ELEVATED STREETWEAR BRAND DEFYANT, SIGNS SALES AND MARKETING REPRESENTATION AGREEMENT
WITH BURGEONING INTERNATIONAL STREETWEAR AGENCY BLVCK CAVIAR
BLVCK CAVIAR and DEFYANT Enter U.S. Marketing and Sales Representation Agreement
New York, New York
November 29, 2017
DEFYANT, a Los Angeles based streetwear clothing brand and, BLVCK CAVIAR, a New York City based Sales and Marketing agency- an extension of BLVCK CAVIAR the online international specialty boutique-, have signed a national marketing and east coast regional sales representation agreement which is positioned to propel the Los Angeles based clothier forward.
DEFYANT, who recently released its widely successful “Ancient Porn” and “Kung Fu” capsule collections, is a fan favorite among celebrities including, but not limited to, Snoop Dogg, T-Pain, Jason Derulo, Justin Bieber, Sean “Diddy” Combs, Sevyn Streeter and Flo Rida.
The Ancient Porn collection highlights playful reinterpretations of erotic Ancient Greek oinochoe paintings on both T-Shirts and hoodies.
With the Kung Fu collection the brand reimagines traditional “camo” motifs by way of overlapping various martial arts poses on mesh-lined, water resistant nylon windbreakers, anoraks and jackets.
To support each collection the brand has released an assortment of T-Shirts, collared shirts, hoodies, pants, jackets and a robust array of outerwear.
“We are very excited to team up with BLVCK CAVIAR. While John and India bring a ton of knowledge, expertise and vision to DEFYANT, we are most impressed by their professionalism and high characterJoe Jihoon- DEFYANT Owner/Creative Director
Manufactured with the highest standards as it relates to both quality and fabrics, DEFYANT, established in 2006, produces a limited number of each item and retails from about $50 to $300 with sizes ranging from men’s small to xx-large.
The current collection is available online at BLVCKCAVIAR.com as well as Garmentory and Proud Angeles.
It is also sold in several specialty brick and mortar stores in Los Angeles -Brigade LA, Hue LA and JY Society-, and in New York at the coveted Dreams On Air boutique located in SOHO.
“We are elated to be working with DEFYANT at such a pivotal time in the brands tapestry. With the current state of streetwear being so linier it is refreshing to embrace a brand who marries color and creativity while connecting the dots from concept to functionality. It is clear that DEFYANT is a forerunner, and a brand worth betting on.”
John S. Thompson II- BLVCK CAVIAR CEO
While working with DEFYANT as it relates to merchandising, editing and marketing its forthcoming Fall/Winter 2018 collection BLVCK CAVIAR will simultaneously begin placing the brands Spring/Summer 2017 collection in select specialty boutiques within several east coast/southern cities including, but not limited to, New York City, Chicago, Miami, Atlanta and New Orleans; additionally BLVCK CAVIAR and DEFYANT are jointly finalizing details surrounding the streetwear giants NBAAll-Star Weekend 2018 event which will take place in Downtown Los Angeles in February.
DEFYANT is a streetwear brand from California.
Founded in 2006, the brand is headed by Joe Jihoon who has worked as a Television/film writer and producer for over 10 years in both New York and Los Angeles before transitioning into fashion.
The ethos of DEFYANT is to always challenge the status quo and go where others do not dare.
Being different is not only good at DEFYANT, it is also one step closer to being original.