Lovesick Launches Smaller Sizing to Become the First Inclusive Brand for Curvy Teen Girls. Who says size matters? According to Gen Z – the next emerging generation of kids who embrace inclusiveness, diversity and gender neutrality – it doesn’t. Now Lovesick, curvy fashion newcomer and little sister to plus size brand Torrid, puts their own spin on inclusiveness by offering teen girls size 8 in addition to their size range of 10-26. Lovesick has expanded their fits to offer a wider audience of curvy girls the on-trend fashions they love.
The announcement went live today with the unveiling of a new campaign, “LOVE COMES IN ALL SHAPES,” featuring social media phenom and Lovesick brand ambassador Jordyn Woods, and models Barbie Ferreira, Diana Veras and Lulu B. All ranging in sizes from 8 to 18, these “it” girls bring this message of love and exclusivity to life, each representing a different size of Lovesick. All four models are influential role models, pioneering a body positive movement, inspiring and empowering girls of all shapes and sizes to feel confident.
“Our brand is evolving into an inclusive brand where size doesn’t matter; only fun, young and cool fashion trends for girls is our focus, says Kim Bajrech, Lovesick Vice President & General Merchandising Manager. “When we first launched last April, we noticed we were attracting smaller-sized customers who were shopping with their curvy girlfriends. We thought this was a great opportunity for us to break through traditional “plus size norms” and become that inclusive brand that offers a range of sizes on both ends of the spectrum.”
Launched in April of 2016, Lovesick offers cool and casual denim and apparel including bombers, crop tops, bodysuits, jeans and chokers, for curvy teen girls, with everything retailing under $59. Lovesick currently operates 23 stores nationwide as well as e-commerce on LOVESICK.com.
Lovesick has partnered with Plan International’s Because I am a Girl program to reinforce their commitment to empower young girls globally and promote wellness and self-esteem. Lovesick’s partnership with Because I am a Girl helps educate young women in need in developing countries by providing tuition, school supplies and uniforms with a portion of Lovesick sales.
Lovesick is a young, trendy and affordable casual brand that celebrates beautiful, curvy girls. Find the latest denim, apparel and accessories including jeans, tops, dresses, shoes and more. Our collections are inspired and designed to fit curvy and confident girls who wear sizes 8-26. From casual tops to lacy bralettes, our stores and online website are the best places to find trend driven, lifestyle fashion that fits just right. Our brand provides an inspiring shopping experience and encourages girls to celebrate themselves. Plus every dollar you spend helps educate a girl in need. So give some love!