LONGSHAW WARD X JOHN SMEDLEY SS2018

Dot Cotton V Tron SPRING/SUMMER 2018
We are excited to introduce you to our Spring/Summer 2018 collection.
This season we fuse together the contradictory themes of Dot Cotton – a fictional, elderly, fag smoking laundrette worker with a fondness for tabards and the 1980’s sci-fi Film ‘Tron’
Dot Cotton finds herself within Tron, doing the laundry for the riders in the game.
Think neons in tabards, straps, hems and parka tops (attached to waffle fabric with neon yellow topstitch lines dissecting the pieces like tiny riders).
Shiny silver 80’s sci-fi vibe fabrics, in appliqué panels, and in full on parkas, merge with chintzy lace curtain fabrics.
Each season is an evolution from the next, our orange parka for SS17 evolved to the sequin parka in AW17-18, this season our parka offering has multiplied. From black net with metallic appliquéd Tron like armour, to neon yellow net mixed with cotton waffle, to a more tactile version consisting of cream net and textured fringe through to a silver metallic sleeveless dress length parka with neon yellow drawstrings.
Fabric highlights from this collection include: topstitched cotton waffle, embellished neoprene, blue/neon/monochrome net, navy denim, cream fringe, metallic lame cotton and floral lace.
We personally pattern cut and draped each piece in our London studio, to fully explore and develop the vision for our label.
This season for the first time we are collaborating on a series of LONGSHAW WARD X JOHN SMEDLEY knitwear.
The capsule collection of 12 pieces will form an integral part to our SS18 offering.
The knitwear will be made at the British Heritage Brands factory in
Derbyshire (where they have been based since 1784).
Highlights of this collaboration include tabard dresses and jacquard knits of our art work – depicting sci-fi plants coming out of Dots washing up liquid bottles and pegs.

Our jewellery:
The jewellery, hand crafted by us in our London studio, combines fluoro glass beads, clear perspex tubes, cubes made up of rows of
tiny pearls, juxtaposed with hand worked aluminium wire for a more industrial feel. The main colour palette for the jewellery this season
is: silver, black, copper, pink, blue, yellow and neon green.
 LONGSHAW WARD is a Womenswear and Accessories label, launched with a Spring/Summer 2017 collection, by husband and wife team Kirsty Ward and David Longshaw.
Kirsty and David met in the design studio of Alberta Ferretti.
Having studied at St Martins and the Royal College of Art (before working in Italy) they both separately launched their own eponymous labels in 2010.
Covetable contemporary pieces with a strong aesthetic are the main principles of the brand’s DNA.
The collections concentrate on beautiful, detailed craftsmanship, for modern, intelligent women.
All pieces are made in the UK, using thoughtfully sourced fabrics and materials.
CONTACT:
WEBSITE: www.longshawward.com INSTAGRAM:@LONGSHAWWARD TWITTER:@LONGSHAWWARD
KIRSTY WARD
Ward is a Womenswear MA graduate of Central Saint Martins (2008).
Selected for a wealth of prestigious projects she was part of Selfridges Bright Young Things, selling in store and creating her own Oxford St window.
Statement jewellery has always been a strong aspect of the brand, this coupled with a defined signature handwriting in her ready-to-wear line, lead to Kirsty being championed by VOGUE Italia in two exhibitions in Milan. She has been stocked internationally by prestigious stores including Comme Des Garçons Trading museum in Paris and Tokyo where she collaborated on a men’s and women’s monochrome jewellery collection. Kirsty and her designs have been featured in magazines such as, VOGUE Japan, VOGUE Italia, ELLE, Grazia, L’Officiel and Nylon.
DAVID LONGSHAW
Longshaw graduated from the Womenswear courses of both St Martins (BA) 2005 and the Royal College of Art (MA)
2007.
Longshaw has design experience at Alberta Ferretti, Max Mara and time as Creative Director of a luxury Chinese brand.
David’s strong illustrative style has led to collaborations with Triumph, NailsInc, Michelin starred restaurant Yauatcha, Harrods and the creation of windows for stores including Matchesfashion.com and luxury London Knightsbridge store Feathers.
David has written and illustrated five published ‘fashionable children’s tales for grown-ups’. He has contributed to a number of magazines including illustrations for vogue.co.uk, a series of comic strips for VOGUE Italia and animations for LOVE magazine.
Davids designs are sold internationally and have been featured in magazines including VOGUE, VOGUE Turkey,
VOGUE Italia, ELLE, NYLON Japan and Grazia.


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