COMPANY WILL HAVE A HUGE PRESENCE THROUGHOUT THE SPRING 2013 NEW YORK FASHION WEEK SHOWS, SPONSORING DESIGNERS ACROSS THE SPECTRUM, AT LINCOLN CENTER AND MILK STUDIOS
The award-winning MOROCCANOIL brand of luxury professional hair care products is expanding its NEW YORK FASHION
WEEK presence this season as the first exclusive hair care sponsor of MADE FASHION WEEK, the epicenter of downtown fashion. MADE FASHION WEEK at MILK STUDIOS will run from Thursday, September 6 – Wednesday, September 12, 2012.
MOROCCANOIL will support MADE FASHION WEEK, which offers over 36 talented emerging designers an opportunity to showcase their collections to media and buyers around the globe. MOROCCANOIL hair stylists and teams will also design the hair looks at the MOROCCANOIL BACKSTAGE HAIR STUDIO at MADE FASHION WEEK for select runway shows and presentations. Additionally, MOROCCANOIL will be the exclusive hair care sponsor of one of New York Fashion Week’s most anticipated parties of the season, the Alexander Wang after-party.
MOROCCANOIL offers innovative, easy-to-use, performance-driven formulas that dramatically transform all hair types resulting in beautiful, healthy, natural-looking hair. As the pioneer of an all-new oil treatment hair care category, the brand has quickly become a runaway hit among fashion and beauty insiders and has generated a cult following among top stylists and their A-list celebrity clients. Launched six years ago, MOROCCANOIL products are now available in 40 countries around the globe. Famed for their weightless, residue-free quality, Moroccanoil‘s extensive line of luxury hair care products addresses the needs of all hair types and features a proprietary advanced blend of the finest ingredients to deliver optimal performance and dramatic results. www.Moroccanoil.com
“As a beauty industry pioneer and creator of an all-new oil treatment hair care category, Moroccanoil is proud to celebrate the entrepreneurial spirit, unique artistic vision and highly skilled craftsmanship of some of the world’s most influential emerging designers of our generation,” said MOROCCANOIL CO-FOUNDER, MADE FASHION WEEK with regard to the first ever collaboration between MADE Fashion Week and Moroccanoil.
MADE was born from the successful Fashion Week collaboration that started in 2009. Now in its seventh season, MADE FASHION WEEK continues to showcase outstanding design talent and harness the energy of the global creative communities. The impressive list of events includes over 40 fashion shows and presentations, events, concerts, plus an unrivaled digital presence at MilkMade.com. MADE is a year-round, dynamic platform, which connects emerging talent in fashion, music, art and pop-culture with visionary brand partners. MADE’s vibrant atmosphere encourages creativity, fosters growth and challenges conversation. MADE’s innovators are a powerful voice in the international creative community and leaders in their respective industries.
MADE CO-FOUNDER, EXECUTIVE DIRECTOR and CURATOR, JENNE LOMBARDO is equally delighted about the collaboration. “I am excited to announce our first hair care sponsor, Moroccanoil. We are thrilled to be embarking on a long term partnership with them and look forward to many successful seasons.”
ANTONIO CORRAL CALERO, MOROCCANOIL ARTISTIC DIRECTOR, will head the MADE FASHION WEEK hair teams along with ROBERT HAM, MOROCCANOIL DIRECTOR OF EDUCATION, and MOROCCANOIL EDUCATOR KEVIN HUGHES. ANTONIO CORRAL CALERO will design the runway hair looks and lead the stylist teams for top designers, including ALEXANDRE HERCHCOVITCH, one of Brazil’s most influential fashion designers, PUBLIC SCHOOL, NOMIA, MANDY COON, CUSHNIE ET OCHS, PRISM as well as editorial and celebrity favorite, THE BLONDS.
MOROCCANOIL will also offer styling and product support to shows including KATIE GALLAGHER, OSTWALD HELGASON, JONATHAN SIMKHAI, ECKHAUS LATTA, DEAN QUINN, CALLA, LUCIO CASTRO, ROCHAMBEAU. Among CFDA / Vogue Fashion Fund award winners, nominees and finalists styled by MOROCCANOIL are ASSEMBLY NEW YORK, PATRIK ERVELL, PUBLIC SCHOOL, ANTONIO AZZUOLO and CARLOS CAMPOS.
In addition to the MADE Fashion Week sponsorship, MOROCCANOIL is sponsoring CAROLINA HERRERA (hair design by ORLANDO PITA), BADGLEY MISCHKA (hair design by PETER GREY), CATHERINE MALANDRINO (hair design by ANTONIO CORRAL CALERO) and THE GEN ART FRESH FACES IN FASHION SPRING 2013 FASHION SHOW (hair design by ANTONIO CORRAL CALERO).
MOROCCANOIL products have also been the brand of choice trusted to create runway looks for internationally renowned designers, such as PRABAL GURUNG, VERA WANG, MAX AZRIA, HERVE LEGER, ANGEL SANCHEZ, ELIE TAHARI, NANETTE LEPORE, DEREK LAMAND ERIN FETHERSTON, as well as PAUL SMITH in London, and JUST CAVALLI and ERMANNO SCERVINO in Milan.
Further adding to the excitement this coming Fashion Week season, the company will also formally launch its official Facebook page and live Twitter feed. In addition to providing a sneak-peek backstage to view the hottest hair trends from New York, Milan, Paris and London Fashion Weeks, the MOROCCANOIL TWITTER (www.twitter.com/moroccanoil) and FACEBOOK (www.facebook.com/moroccanoil) feeds will feature new product and brand alerts, extensive “insider” media coverage, helpful “how to” videos, and other exclusive content.
Additionally, Moroccanoil backstage hair content will be available at MILKMADE.com, MADE Fashion Week‘s online beauty site, which will offer news and images of the newest hair looks, and will also feature Moroccanoil on their Facebook page and Twitter feeds.