Exclusive First Look: 2017 Collection RUCKUS

 The grime couture fashion brand RUCKUS unveils new line for 2017. The new winter collection, Prayer for Reconciliation, focuses on chunky sweaters, blazer trench coats, and wardrobe staples that are raw and unaffected.

 

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 http://www.ruckusapparel.com/lookbook/

The idea is to emphasize that everyone, regardless of race, class, sex, or creed, has the power to bring about change by his or her actions.

Their new line focuses on universally flattering cuts, a unisex appeal, and powerful imagery to make a point.

 

RUCKUS Launches Winter Clothing Collection to Inspire Humanity
Prayer for Reconciliation is an apparel line and fashion film that uses the language of fashion to bring people together.
he grime couture fashion brand RUCKUS introduces their new winter collection of thought-provoking pieces that speak volumes about the human struggle.

The collection, entitled “Prayer for Reconciliation“, focuses on chunky sweaters and wardrobe staples that are raw and unaffected.

We dig deep when we design. Our intent is to inspire people to find the strength to do good for others,” RUCKUS co-owner Josh Schmitz explained.

I feel like our clothing and message are needed more than ever in light of the current political clime where friend has turned against friend.”

Their new line focuses on universally flattering cuts, a unisex appeal, and powerful imagery to make a point.

The idea is to emphasize that everyone, regardless of race, class, sex, or creed, has the power to bring about change by his or her actions.

They chose the four horsemen to symbolize these ideals, using them as a reminder that there is despair and injustice in the world, but once it’s recognized it can be corrected.

Our actions of love are the things that set us apart from all others,” said Schmitz.

We want our clothing to remind people they have the power—no matter how flawed they see themselves—to actually change lives, including their own.”

The collection features their signature Deathcrew lettering on white tees and black crop tops, a cozy charcoal knit tunic, slouchy knit sweaters, a polo reaper dad hat, a blazer trench coat, a wool overcoat and a gammit of accessories.

RUCKUS’ Prayer for Reconciliation will be available online as well as at their industry leading flagship store Bellwether, where coffee shop meets retail storefront in Denver, Colorado.

 

RUCKUS is a grime couture fashion brand that asks their customers to push themselves harder and farther than they thought possible. They believe there is no patron saint of mediocrity, and this belief is reflected in their designs, quality materials, and commitment to creating a brand that cultivates a real community rather than just a product.

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