Andreas Eberharter, aka AND_i, whose eye-patch has become far-famed by Lady Gaga‘s video “Paparazzi” with millions of views, recently chose jeans as his artistic, portable medium.
At the end of February 2017, the native Tyrolean, launched his first DENIM Collection for men under the sublabel AND_i + and that at a very attractive price level.
Andreas Eberharter‘s eccentric eye-patches, masks, jewelry designs and accessories, are internationally well known under the label AND_i.
They have become a must-have of the exalted fashion scene thanks to their high recognition value.
For example, his iconic eye-patches adorn numerous editorials, luxury campaigns and fashion covers, such as Vogue Italia
Not surprisingly, numerous world famous stars such as Beyoncé, Milla Jovovich, Kesha, Tarkan, Kiera Chaplin
and Lindsay Lohan
are amongst AND_i
‘s prominent fans.
AND_i “indiegogoes” DenimFor connoisseurs of the label, expanding the assortment through a fashion collection under the sublabel AND_i + is a long-awaited step.
Because finally there are matching jeans for the extravagant belts and jewelry.
The new “AND_i + Spring/Summer Mens Denim Collection
” is launched and marketed worldwide through the renowned crowdfunding website indiegogo.com
, where it boasts a highly attractive price.
For early bird fans, the jeans initially cost only € 59.-.
The unusual way of distribution is typical for the skilled goldsmith and sculptor, who would also like to reach his target group outside Austria.