Bravado Unveils Tupac by VLONE
at Powamekka Café 3 Day Event
Bravado, Universal Music Groups industry-leading merchandise and brand management company, will officially launch the exclusive limited edition Tupac by VLONE collection this Friday 4/7 at the Powamekka Café, a three-day Tupac inspired original restaurant concept at Sweet Chick in New York City.
The 18-piece collection features Tupac inspired apparel designed by VLONE creative director ASAP Bari.
It consists of 18 styles ranging from hats, tees to bathrobes ($100-380).
Tupac by VLONE at The Powamekka Café will be located at 178 Ludlow St, New York 10002 from April 7 – 9.
VLONE, which rose to fame along with the A$AP Mob embodies the successful intersection of music, culture, and fashion that the hip-hop rooted collective has become most known for.
Founded in 2011 by creative director ASAP Bari, VLONE is a favorite of celebrities including Kanye West, Playboi Carti, Drake, The Weeknd and Virgil Abloh.
The brand has had great success as both a clothing line and a lifestyle with pop ups at Art Basel Miami and Hong Kong, SXSW, NBA All Star Weekend and NYFW.
The brand has collaborated with Off White, Colette, and Fragment and is most known for their recent collaborative Nike Air Force 1 shoe which debuted during ComplexCon.
“VLONE is just a lifestyle: live alone, die alone. People these days are just adapting to that lifestyle, whether you feel ostracized from society for whatever reason; your own internal reasons. A lot of people adapt to the lifestyle and manifest that lifestyle into a clothing line. It’s just how we life everyday amongst each other.”
Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.
Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 cities and provides services including sales, licensing, branding, marketing and e-commerce.
Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences.