Curvy Couture Launches 1st Co-Branded Partnership with Soma to Expand Offerings of Confidence Boosting Plus Size Lingerie
Curvy Couture, the intimate apparel brand founded on building women’s confidence and embracing body positivity, has launched a co-branded partnership with Soma®, Chico’s FAS’ intimate apparel brand. Soma carries an assortment of other Curvy Couture styles, however this is the first co-branded partnership.
“We are excited about the launch of two exclusive styles with Curvy Couture, a brand that helps us offer meaningful solutions for women in all shapes and sizes. We felt that by launching these co-branded styles, we could serve women in an often-overlooked size range. These bras are as beautiful as they are comfortable and functional,” says Erin Landon, Senior Vice President of Merchandising, Soma.
The launch includes the Curvy Couture for Soma Lace and Lift Push Up Bra which features underwire, balconette cups with graduated push up pads and stay put adjustable straps. Known for including advanced technology in its designs, this style features a natural push up that lifts and shapes, in addition to Power Mesh Wings for breathability and back smoothing functionality. Paying attention to detail is a signature of Curvy Couture, noted with scalloped lace on the top of the cups. The collection is available in three stunning color combinations: black/soft tan, soft tan/light nude, vintage pink/light nude and in sizes 36D-42G.
The second style, Curvy Couture for Soma Glamour Unlined Bra, is perfect for those seeking fashion, comfort and support. Unlined underwire cups are seamed for strong support and made pretty with scalloped lace. This full coverage underwire features unlined four section cups that have lift and support from inside slings. The bras, available in sizes 36D-42G are offered in color combinations: black/soft tan, soft tan/light nude, and vintage pink/light nude.
“Women are searching for intimate apparel that has it all — beautiful designs and details, comfort and support, and exceptional fit. We believe that this new launch meets all of those needs in the dynamic setting that Soma is known for in-store and online. It’s exciting to be working with Soma, an exceptional retail partner,” says Dora Lau, president and founder of Curvy Couture.
Both styles will be available in Soma boutiques and at www.Soma.com.
ABOUT CURVY COUTURE
Curvy Couture uses the latest technologies and designs to create plus size lingerie that enhances a woman’s curves with sophisticated styling and thoughtful details. The brand’s mission is to help women feel confident and embrace their curves.www.CurvyCouture.com
The Soma® brand was founded in 2004 for the woman who refuses to compromise – who wants pretty and practical, soft and supportive. Soma offers bras, panties, sleep and loungewear with ingenious solutions that balance beauty and brains. The brand currently operates nearly 300 boutiques and outlets nationwide and is available online atwww.soma.com.