LA PERLA CELEBRATES MILAN FASHION WEEK WITH KENDALL JENNER, LIU WEN AND MARIACARLA BOSCONO WHILE UNVEILING THE NEW VIA MONTENAPOLEONE FLAGSHIP BOUTIQUE
MILANO, February 23, 2017
KENDALL JENNER, LIU WEN AND MARIACARLA BOSCONO who joined in celebrating the La Perla Fall/Winter 2017 ready-to-wear collection and new flagship boutique located on via Montenapoleone in Milan today, Thursday, February 23, 2017 during Milan Fashion Week where LA PERLA hosted a collection presentation and unveiling event with campaign stars Kendall Jenner, Liu Wen and Mariacarla Boscono.
The evening’s décor was inspired by the British garden — a nod to the brand’s most recent collection by Creative Director, Julia Haart.
The stunning boutique, spanning over 2,583 square feet, came to life with a street-wide floral installation including pillars of blooming bougainvillea; cloaked in the brand’s FW17 NYFW runway video.
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Kendall Jenner wearing the La Perla SS17 Autografo Bodysuit in Blush with matching SS17 bi-stretch silk skinny pant and two-tone calfskin sandals.
MariaCarla Boscono wearing the La Perla SS17 Corset Jacket in Black with SS17 rubberized python “Ada” bag with La Perla charm in silver and black enamel.
Liu Wen attends the La Perla Milan Fashion Week unveiling of the new Montenapoleone boutique.
LA PERLA BOUTIQUE ON VIA MONTENAPOLEONE IN MILAN DOUBLES IN SIZE IN ITS NEW SPACE
The historic La Perla boutique on Milan’s most fashionable street has moved to a new location at 14 Montenapoleone and has doubled its size, expanding to over 2,583 square feet across two floors.
A geometric arrangement steals the scene at the entrance, decorated with golden metal trims and the La Perla logo against a light blue background.
These two architectural features can be seen throughout the flagship store, which was designed by the Baciocchi Associati Studio, as all La Perla boutiques have been since the brand was acquired in 2013 by Pacific Global Management, the holding company owned by the family of Silvio Scaglia.
The main space is illuminated by pure white marble floors, which contrast sharply with the sapphire blue carpets adorned with metallic herringbone trims, detailing that can also be seen on the dark blue aluminum ceiling.
The walls are covered in powder blue panels and golden mesh accents inspired by the weave of tulle, a symbolic fabric representing La Perla style.
The juxtaposition of blue and white repeats on the stunning white marble staircase and on the soft, sinuous velvet-covered seats.
The refined feel of this space is emphasized by the central pillar and private suite decorated with diamond-shaped mirrors.
The upper floor is divided into four rooms decorated with display niches and gilded mirrors.
These spaces range in color, from shades of lilac and amethyst to bold purple in the VIP suite, a sophisticated and cozy lounge for the brand’s most important clients.
The relocation of the historic boutique on Via Montenapoleone falls within a global expansion project involving select La Perla flagship stores, such as the Rome boutique on Via Bocca di Leone which has also doubled in size in order to accommodate the new ready-to-wear collection— reflecting the company’s new and expanded offering developed by Creative Director, Julia Haart.
ABOUT LA PERLA
Founded in 1954 by the talented corsetry maker Ada Masotti, La Perla is the leading Italian lingerie and beachwear Maison. Artisanal heritage, knowledge of the female body, blend of innovation and tradition and Italian identity is the founding values of the La Perla universe.
In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia’s family holding and already active in the fashion industry through the world largest model management network, operating under the brands Elite, Women and The Society. La Perla sells its creations through a network of flagship stores, shop-in-shops, and corners located in the heart of the most important fashion districts, as well as being present in the best department stores and specialized boutiques worldwide.
The company, led by Creative Director Julia Haart, offers collections of ready-to-wear, lingerie, sleepwear, beachwear, loungewear and accessories for women and men who aim at expressing their style with ease and sophistication.