LAUNCH: YORK ATHLETICS MFG. STRIKES BACK WITH BRAND NEW FIGHTERS EDITION FOR SS17

Fighting against sameness within the fitness space and championing high-quality performance footwear that fuels individuality, YORK Athletics Mfg. makes footwear for fighters by bringing more breathability, durability and understated style to its standout Spring/Summer 2017 collection.
YORK’s SS17 collection for the warmer months ahead forecasts iconic models fully updated with new up’specd materials, fresh colorways and the durable yet sophisticated addition of stunning full grain leather used in their signature heel tab.
SS17 COLLECTION – THE FIGHTERS EDITION
THE HENRY | PRICE: $115 – THE HENRY MID | PRICE: $125
Building off the foot-forming fit and responsive feel of their signature shoe The Henry, this season’s trainers now have an innovative, technically soft air mesh with a monofilament base for increased air flow and durability.
With the arrival of the SS17 collection, YORK continues to be a distinct forerunner within the health and fitness space by embracing the fighting fitness community and promoting a fighting mindset.

Featured in the SS17 look book are Professional Boxers Jay Kelly and Kevin Cobbs, Professional MMA Fighter James Murrin as well as Coaches and Personal Trainers Anna Farrant and Jordan Bowers in previous campaigns.

YORK continues to manifest their training point of view through the lens of boxing and even if you’re not a boxer — YORK inspires you to train like a fighter.
 
We make footwear for fighters. We wear and test all our performance footwear and shoot all our brand campaigns with real fighters. We train with them and they inspire us all to be the best versions of ourselves.
— Mark McGarry, Co-Founder & CEO of YORK Athletics Mfg.

​N​ew SS17 collection from YORK Athletics Mfg

 

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