WRITE (RED), END AIDS’ celebrates the collaboration between Montblanc and (RED) in the fight against HIV/ADS with the launch of the new (MONTBLANC M)RED writing instrument. Designed by Marc Newson, every (MONTLANC M)RED writing instrument and accessory purchased will donate 5 Euros to the Global Fund to support HIV/AIDS programs.
The ‘WRITE (RED), END AIDS’ VIP cocktail event will take place at the World of McIntosh Townhouse in SoHo, where guests will commemorate (RED) and Montblanc’s partnership and view the special edition collection on display at this star-studded event, which will include a live performance from DJ Brendan Fallis and a live installation by artist David Paul Kay depicting the (RED) manifesto like you’ve never seen it before.
Attendee s : Rami Malek (Actor), Allison Williams (Actress and Singer), Geoffrey Arend (Actor/Comedian), Martha Hunt (Model), Alek Wek (Model), Gregg Bello (Actor), Phoebe Robinson (Actress/Comedian), Javier Muñoz (Actor), Robert Konjic (Model), Brendan Fallis (DJ), Bayli Mckeithan (Musician), Deborah Dugan (President and CEO of (RED)), Sylvain Costof (President of Montblanc North America)
Guided by the pioneering spirit since 1906, Montblanc revolutionized the culture of writing with breakthrough innovations. Today, the Maison continues to push boundaries and evolve the expression of fine craftsmanship across each of its product categories: the pinnacle of luxury writing instruments, timepieces, leather goods, accessories, fragrances and eyewear. With every innovation, Montblanc offers new functionalities and ground-breaking designs imbued with the Maison’s heritage of sophistication and crafted to the highest standards through the skills of its artisans in each of its manufactures whether Hamburg, Germany for its writing instruments, the Swiss Jura in Le Locle and Villeret for its timepieces or Florence, Italy for its leather goods. Reflecting its ongoing mission to create fine lifetime companions born from the most pioneering ideas, the iconic Montblanc Emblem has become the ultimate seal of performance, innovation, quality and expression of style. With its origins deeply rooted in the culture of handwriting, Montblanc continues to assert its cultural commitment around the world with the creation of wide-ranging initiatives to promote arts and culture in many forms, while honouring the modern-day patrons who support the advancement of the arts.
(RED) was created by Bono and Bobby Shriver in 2006 to transform the collective power of consumers into a global force of critical, lifesaving aid. (RED) works with the world’s most iconic brands – such as Apple, Starbucks, Belvedere Vodka, Bank of America and more – to develop (PRODUCT)RED™ branded products and experiences that, when purchased, trigger corporate giving to the Global Fund. With these contributions, he Global Fund finances programs in sub-Saharan Africa, which provide HIV+ pregnant women access to the lifesaving medication they need to ensure their babies are both HIV-free.