Jenny Yoo Spring 2019 Photos by Marcy Castelgrande

Jenny introduces sculpted femininitydramatic lines, custom embellishments, and luxe fabrications to define her latest2019 collection of contemporary gowns. 

Presenting flirty silhouettes that are clean, balanced, and radiate a soft glamour through every style’s impeccable tailoring that create a modern twist on tradition.

Jenny by Jenny Yoo, for the undeniably playful bride, is abundant with whimsical details of dimensional beading, illusion panels, delicate piping, and eye-catching embroidery

These gowns exude a preppy romance.

They also featureplunging necklines, architectural open backs, and lightweight ball skirts that flow and twirl, as effortlessly, as the bride who wears it. 

Combining techniques of layered organza and intricate sheer boned bodices, the silhouettes range from ultra-modern fit and flares to voluminous A-lines.

Continuing a long-standing partnership with wedding giant BHLDN, an exclusive curated collection of Jenny by Jenny Yoo gowns will hit all locations in early spring. 

Each innovative style is inspired by a youthful and sophisticated sweetness brought to life by texture and shape.

This season’s bridesmaid collection maintains Jenny Yoo’s iconic clean lines and flirtatious cuts, but explores a fashionably fresh mix of unexpected details in coveted fabrics. 

Each gown is craftily constructed with soft layers of luxe chiffon, soft tulle, sleek crepe, and a new playful floral print to create a lavish mixof textures. With an unparalleled array of beautiful colors, Jenny elevates 2019’s palettes with sunset chiffon hues, rich French Blue velvet, and soft knit crepe shades of Quartz and Mineral.

 Expect fluttering sleevessultry slits, and the highly anticipated wrap dresses. 

The chic and statuesque shapes ensure the most feminine and flattering fit with haltersdeep necklines, low backs, and statement ties. 

Working directly with those closest to the bridesmaid shopping experience, Jenny Yoo has designed eye-catching styles, exclusively for powerhouse retailers, Bella Bridesmaids and BHLDN.

Jenny Yoo’s eponymous, elevated, and utterly romantic bridal collection highlights gorgeous details like mixed media, custom artistry, and one-of-a-kind opulent lace.

 Designing into luxe, European fabrics, Jenny focuses on a refined elegance of clean and linear silhouettes that add depth with sweeping trainsand surprising V backs.

 The alluring Reina gown embodies the ‘sculpted femininity’ of the collection with a plunging neckline, light as air skirt, and a luxurious French lace bodice. 

Creating subtle glamour, Jenny conceptualizes airy combinations of shapely silks, chiffons, and lofty organza that exhibit a suite of polished bridal gowns, both understated and breathtaking. 

Designing with today’s bride in mind, Jenny Yoo has teamed up with the ultra-stylish Lovely Bride, to develop an exclusivecapsule collection boasting a statement draped back and ethereal ball gowns.


Jenny by Jenny Yoo

Jenny Yoo Collection

Meet Jenny

Jenny Yoo has been an innovator in the Bridal and Bridesmaids industry for nearly two decades. 

Jenny’s clear vision and motivation has led the way in redefining today’s bridal party and driving success. Jenny believes that while weddings are a tradition, rules can and need to be modified. 

With a fresh take on modern silhouettes, playful patterns, and charming textures, the Jenny Yoo 2019 Collection introduces captivating lines in classic fabrications that are every bit runway ready, as they are romantic.  

Her modern, yet elegant, designs emphasize her philosophy that one must evolve with the footsteps of today’s changing times.

Price range for “Jenny by Jenny Yoo” bridal gowns range from $600-$2,000; “Jenny Yoo Collection” bridesmaids/social styles range from $200-$400; “Jenny Yoo Collection” bridal gowns range from $2,000-$5,000. 

The collections can be found online, at specialty retailers, department stores, and international retailers. 

Shop and view the full collection at



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