Written by Sean Patrick McGraw and Bruce Wallace, Billboard Magazine recently reviewed the new single calling it a “fiery anthem.” “So Called Life” is the follow-up single to Montgomery Gentry’s Top 10 radio smash “Where I Come From.” For more information on Montgomery Gentry, visit www.montgomerygentry.com.
The well-known country duo echoed Abelkop’s thoughts. ”We have a history of appreciation for and support of the military, and are proud to be a part of an initiative that allows our music to help such a great cause,” said Troy Gentry.
Buffets, Inc., one of the nation’s largest steak-buffet restaurant companies, currently operates more than 350 restaurants in 36 states. Aside from its Tahoe Joe’s® Famous Steakhouse restaurants, the company’s restaurants are principally operated under the Old Country Buffet®, HomeTown® Buffet and Ryan’s® brands. Buffets employs more than 20,000 associates and serves approximately 113 million guests annually.
Web Site: http://www.hometownbuffet.com
SUGAR-FREE SODA ALTERNATIVE, CASCADE ICE, WELCOMES THE SUMMER SEASON WITH NEW STORE AVAILABILITY AND FUN RECIPES
SPARKLING WATERS A FAVORITE AMONG FAMILIES AS A HEALTHIER ALTERNATIVE TO SODA
Unique Beverage Company, LLC is thrilled to announce the expansion of its most popular beverage line, Cascade Ice Zero-Calorie Water, to 46 states nationwide. Cascade Ice Zero-Calorie Waters are now available in Albertson’s, Safeway, QFC, A&P, Raley’s, Cashwise and Winco store chains, among many others. The beverages are also slated to be available in Market Basket and Winn Dixie stores in the coming months. Unique Beverage Company, LLC is a beverage company headquartered in Everett, Washington, creating and distributing a variety of refreshing drinks in grocery chains and convenience stores throughout the United States.
Cascade Ice Zero-Calorie Water eliminates unnecessary and unhealthy “extras” found in other flavored waters like sodium, caffeine, gluten and sugar. Compared to many popular soda brands which can contain upwards of 38 grams of sugar, Cascade Ice beverages are sugar-free and full of flavor. Cascade Ice has 21 delicious and unique flavors including Orange Mango, Pomegranate Berry, Coconut and Strawberry Lemonade. The sparkling waters have a delightful “fizz” combined with natural fruit juices. Cascade Ice also has a line of skinny cocktail mixers in 6 classic flavors including Margarita, Cosmopolitan and Apple Tini.
Known as the go-to beverage for those who want to look and feel their best, Cascade Ice is the perfect pairing for this season’s pool parties and outdoor get-togethers. Cascade Ice recommends a few festive drink recipes that’ll keep families refreshed over the summer season:
Pink Grapefruit Punch: “Punch” up your party with this tasty beverage! Pour two parts Cascade Ice Zero-Calorie Pink Grapefruit into a punch bowl. Add in one part pineapple juice and stir. For an adult beverage, simply pour in your favorite spirit! Garnish with fresh pineapple slices.
Skinny Margarita: Start with two parts Cascade Ice Skinny Margarita Mixer. Add your choice of tequila with the juice of two lime wedges. Stir and pour into a margarita glass over ice.
Wild Berry Bomb: For this fun concoction, start with two parts Cascade Ice Zero-Calorie Wild Berry Sparkling Water. Add a splash of club soda and a handful of blueberries and strawberries. Muddle the fruit just a bit to release the flavor and serve over ice.
Coconut Spritzer: Take two parts Cascade Ice Zero-Calorie Coconut Sparkling Water. Add in one part rum and one part pineapple juice. Stir well and serve over ice in a cold glass.
Visit www.CascadeIceWater.com to view the entire flavor lineup and find a complete list of state availability. Opportunities to win free Cascade Ice Zero-Calorie Water samples are available on Facebook (facebook.com/CascadeIceWaters) and Twitter (@CascadeIceWater). For more information about Cascade Ice, visitwww.cascadeicewater.com.
Web Site: http://www.CascadeIceWater.com
CORE POWER HIGH-PROTEIN MILK SHAKE BREAKS ON TO THE SCENE TO PROVIDE THE ULTIMATE IN WORKOUT RECOVERY
INNOVATIVE NEW PROTEIN DRINK TO BE DISTRIBUTED BY COCA-COLA REFRESHMENTS IN SELECT MARKETS
Whether you have just wrapped up a high intensity kick boxing workout, a long run, a bike ride or just a relaxing walk after a full day, nothing supports rapid recovery better or more deliciously than the smooth, clean taste of all new Core Power www.corepower.com. This great tasting high protein milk shake starts with fresh, natural, top quality real milk and honey and is never made from powdered protein that leaves a chalky aftertaste. Core Power’s unique ratio of 20 percent whey and 80 percent casein is the same ratio that is naturally found in milk. Core Power is produced and marketed by Fair Oaks Farms Brands, which is owned by an independent group of 87 American family farmers dedicated to producing the highest quality health & wellness products in a way that is responsible to the health of people, our environment and the planet.
