Contemporary sportswear brand Berenik launched overseas this past July to 419 Broome Street in Soho, New York with the creation of its own combination boutique and talenthouse.
At Berenik Boutique and Talenthouse, simplistic, contemporary and chic athleisure apparel is found for people of all ages and genders.
Originally based in Zürich, Switzerland, Berenik’s creation was headed by designer Veronika Brusa.
Brusa takes her education from The School of Design at the GBS St. Gallen, in addition to her many artist residencies in cities such as Warsaw, and culminates her vast skills to apply her idea of “art-as-brand-brand-as-art” to Berenik.
Berenik took over the streets of Soho this past Men’s New York Fashion Week to celebrate their opening in the big apple.
Dancers pranced their way on Broome street, eventually making their way inside the talenthouse to demonstrate the fluidity of Berenik’s clothes.
Through the help of the wonderful dance performers, Berenik is en-route to branding itself as New York’s one-stop-shop for comfortable, chic and lively clothes!
In more recent news, Berenik presented their Spring Summer 2018 collection this past New York Fashion Week with much delight to its growing fan base in New York City.
Reptilian patterns were all the rage for designer Veronika Brusa, as her SS18 collection featured the print on an oversized clutch and an extremely comfortable, yet chic romper.
A functional free-flowing black mesh shirt, along with a black mesh legging showed in this collection; proving to be must-haves for any Manhattanite’s closet this upcoming spring season.
A hot rustic, orange deep V-neck body suit was the focal point of the collection as it added a younger feel to the versatile clothes.