PRESENTS SWIM 2017 COLLECTION AT NEW YORK FASHION WEEK
Leading Specialty E-tailer Swims Against The Tide On The NYFW Stage
February 6, 2017
Yandy.com, a rising name in the world of fashion, is returning to New York Fashion Week this season to unveil the Yandy Swim 2017 collection on Tuesday, February 14th, 2017 at 4pm at Pier59 Studios.
The leading online retailer of sexy women’s specialty apparel is joining the likes of renowned designers, Ralph Lauren, Rebecca Minkoff, Tom Ford, Tommy Hilfiger and others in the “see now, buy now” trend, allowing consumers to shop straight from the runway.
Following the success of their September 2016 show, the first ever Halloween Runway Show during NYFW, Yandy.com is once again gracing the catwalk, but this time with their private label swim collection.
The brand, under the new leadership of CEO Thom Brodeur, has found an innovative way to position itself on the Fashion Week stage by pioneering a niche market approach to the traditional ready-to-wear designer runway format.
Last season, it was presenting the first Halloween Runway Show, and now, the brand continues the in-season showcase trend with its first Swimwear Runway Show during a time when Fall/Winter 2017 is typically presented.
“Expectations of us are higher at this Fashion Week than the September show,” said Thom Brodeur, CEO of Yandy.
“This show is exceptionally important to us as it is the first time we’ll be bringing Yandy-designed and branded apparel to the runway. Influencers, the fashion media and consumers will get a first look at Yandy as a brand where our design voice and point of view on empowered, sexy women’s specialty apparel and consumers’ desires to buy what they see right off the runway converge.”
Current Guess swim and lingerie model Rachel Mortenson will be Yandy’s notable headliner walking the runway in some of their edgiest looks.
The brand’s exceptional styling team includes makeup artistry by renowned expert Allison Michelle Pynn, hair looks created by Salon Tavit of Scottsdale, Arizona; hair extensions provided by Balmain Hair Couture and Genesis Salon Solutions, and hair products provided by Dikson Coiffure Italy.