JENNY PACKHAM LAUNCHES ITS FIRST CHINESE MAINLAND FLAGSHIP STOREJenny Packham is pleased to announce the launch of its first Chinese mainland flagship store. The 153 ft2 space is housed within the prestigious Peninsula Hotel, Beijing. The design concept is minimalist and modern, in keeping with the fashion house’s London flagship aesthetic. The store opened its doors on the 6th of July, offering an exclusive selection of coloured bridal gowns alongside an edit of traditional bridal wear.
“Asia is a major growth market for us across all categories. Demand and brand awareness is high and we very much enjoy doing business in the region”.
Mathew Anderson, CEO.
“This year we celebrate 30 years of business. To open our first store in China feels like an exciting move into the next stage of growth. I love designing for the Chinese market and am looking forward to offering our customers our signature brand experience”.