In a season of gifts, I am hoping to share the story of one brand giving back and inspiring others.
How many times have you walked past a homeless person in the street, and wished you could do more than hand them your spare change?
Growing up in Hollywood, The Giving KeysFounder Caitlin Crosby worked as an actress and musician, but always longed for a greater purpose.
Soon after meeting a young homeless couple in 2009, she turned a simple jewelry idea into a business with a lasting impact.
Today, The Giving Keys is making a name for itself in the competitive jewelry market.
At HQ, just a few blocks from Skid Row in DTLA where much of the city’s 46,000homeless reside, Caitlin has employed more than 70 people working to transition to life off the streets.
Each Giving Key is engraved with a word of encouragement: Dream, Create, and Inspire, to name just a few.
Products are sold under the “Pay it Forward” promise, meaning that the buyer will someday pass the key, and consequently a word of encouragement, to someone who needs it more.
Much more than a stylish piece of jewelry, The Giving Keys is influencing its customers to keep watch for opportunities to encourage others.
Caitlin is taking men and women off the streets, teaching them a marketable skill, and showing them the benefits of working in a team.
All the while, The Giving Keys has been a smash with consumers— last year, they generate nearly 8 figures in revenue and experienced a 56% growth rate in their consumer base. Celebrities like Shawn Johnson, Nastia Liukin, Julianne Hough, Selena Gomez, and Ryan Gosling have all been spotted wearing keys of their own.
For now, I invite you to learn more about The Giving Keys makers here.