Alex S Yu Vancouver Fashion Week FW2018


Alex S. Yu is the talk of the city as he presents his captivating new collection at Vancouver Fashion Week F/W 2018 Season (VFW). The featured brand uses a variety of rich textiles, prints, knits and textures while maintaining the effortless sporty feminine vibe that is very much the ALEX S. YU trademark. The Autumn Winter 2018 collection – The Crimson Demur – saw the creation of ALEX S. YU’s version of a modern-day princess. Classic ALEX S. YU details such as ruffles, asymmetry and oversized silhouettes are also prominent throughout the collection to maintain the brand’s vibrant image.

Vancouver Fashion Week is the fastest growing fashion week in the world and the only industry event that actively seeks out to showcase international award winning designers from over 25 global fashion capitals. Since its inception 17 years ago, VFW has operated with a firm belief in being a well-grounded local initiative with global instincts and intuition.

“Mixing emerging and established designers from across the world has been our recipe for success for over 17 years. Vancouver Fashion Week is fortunate to be working with remarkable talent and growing alongside maturing designers. We are grateful that we as an organization can, and have acted as a stepping stone in their careers.” says Jamal Abdourahman, producer and founder of Vancouver Fashion Week.

The AW2018 collection is titled The Crimson Demur. This is ALEX S. YU’s eight collection. The collection features both womenswear and menswear as well as introducing some unisex pieces after the success of the previous collection. This season, ALEX S. YU dove into various Grimm’s fairy tales and was very fascinated by the tales as old as time. The gruesome and violent details in the stories were very different from the ones ALEX S. YU had been accustomed to as a child. The contrast of the two vastly different versions of the same story was used to create the collection, while introducing some more regal silhouettes and design details into the collection.



ALEX S. YU is made with dream and love.

I create garments that explore the fine line between reality and fantasy.

ALEX S. YU’s aesthetics rollick the happy emotions of childhood, nostalgia and wanderlust; and ponder the very definition of femininity in a modern, quirky way through garments. The ALEX S. YU woman loves to have fun, and isn’t afraid of trying new things. She loves colour, prints, quirky shapes, textures, and most importantly, values comfort. The ALEX S. YU woman is eccentric, lively, nonchalant and views life through a pair of rose tinted glasses. ALEX S. YU creates a line of contemporary luxury street wear that is ready-to-wear with a twist of avant garde experimental attitude. He plays with proportions, colour blockings and unusual silhouettes while mixing and using different colours and fabric weights in one garment. 


Vancouver Fashion Week is entering its 18th year and 31st season. Focusing on creating a diverse and eclectic showcase of talented local and international designers, VFW propels featured designers and esteemed brands to the forefront of fashion media and to industry buyers. This runway event is one of the fastest growing fashion weeks in the world, and since 2001, Vancouver Fashion Week has acted as a stepping-stone for emerging designers to launch their creations into the fashion industry in hopes of one day appearing on the stages of London, Paris, Milan, and New York.

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