L’Oréal Paris announces exclusive makeup collaboration with Isabel Marant
French designer Isabel Marant creates her first makeup collection with L’Oréal Paris.
Stepping into the world of the n°1 beauty brand, the top name in Parisian cool-girl fashion designs a makeup collection as easy-to-wear as the clothes that make her one of fashion’s most influential.
Say Isabel Marant, think Parisian flow. Having founded her label in ’94, she instantly became renowned for her pioneering and cosmopolitan spirit bringing self-affirmation and feel good effect to her dégaine. The Isabel Marant spirit is about sincerity and loyalty to oneself. An open mindedness strongly rooted in Paris, is also a reflection of the brand that is embracing all and thrilled to dress many different women.
Time-travelling through her runway inspirations from America’s Wild West onto the streets of the city she calls home, Isabel Marant crosses the beauty frontier with L’Oréal Paris armed with what she deems essential: makeup to wear anywhere and to use on-the-move.
“I’ve always interpreted fashion’s ready-to-wear literally, and I couldn’t be more thrilled at this chance to do that in makeup with an on-the-go collection with L’Oréal Paris,” says Isabel Marant. “It has been a dream to get right inside makeup innovation and to offer this collection of day-into-night, natural-to-smoking makeup essentials I have always wanted.”
“This is a collaboration that’s really of the moment: synonymous with Parisian elegance, Isabel Marant is one of the great self-made designers today. Absolutely true to herself and her independence, she’s the perfect partner for the brand, in our drive to make every woman around the world feel worth it,” says Pierre-Emmanuel Angeloglou, L’Oréal Paris Global Brand President
L’Oréal Paris x Isabel Marant – First look
A shared vision of femininity. The same goal to empower women and offer them diverse ways to express themselves.
For the upcoming collection, L’Oréal Paris and the designer joined forces to translate the effortless allure that defines Isabel Marant’s fashion into her most wanted beauty products.
L’Oréal Paris x Isabel Marant gets down to beauty must-haves – keeping makeup easy, on the move and day- to-night.
Five edgy yet practical products for eyes, cheeks and lips for the French cool-girl makeup result: either au naturel elegance or smoking looks to take Paris by night.
Building on the partnership between L’Oréal Paris and Paris Fashion Week to make runway beauty for everyone, L’Oréal Paris x Isabel Marant will launch the day of Isabel Marant’s show at Paris Fashion Week SS19, next September 27th, 2018.
The limited release collection will be sold in selected L’Oréal Paris point of sales off and online worldwide as well as in Isabel Marant stores.