Carton Outerwear and Dani Song Celebrate Collection Launch at LA Pop-Up
Los Angeles, CA – December 17, 2018 – Gender neutral apparel brand, Carton Outerwear
, celebrated the launch of its inaugural collection with an exciting kickoff event hosted by tastemaker Dani Song
on Friday, December 16th
in Los Angeles.
Sporting the brand’s newly-released Beepers & Cell collection, Dani was joined by Carton Outerwear founder and designer Frederick “Trey” Humphries in welcoming guests to the celebration.
The event also featured live DJ sets from Dime, Matt Dimona, and A La Mode, with hors d’oeuvres, beer, and wine passed throughout the night.
In addition to celebrating Carton Outerwear’s first collection launch, the evening also signified the kickoff of the brand’s weekend-long pop-up shop.
Guests were treated to an immersive shopping experience in the hazmat-themed space, which brought to life the inspiration behind the collection.
The pop-up shop’s offerings included styles from Carton Outerwear’s current line as well as a selection of never-before-seen styles and limited-edition branded accessories.
Carton Outerwear’s Melrose Avenue pop-up remained open through the weekend.
Photo Credit: Dolly Avenue
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