Multi-platinum recording artist JASON DERULO & Designer ANTONIO BROWN partner with Bloomingdale’s to rollout their Luxury Menswear Line, LVL XIII
GQ to Host Unveiling Event of Distinctive Collection at Bloomingdale’s with exclusive appearance by Jason Derulo and Antonio Brown in NY on Sept. 14
Derulo and Brown also scheduled to make additional Bloomingdale’s appearances in October:
Century City City (L.A.)– 10/8
Aventura (Miami) – 10/18
Lenox Mall (Atlanta) – 10/25
(September 5, 2017 – New York, NY)
Multi-platinum recording artist Jason Derulo and designer/creative director Antonio Brown, have confirmed they have partnered with Bloomingdale’s to rollout their luxury urban menswear line, LVL XIII (pronounced Level Thirteen), in select stores this Fall with an exclusive in-store event presented by GQ on September 14th at the flagship 59th St./Lexington Ave. location to unveil the collection from 6-8 PM.
Derulo and Brown will make an apperance at the NY event as well as future events in select stores in Century City, CA (10/8), Lenox Mall in Atlanta (10/12) and Aventura/Miami (10/18).
Taking his love of fashion to the next level, Derulo, along with his manager Frank Harris, partnered with Brown’s streetwear-meets-luxury LVL XIII brand as a co-designer and investor.
Singular designs in the LVL XIII Fall/Winter collection at Bloomingdale’s include the standout ombré clear-to-black raincoat (starting at $400), which Derulo wore in the video for his hit song “Swalla.”
Other items in the initial collection exclusively at Bloomingdale’s 59th Street, Aventura in Miami, Beverly Center and Century City in Los Angeles and Lenox Square in Atlanta as well as at Bloomingdales.com will also feature: a chevron striped baseball jacket ($295) as well as color block styles such as a slim jogger pant ($250) and a Neoprene sweatshirt ($275), to name a few.
“We are excited about our new partnership with Bloomingdale’s and are ready for the world to see this unique collection in stores across the country. I look forward to seeing my fans and fashion lovers who are looking to express themselves beyond the typical,” says Derulo.
Antonio Brown, the Atlanta-based independent designer who created LVL XIII as an alternative to the luxury labels that are found everywhere around the world, says “The consumer is becoming more consciously aware of what they are buying.
They are used to seeing sponsored ads on Instagram; they know when they are being sold to, so that is even more reason we should be building this brand in an organic way like way Jason did in music video, because he just spoke to who our customer is.
And, we are certain the Bloomingdale’s customer is precisely the LVL XIII loyalist.”
The launch centers on apparel that Brown describes as a “transformative collection.”
In the LVL XIII world, design is sophisticated and organic: a bomber jacket that folds up into a backpack; a rain anorak in coated nylon with a removable hood and zip-up sleeves, and a see-through all-weather parka that transforms into a jacket.
“Through everything that I’ve been doing, it’s about building Jason Derulo the brand,” Derulo says.
“It’s not like I’m not going to be a singer, of course – that’s my passion. But this is just another one of my passions. I love creating this stuff.”
“Bloomingdale’s is excited about the exclusive launch of LVL XIII for Fall 2017. The collection caters to Bloomingdale’s fashion-conscience guy looking to create a unique look and will add a modern edge to our men’s assortment” says Kevin Harter, Bloomingdale’s VP, Fashion Direction for Men’s and Home.
LVL XIII, known for pushing boundaries while maintaining stylistic integrity with its futuristic looks and signature embelleshments, is handcrafted by artisans and designed for fashion forward elites.
The brand is dedicated to producing quality consumer products that pushes boudaries with the most cutting edge materials. Its refined look and natural build of singular designs include technical fabrics, knits and leathers all sourced in Italy.
However, it is vital to the LVL XIII brand whose customer is primarily today’s millennial, that its pieces are made in the U.S. Retail prices range from $150 for a color-blocked T-shirt to $900 for its leather convertible jacket-backpack.
Multi-platinum recording artist Jason Derulo is a multi-faceted, timeless entertainer. To date, he has achieved two RIAA platinum albums, Jason Derulo (2010) and Talk Dirty (2014), two gold albums Future History (2011) and Everything Is 4 (2015), and a gold EP Tattoos (2013) — totaling over 12.5 million albums sold globally.
A multiplatinum powerhouse with 94 million-plus single equivalent sales worldwide (5.5 billion streams and 58 million downloads), both his introductory breakout “Watcha Say” and “Talk Dirty” [feat. 2 Chainz] reached quadruple-platinum status, while “Want To Want Me” and “Ridin’ Solo” went triple-platinum, and “Trumpets,” “Wiggle” [feat. Snoop Dogg], and “In My Head” earned double-platinum certifications.
Platinum singles include “Marry Me,” “The Other Side,” and “It Girl,” while “Get Ugly” and “Don’t Wanna Go Home” went gold.
Cumulative streams continue to soar, exceeding 5.5 billion and YouTube views surpass 3 billion.
At radio, his music impacted a total audience of 20 billion-plus listeners with a staggering 3.5 million spins.
He landed four #1 songs on the Billboard Hot 100, six Top 5 songs, and 11 Top 10 songs.