Lady Gaga is the new face of Tudor Watch’s #BornToDare campaign

 Lady Gaga has teamed up with TUDOR, a luxury Swiss watch brand, to be the face (and wrist) of their new Born To Dare campaign.

She’s the first woman ever to hold this position

The Tudor Heritage Black Bay Red as seen on Lady Gaga’s wrist


Lady Gaga is not just about entertainment and show business.

She shakes things up.

With undivided commitment she is a vocal activist.

Her message takes many shapes and forms, among which music is the main but not the sole medium.

Lady Gaga stands out in the way she dresses, but also with her charity agenda and non-profit work.

Being in the public eye, supporting political and social causes against the political tide, demonstrating and championing charities requires facing her fears.

Raising awareness, money and helping Haiti in 2010, Japan in 2011, she is a champion of the fight against fur, an advocate for the rights of the LGBT community.

Yet she’s not poker faced about her religious beliefs.

Her Born This Way foundation is committed to supporting the wellness of young people and empowering them to create a kinder and braver world.

Leveraging rigorous academic research and authentic partnerships it provides young people with kinder communities, improved mental health resources, and more positive environments – online and offline.


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