“Our unique cold filtration process which allows us to increase the amounts of protein and calcium is a true innovation in the dairy category,” said Steve Jones, CEO at Fair Oaks Farms Brands. “Core Power replenishes strength and builds lean muscle after a workout. It’s a perfect recovery drink for everyone from the elite athlete to those just trying to keep fit.”
Core Power will be available in 26g and 20g protein versions and comes in 11.5 ounce recyclable plastic bottles. It is aseptically packaged so can be distributed in a shelf stable environment until chilled before consumption. Its great taste profiles are enhanced through the addition of natural sweeteners and high quality flavors. It is available in the following flavors: 26g Honey – Crisp, clean & refreshing, honey’s natural energy comes from both fructose and glucose, 26g & 20g Chocolate – Enjoy the intense, comforting and flavorful characteristics of chocolate milk, Vanilla 26g – Satisfyingly delicious, reminiscent of the rich goodness of vanilla ice cream, and Strawberry Banana 20g – Vibrant strawberry and fresh, smooth banana, sweetened with just a touch of honey. All five drinks are lactose- and gluten-free. Simple and natural on the inside, Core Power flavors also feature a fresh, modern look on its packaging, adding energizing refinement to any occasion.
Originally marketed as Athletes HoneyMilk in Colorado and Texas, the new Core Power line of products will be delivered initially in select markets via Coca-Cola Refreshments’ world class distribution system.
“At Coca-Cola we believe in providing a wide range of options that help empower consumers to make the beverage choice that best suits their lifestyle, occasion and need,” said Julie Francis, Chief Commercial Officer, Coca-Cola Refreshments. “Lending our distribution and marketing expertise to help deliver new Core Power to consumers is another way to provide customers and consumers with additional beverage choices.”
“This new brand is part of an exciting category for consumers and retailers that is still in the early stage of its growth potential,” said Deryck van Rensburg, President of Coca-Cola North America Venturing and Emerging Brands (VEB) who views this as another great example of how the Coca-Cola system participates in the development of the next generation of beverage brands.
Core Power is the first of many planned nutritional beverages from the farmers of Fair Oaks Farms Brands, Inc. It was launched in a Texas test market in 2009 as Athletes HoneyMilk and after creating significant consumer interest, Fair Oaks Farms Brands made plans to take the product national. More information can be found at www.corepower.com. Fair Oaks Farms Brands is a health and wellness company that produces and markets premium, quality nutrition products that start with the best milk from among the most sustainable farms in America. The company is owned by a cooperative of 87 family-owned dairies in West Texas, New Mexico and the Midwest. The company’s flagship farm is in Fair Oaks, Indiana, and is recognized as an innovator in the dairy industry and leader in sustainable agriculture. This farm is open to the public and can be seen at www.fofarms.com.
WHOLLY GUACAMOLE® BRAND TEAMS UP WITH SONIC® DRIVE-IN® TO INTRODUCE THE WHOLLY GUACAMOLE® DOG
July is National Hot Dog Month, and the Wholly Guacamole® brand is joining forces with SONIC Drive-In to introduce the Wholly Guacamole® Dog.
“Avocado products are increasingly in high demand, and we’re excited to be offering our customers guacamole as a menu choice,” said James O’Reilly, SONIC Chief Marketing Officer. “Wholly Guacamole® products are well known for their quality of ingredients and taste. We feel they are a great partner for our brand and for our customers.”
Wholly Guacamole® brand is a brand of Texas-based Fresherized Foods, a global leader in food safety, quality and flavor innovation. The High-Pressure Processing (HPP) process (or Fresherization™) ensures that the all-natural ingredients safely packed into each bag retain their authentic “made from scratch” flavor. Wholly Guacamole® products can be found nationally in grocery store produce sections. According to Nielsen Ratings, they have been the No. 1 selling guacamole for nine consecutive years. The product is all natural, contains no preservatives or additives, and is kosher certified and gluten free.
The promotion officially kicks off June 25 and will run through Aug. 12. The limited time offer will be supported by an integrated mix of web and social media, in-store Wholly Guacamole® product packaging (which includes a free small SONIC Tots offer), free standing inserts in newspapers and SONIC‘s iconic “Two Guys” national television media.
“We are excited about the opportunity to offer Wholly Guacamole® products outside the grocery store. Partnering with SONIC allows consumers to try our product in a new way,” said Tracey Altman, Vice President of Marketing for Fresherized Foods, the home of Wholly Guacamole® products. “Allowing consumers to try our guacamole in restaurants and having them bring home that idea is a win-win for all of us.”
For more information on America’s No. 1 selling guacamole, visit eatwholly.com. Find Wholly Guacamole on Facebook here: facebook.com/whollyguacamole and on Twitter @eatWholly
Web Site: http://www.eatwholly.com