FOR IMMEDIATE RELEASE
Photo Credit: Jose Perez
EMMA ROBERTS, PRIYANKA BOSE, MISSI PYLE & NEARLY 100 OTHER SUPPORTERS ATTENDED THE SOIREE AT A PRIVATE BEVERLY HILLS RESIDENCE ON FEBRUARY 23
Photo F: Red Carpet Green Dress’ celebrity partners Emma Roberts & Priyanka Bose prepare to unveil eco-conscious gowns at the Oscars ® this Sunday
Photo G: James Cameron and Emma Roberts at Red Carpet Green Dress Pre-Oscar Celebration
LOS ANGELES, CALIF.
(Feb. 23, 2017)
On the evening of February 23, 2017, stars came out to celebrate the Eighth Annual Red Carpet Green Dress event hosted by Suzy Amis Cameron in partnership with Atelier Swarovksi, bringing awareness to sustainable fashion. In attendance were this year’s celebrity partners Emma Roberts (“Scream Queens”) and Priyanka Bose (“Lion”), in addition to actress Missi Pyle (Red Carpet Green Dress previous participant), Red Carpet Green Dress founder Suzy Amis Cameron and husband James Cameron and more.
The event, also supported by Earth Friendly Products, maker of ECOS™ Laundry Detergent, had just under 100 attendees come together in support of the eco-friendly initiative at a private Beverly Hills residence. The campaign raises funds to benefit MUSE School CA, an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif., with her sister Rebecca Amis.
As guests nibbled on vegan appetizers and sipped on Absolut Elyx vodka cocktails, Red Carpet Green Dress’ Global Campaign Manager Samata Pattinson opened the evening by sharing the impact Amis Cameron’s initiative has had on the fashion industry and community. Amis Cameron followed, and shared remarks from her heart about the importance of sustainable living and her dream to inspire future generations.
“We eat food every day; we wear clothes every day, but it takes a concerted effort to help make the world a better place,” shared Amis Cameron. “But we can all do our part. Recycling clothes, eating fresh organic food-even one conscious meal a day- every little bit helps.”
One of the highlights of the evening came from the students of MUSE School CA, who shared first-hand testimonials of the impact the financial support from Red Carpet Green Dress has made on their lives.
Nadja Swarovski, member of the Swarovski Executive Board, spoke a few words highlighting the use of conscious luxury, as displayed by both Red Carpet Green Dress and Atelier Swarovski for the 2017 initiative.
The elegant affair, at which guests were able to mingle, enjoy the evening and high-quality fashion that supports a sustainable lifestyle, concluded around 9 p.m.
The event was held in anticipation of the 89th Academy Awards®, which will take place on Sunday, Feb. 26, 2017. In honor of Red Carpet Green Dress, Emma Roberts and Priyanka Bose will reveal eco-conscious gowns made by top designers at the Academy Awards and debut exclusive pieces from Atelier Swarovski’s first fine jewelry collection.
For more information on Red Carpet Green Dress, please visit www.redcarpetgreendress.com.
ABOUT RED CARPET GREEN DRESS:
Red Carpet Green Dress is an internationally recognized organization that combines the worlds of fashion and sustainability. Currently in its eighth year, the campaign was conceived by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. Her hope is to draw attention to the importance of more sustainable practices in fashion. It challenges designers from around the world to think about fashion in an eco-friendly platform. The campaign also raises funds for MUSE School CA, a non-profit educational organization that Amis Cameron founded with her sister Rebecca Amis in Calabasas, California.
ABOUT ATELIER SWAROVSKI
Atelier Swarovski offers cutting edge jewelry, accessories and home décor items, which are the ultimate expression of Swarovski crystal. Pushing the boundaries of creativity, it collaborates with the finest talents in the world across fashion, jewelry, architecture and design. Atelier Swarovski presents seasonal jewelry and accessories collaborations twice a year during New York, London and Paris fashion weeks alongside its constantly evolving Core Collection. Atelier Swarovski Home, launched at Milan Design Week in April 2016, consists of functional and decorative objects for the home. Atelier Swarovski was founded by Nadja Swarovski in 2007 as a showcase for creativity, craftsmanship and the art of crystal cutting and crystal innovations. Past collaborators include Jean- Paul Gaultier, Viktor&Rolf, Christopher Kane, Maison Margiela and Mary Katranzou for jewelry, and Zaha Hadid, Daniel Libeskind and Ron Arad for home décor. www.atelierswarovski.com.