Daisy AW17 is inspired by cult horror movie women

For their new collection, designers Renee and Gibson Fox took inspiration from serial killer podcasts and vintage horror films

Inspired by true crime, vintage horror films, and the ‘damsel-in-distress’ figure, Daisy’s new collection is romantic yet eerie.

Designers Gibson and Renee Fox developed the range while listening to a series of podcasts and films depicting serial killers in rural towns, and from there became obsessed with mystery, suburbia and female vulnerability.

Lingerie details and a palette that reflects interiors from the 70s and 80s play a huge part in the aesthetics of the collection, as well as subtle references to metal/punk music, the afterlife, and fetishism.

We spoke to the pair about their horror addiction, this season’s Daisy girls and the sinister themes behind the collection.


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