Joseph Ribkoff Introduces Savvy Shields

Joseph Ribkoff Introduces Savvy Shields of Arkansas as Miss America 2017

Montreal, CA,

September 12, 2016

On September 11th, 2016, the well-deserved  Miss America was awarded to Savvy Shields of Arkansas.

 Joseph Ribkoff, a leading Canadian womenswear brand, is excited to continue their growing partnership with the Miss America Organization for the 8th consecutive year.

From dressing the contestants during the pageant to outfitting the winner after she takes her crown, Joseph Ribkoff brings glamor and glitz to this age-old institution.

In addition, this marks the 60th anniversary of the brand, which Joseph Ribkoff founded at only 21 years of age.

Currently, the brand is known as one of the leading womenswear labels in Canada, known for guiding trends and outfitting some of the most fashionable women around.

Rapidly growing in the USA, Ribkoff designs are available in over 60 markets across the nation.

Rapidly growing in the USA, Ribkoff designs are available in approximately 750 boutiques across the nation.

As the official clothing sponsor, Joseph Ribkoff brings Canadian style and influence into the wardrobe of Miss America throughout her journey for the next year.

Savvy Shields will join Joseph Ribkoff in celebrating its 60th anniversary and wear various pieces from the collection during her reign as Miss America.

The Miss America Organization is the world’s largest provider of scholarships to young women and encourages them to pursue their professional goals.

While aiming to educate the nation about the winner’s charitable platform, the Miss America Organization is excited about Savvy’s concentration on Eat Better, Live Better, which aims to raise awareness about how healthy eating can improve all aspects of life. Savvy’s efforts to educate the nation on this issue, in conjunction with her role as the Official National Goodwill Ambassador for Children’s Miracle Network Hospitals, position her as a leading role model for awareness and change among both children’s health and healthy eating habits.

The Joseph Ribkoff collection is a perfect marriage for the busy schedule of Miss America, as each piece in the collection is easy to wear, convenient for travel and always stylish,” says Patrizia Del Giacco, Marketing Director of Joseph Ribkoff.

In Savvy’s new role as Miss America, she plans to represent the country through various charity initiatives and events throughout the year.

The Arkansas native is a graduate of the University of Arkansas and plans to pursue a career in university-level education.

About Joseph Ribkoff:

The Joseph Ribkoff collections include a mainline of dresses and separates for day and evening as well as a range of jersey casuals. They are designed with today’s stylish women in mind.

All the pieces can be adapted to the many different areas of everyday life – perfect for work, travel, and events.

Joseph Ribkoff continues designing and manufacturing his collections in Canada. Distributing to over 4000 boutiques worldwide, the brand enjoys a well-deserved international reputation due to the precision and quality involved in producing them.

Joseph Ribkoff’s international distribution network is continually expanding where it is now represented in over 60 markets, featuring the chicest cities in the world.

Changing quarterly, its collections are sold in exclusive boutiques and independent retailers who are proud to offer a personalized service that understands and meets the needs of their clientele.

About The Miss America Organization:

The Miss America Organization, a 501(c) 4 non-profit corporation, awards millions of dollars in annual college scholarship assistance making it the largest scholarship program for women in the United States.

MAO is comprised of 52 licensed organizations which include all 50 states, Washington, D.C. and Puerto Rico. MAO contestants contribute over 500,000 hours of community service annually and have raised over $14 million for Children’s Miracle Network Hospitals and Miss America scholarships since 2007.

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