Why ESSENTIAL RINSE Will Save Your Hair This Summer

Although sun, sand, and laying by the poolside make for a perfect summer day, they also make a dry, tangled, mess out of your hair.  When your hair becomes wet with chlorinated or salt water, it becomes stripped of its natural lubricants so that by the time August rolls around, your hair will be completely dehydrated!

That is why Purifying Scalp and Hair Toner, ESSENTIAL RINSE is an essential product for your hair this summer. ESSENTIAL RINSE will revitalize your hair as you shower to make what you already have-better.

Made with 100% natural ingredients, ESSENTIAL RINSE is formulated to purify your hair by removing the chlorine, salt, and any other residue your hair may grab onto, making it safe and effective.

Great to use as a post-swim rinse, ESSENTIAL RINSE Apple Cider formula has a lower pH which will clarify and purify your hair instantly.

Not to mention, it is very easy to use!

After cleansing your hair with shampoo, massage the product into your wet hair and scalp distributing the product evenly with your fingers before rinsing thoroughly with water.

ESSENTIAL RINSE is sold at Younghee’s Salon located at 64 N Moore Street in New York and can be found online at www.essentialrinse.com

NEW: ESSENTIAL RINSE Purifying Scalp & Hair Toner

Inspired by the rinses that women have been applying to their hair for decades with items found in their kitchens, and the toners that we put on our face and skin, a new, one-of-a-kind indie beauty product is born!

Celebrity hairstylist and salon-owner Younghee Kim has created ESSENTIAL RINSE Purifying Scalp & Hair Toner to remove product build-up and refresh hair without stripping it of its natural oils.

It leaves your hair unbelievably soft and shiny with results you can see and feel instantly.

Available in two formulas/scents – Clarifying Apple Cider Vinegar (sweetened with flowers and honey) and Refreshing Mint.

To use, massage in to wet hair after cleansing with shampoo or between washes and rinse thoroughly with water.

Leaves hair soft, shiny, and residue-free. 100% natural and paraben-free. For every hair type, every style, every lifestyle.

It’s not extra – it’s essential.

*Launch: May 1, 2017

*Price: $29 for 4 fl.oz

*Formulas: Clarifying Apple Cider Vinegar (sweetened with flowers and honey) & Refreshing Mint (spearmint & peppermint)

*Availability: EssentialRinse.com & the Younghee Salon in NYC

Internationally-renowned hair artist Younghee Kim always envisioned herself as a master hair stylist even as a child.
At age five, she heated her father’s screwdriver on the stove and curled her sister’s hair.
As an adult, Kim studied under Vidal Sassoon and eventually served as its Creative Director for eight years.
She has also styled hair for television commercials, editorial shoots, and fashion shows.
In 2000, Younghee Kim opened her namesake Younghee Salon in the Flatiron District, and later relocated to 64 North Moore Street in Tribeca in 2003 where her salon still resides today.
To learn more about the salon, visit

For Younghee Kim, a hairstyle isn’t just about the cut—it needs to work seamlessly with each of her client’s personal lifestyle.

I like to design individual looks; the hair should move and fit like a perfect outfit,” says Kim. Her clients already know that every appointment begins with a full analysis (with many questions) on how their hair incorporates into their everyday lifestyle. “It’s about the details. Delivering individuality is the key to my work,” says Kim.

It’s this realization that inspired Kim to create Essential Rinse, a purifying scalp and hair cleansing toner that removes residue that make hair greasy and heavy.

I understand that different types of hair involve different needs, so I needed a product that would be effective on all of my clients regardless of hair type.”

Essential Rinse works with whatever your favorite shampoo is—simply massage a few pumps of Essential Rinse into the scalp and hair after shampooing or in between hair washes to remove residue for cleaner, shinier, and softer hair.


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