Andreas Eberharter, aka AND_i, whose eye-patch has become far-famed by Lady Gaga‘s video “Paparazzi” with millions of views, recently chose jeans as his artistic, portable medium.
At the end of February 2017, the native Tyrolean, launched his first DENIMCollection for men under the sublabel AND_i + and that at a very attractive price level.
Andreas Eberharter‘s eccentric eye-patches, masks, jewelry designs and accessories, are internationally well known under the label AND_i.
They have become a must-have of the exalted fashion scene thanks to their high recognition value.
For example, his iconic eye-patches adorn numerous editorials, luxury campaigns and fashion covers, such as VogueItalia.
Not surprisingly, numerous world famous stars such as Beyoncé, Milla Jovovich, Kesha, Tarkan, Kiera Chaplin and Lindsay Lohan are amongst AND_i‘s prominent fans.
AND_i “indiegogoes” DenimFor connoisseurs of the label, expanding the assortment through a fashion collection under the sublabel AND_i+ is a long-awaited step.
Because finally there are matching jeans for the extravagant belts and jewelry.
The new “AND_i + Spring/Summer Mens Denim Collection” is launched and marketed worldwide through the renowned crowdfunding website indiegogo.com, where it boasts a highly attractive price.
For early bird fans, the jeans initially cost only € 59.-.
The unusual way of distribution is typical for the skilled goldsmith and sculptor, who would also like to reach his target group outside Austria.
Andreas Eberharter: “I am totally inspired by the world of jeans with my reduced designs and illustrations. In addition to the design requirements, the high-quality denim material, the workmanship and perfect fit, which is thanks to the 2.5% elastane content, were all-important to me. So I start with a men’s collection, which I could simply test on myself! “
Designer’s CutAndreas Eberharters relies on high-quality, fair production in Europe – a necessary step for the label owner to combine fashion with political correctness.
For the time being, there are two different cuts, classic straight leg/slim fit and skinny fit, with neutral washing and distinctive, lasered designs.
These are reduced campaign pictures and illustrations by Andreas Eberharter, owner and founder of AND_i.
Designer jeans under € 100,-
It ‘s worth it.
Not only because you can wear the new cult jewels before everybody else can: For “Early Bird Fashion Victims” there is a special offer, with which the desired jeans can be purchased – 50%.
Instead of € 130.- you can buy the designer jeans for only € 59.-.
ABOUTAndreas Eberharter originally trained as a goldsmith and sculptor before becoming a freelance artist.
After founding the label AND_i in 2001, he was awarded prizes such as the Vienna Fashion Award (“best accessories designer”/2010, “best designer branding”/2012) and the Mercur Innovation Award (“creativity”/2011).
He caught the attention of the international audience with his participation in the Thierry Mugler Men Show in 2009.
His eye-patch, which Lady Gaga wore in her video “Paparazzi“, immediately became a cult object.