Gorjana Plants Roots in NYC’s NOLITA Neighborhood

New York, NY- February 20, 2018

 Gorjana, the Laguna Beach based jewelry brand, is proud to announce the opening of their second New York City location this month.

The opening marks a major addition to the brand’s long-term plans for a nation-wide brick and mortar expansion.

The Southern California jewelry designer known for her sophisticated and laid-back pieces, which appeals to all generations, has transcended the cult-level status of her peers by establishing a major retail footprint for her affordable, chic and modern brand in downt

own NYC.

Nestled in the bustling NOLITA neighborhood, the shopping destination will transport shoppers to the relaxed California beach town through its light and inviting open-aired space.

Stocked with the brand’s complete line, priced from $30 – $200, shoppers are invited to mix and match Gorjana’s wide variety of timeless jewelry and explore the power gemstone collection which incorporates semiprecious energy stones cleansed and set with positive intentions.


Co-owner and Creative Director, Gorjana Reidel’s minimalist-chic pieces are designed to be stacked, layered and lived in.
The light, delicate designs are known for their organic finishes, versatile qualities and effortless wear-ability.
Although officially based in Laguna Beach and very much inspired by the creativity of the community, Gorjana spends a great deal of time in New York.
As our family is bi-coastal, we have always wanted to create a home here for the brand as well. We are so inspired by the energy and timelessness of New York City, and the success of the West Village location prompted us to open a second storefront here in Nolita, a neighborhood that we love.” says Gorjana,
We hope that the boutique provides a space where our customers can truly get to know our brand, to step inside and instantly feel welcomed and inspired.”





About Gorjana:
Based in Laguna Beach, California, the gorjana brand was founded in 2004 on the apartment floor of husband and wife duo Jason and Gorjana Reidel.
The couple drove 50k miles to sell and market their collection and hit the tradeshow circuit. Through their own separate strengths and combined creative vision, the brand grew rapidly from an idea into a full-fledged business that is still owned and operated by both Gorjana and Jason. The eponymous line features clean, modern, yet classic pieces that can be worn multiple ways, such as adjustable necklaces, stackable bracelets, and mixable ring sets.
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