Handbags: Handcrafted From Pixels
Whoa, did fashion just get faster?
SAN FRANCISCO, June 20
Who needs actual products when digital renderings look this good?
So says Betabrand, the online retailer that aims to make fashion even faster by selling digital representations of products.
According to founder Chris Lindland, this is possible because “software has advanced to the point where renderings are virtually indistinguishable from the real thing.”
Creating bags in this manner allows Betabrand to take consumers through a quick co-development process with designers to create products that the masses want.
“Consumers love connecting directly with designers. It’s a new experience that makes their voice a meaningful part of product development. And for this, they’re glad to wait a few months for their order to ship.”
All elements of the handbag renderings come directly from their supply chain.
Says Lindland “We work with Li & Fung, whose teams develop all the designs from a digitized library of components.”
Betabrand and Li & Fung will be experimenting with bags, shoes, and more this summer.
By welcoming consumers onto the desktops of designers, the two are able to reduce product development time by months and reduce waste significantly.
San Francisco-based Betabrand is a crowdfunding clothing company that releases new designs daily.
About Li & Fung Limited:
Li & Fung (SEHK: 494), the Hong Kong-headquartered multinational group, is the world’s leader in consumer goods design, development, sourcing and logistics.
It specializes in responsibly managing supply chains of high-volume, time-sensitive goods for leading retailers and brands worldwide, in more than 250 offices across 40 economies.