Former TV Producer Turned Beauty Brand CEO Revolutionizes Power Women Using Lip Products

Introducing PUCKERD

, a beauty  brand with a passion for lips.



a line of cosmetics that celebrates the beauty in every woman and empowers  women 

of color, and of different ethnicities,

  to create the life they want.   

Founded by female brainchild and powerhouse, Sylvia Russell,  the brand encompasses the flirty vivaciousness and ability  that females emit, and the celebration of all things “girlie.” 


is a lifestyle exuding strength


 and the  


  to create things 


  transform dreams into reality.

Facts about the product:
  • Vegan and Gluten Free
  • Hours of kiss proof wear
  • Soft silk texture with a flexible feel
  • Paraben,  and sulfite free
  • Made in the USA
  • Cruelty Free


Russell states, “After years of selling cosmetics in my own salons, it has always been a dream of mine to create and build a business focused solely on cosmetics, while educating and motivating  women. I finally decided to take a leap of faith and do it.”
The line currently carries over 20 products, with an online-only ecommerce structure, and plans to expand to retail and is dabbling in pop ups everywhere.
Selections include liquid mattes, mattetastic metals, hydrating lip glosses, line and define lip liners, lip kits and more ranging from $12-$21. Visit for more.

More about Sylvia Russell
Sylvia Russell has been working in entertainment and with celebrities for over 25 years.
She was the key makeup artist for the Tampa Bay cheerleaders and worked on various celebrities, ranging  from Hulk Hogan and family to foodie Adam Richman and HSN show hosts.
Russell has been a beauty and lifestyle expert host for 10 years in Tampa at WFLA, Channel 8 @ The Daytime Show and Channel 10 @studio10.
She has also worked for NBC Dateline, TLC Network, The Travel Channel and has been an educator in the classroom for top beauty companies, as well as owned and managed salon start ups.
Russell founded the business in August 2017 in St. Petersburg Florida and is a proud mother of 3.

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