How does an all-inclusive, round-trip vacation for two to Tulum, Mexico sound? AMAZING, right?!


New York, New York (July 6th, 2017)

Betches, everyone’s favorite satirical social handle and female-driven digital company, is proud to kick off their newest campaign, ‘Summer of Betches.’

Betches, which started as a college blog in 2011 by Samantha Fishbein, Jordana Abraham and Aleen Kuperman, is now a viral social media and leading digital humor company.

The Betches Instagram account alone sees a monthly increase in followers by 100,000 and within this past year their Instagram has grown by approximately 1.3 million followers.

Tapping into their loyal audiences, ‘ Summer of Betches’ is a campaign designed to engage local New Yorkers, while offering the social handle’s following a way to virtually participate in the activations by following along with its designated hashtag, #SummerofBetches.

As a leading millennial brand Betches knows the importance of engaging their audience and their latest campaign uses guerilla marketing techniques alongside a strong social activation.

Throughout the month of July, Betches will be having ‘Surprise and Delight’ activations all over New York City with fans having the chance to win a luxurious, all-inclusive, 4-day trip for two at UNICO 20°87° Hotel Riviera Maya in Tulum, Mexico.

In order to win the exclusive trip, fans will need to Instagram anything from the ‘Summer of Betches’ campaign using the hashtag #SummerofBetches

So here’s the where and how…

I Literally Can’t With This Traffic Right Now:

Follow the hot pink, Betches-branded Jitney to the Hamptons from June 26th to July 24th.

Don’t let traffic get you down, sighting and sharing your Jitney photo on Instagram with hashtag #SummerofBetches will enter you to win that free trip for two to the luxurious all-inclusive UNICO 20°87° Hotel Riviera Maya.

I Literally Can’t With This Hangover Right Now:

Far superior to your average latte, this yet-to-be cliche espresso bar in China Town will be selling special edition vegan, rainbow pink lattes.

Bring your latte-gram game for a chance to enter.

The Good Sort: 5 Doyers St, New York, NY.

I Literally Need to Workout Right Now:

Detox and sweat-it-out with Exhale Soho, the exclusive fitness studio partnered with Betches for this summer campaign.

Every Thursday in July, Exhale Soho will be offering a Betches class at 5:45pm. ‘Barre So Hard’ and show your friends that summer bod.

 Exhale Studio: 40 Wooster St, 2nd Floor, New York, NY.

I Literally Can’t With My Split Ends Right Now:

Betches’ favorite Soho salon is giving away complimentary services along with a copy of their latest book, “I Had A Nice Time and Other Lies; How To Find Love And Shit Like That.” on July 19th  Spoke & Weal: 147 Grand St, New York, NY.

I’m Literally Not in New York City Right Now:

Not in NYC, no problem.

Get entered into the competition by shopping and using the discount code: SUMMEROFBETCHES17 or upgrade your reading material with Betches’ two best-selling books, I Had A Nice Time And Other Lies…: How to find love & sh*t like that and Nice Is Just A Place In France

For more information on ‘Summer of Betches’ visit

About Betches:

Betches was founded as a blog by college roommates Samantha Fishbein, Jordana Abraham and Aleen Kuperman in 2011.

Betches is now a viral social media and leading digital humor brand for female millennials.

The business includes a lucrative webpage, viral social media accounts, a podcast, a national comedy tour, an online shop – Shop Betches and the authoring of two best-selling books, I Had A Nice Time And Other Lies…: How to find love & sh*t like that and Nice Is Just A Place In France.


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