GRACE LOVES LACE LAUNCHES ‘ICON’
ICON IS A PROGRESSIVE RANGE OF WEDDING GOWNS UNDERPINNED BY A SPIRIT OF REBELLION THAT CELEBRATES THE ICONIC WOMAN, NOT THE BRIDE
Grace Loves Lace, the original innovators of modern bridal and creators of ‘The World’s Most Pinned Wedding Dress’, are releasing their 2018 collection titled ICON. Motivated by iconic and influential women, past and present, the range is progressive, liberated and adventurous. “I am my own muse, the subject I know best” – Frida Kahlo
Renowned for challenging the status quo and refuting against restrictive, uncomfortable dresses that don’t allow women to move freely, Founder and Creative Director Megan Ziems says the collection is an exciting interpretation of what women want in 2018. “We design for women with a strong sense of self,” she said. The range plays to the strengths of Grace Loves Lace – comfortable fits, effortless silhouettes and unexpected fabric combinations. Each dress is treated like a work of art and tells a unique story. The full seasonal range retails from $410 – $2700.
“The collection first and foremost celebrates self- expression as a form of personal freedom,” said Ziems. “Our dresses are an extension of a woman’s substance – they make you FEEL something,” said Ziems. ICON is clearly a collection that celebrates the woman, her body, her character and her desire to epitomize more than the obsolete concept of what a bride should be.
Deceptively full skirts emphasize an hourglass shape and armbands in exotic trims add a further sense of drama in a rebellious play on structure. Hyper-textured fabrics become three-dimensional by way of distinctive signature Grace Loves Lace layering, while unexpected lace combinations are offset by bold patterns and intricate detail. Each gown is more than meets the eye. Look closer to reveal blink-and-you’ll-miss-it metallic beading, iridescent threading and playful details like star trims and secret garden embroidery.
The supermodels of the 90s photographed by Peter Lindbergh inspired a new mood in fashion and were also a key inspiration to Ziems during the design process. “The notion that wild women should not be tamed is the very reason we refuse to hold them back with restrictive, rigid elements like boning, corseting and heavy fabrics,” she said. Candid, natural and down to earth, the gowns have soul, originality and authenticity. Grace Loves Lace revel in the excitement, creativity and adventure.
ICON is a celebration of women wearing their souls proudly on their sleeves. Handmade in their Australian studio and delivered worldwide, the highly anticipated ICON collection will be available from June 21, exclusively via the Grace Loves Lace website and Grace Loves Lace showroom destinations.