, a sunglasses subscription service founded by two young millenials hoping to solve 2 major sunglasses problems:
1. Losing/misplacing/breaking expensive sunglasses
2. Wanting to be more adventurous without committing to an expensive pair
With a SubApollo subscription, consumers only spend $15 each season for 2 pairs of sunglasses that are curated specifically for them based on their face shape, chosen gender, and style preference (adventurous, classic, etc.).
The boxes have a retail value of $50-$60 per box so it’s a real deal.
The business was inspired by founder Daniel Mizrahi‘s (22) own personal experience losing an expensive pair of sunglasses while on vacation.
Together with co-founder Naomi Terzi (21), they have access to hundreds of styles through their relationship with a wholesale sunglasses manufacturer and work in tandem with their in-house design team to develop new trend-forward styles for each season’s box, which means that no two curated boxes are ever the same.
After losing and breaking several pairs of expensive sunglasses, founder Daniel Mizrahi (22) was on the hunt for quality, fashion-forward sunglasses that were affordable.
It wasn’t until he met co-founder Naomi Terzi (21), a student at FIT and saw her eye for fashion and trends, that the idea for SubApollo came together.
Affordability, quality, and on-trend styles are all important factors of the SubApollo mission.
Together, the founders have access to hundreds of styles through their relationship with a wholesale sunglasses manufacturer and work in tandem with their in-house design team to develop new trend-forward styles for each season’s box.
This allows them to keep their price affordable without forfeiting style and quality.
With their access to so many style options, no two curated boxes are ever the same.
Each season Naomi, in her role as creative director, also chooses a theme and gives the boxes a fresh design to match.