Neo Design by Nevena Ivanovic Fall 2018 photos by Alek Živković


Collection ATEHNEO is mainly inspired by the motives from the book Hazarski rečnik ( Khazarian dictionary) by Milorad Pavić, but also his approach to this unique piece of art. Hazarski rečnik was written in that way so it can be read and observed like a sculpture, from many different angles and viewpoints.

This book interacts with its readers, allowing them to be part of it, to explore it, adjust it, shape it and not just be another lazy observer.


“The past and the future come together”.

NEO design strives to bring traditional techniques of making clothing and jewelry to a new age in which functionality will benefit from the simplicity inspired tradition.

In a year behind us in which ENSONEO project was started It won 6 really big prizes and awards of which the biggest one that we should mention is Fashion Scout South East Europe award that brought an opportunity to present ATEHNEO collection at September’s London Fashion week trough the “Ones to Watch” platform. Besides that NEO was European finalist in one of the biggest fashion competition in the world , The Woolmark prize.

NEO design is based on a new vision of functionality.

Clothing, jewelry and accessories are intertwined and they form a multifunctional unit, which adapts to the one who wears it offering the possibility to personalize. 

Connection between the past and the future is necessary for a strong and healthy society and NEO is trying to provide it through clothing designed for powerful, artistic and mystic souls .


Nevena Ivanovic was born in Belgrade in 1992. After completing undergraduate studies in the French school of fashion and fashion management “Mod’Art international” she founded her own brand “NEO design”.

She successfuly continued her education at the “School of Art and Design”, where she graduated in June 2016. She has participated in group shows at BAFE and Belgrade Fashion Week, but  her first solo fashion show was in Paris in September 2016. She became a member of the BFW Design collective through platform for young cratives -Fashion Incubator.

As the encouragement to young designers, she won the prize“ BazART“ ,as well as the prize „Textil Young Designer Award“ and in addition to these two awards she was one of three winners of the B-Future competition. 

During 2017. Nevena won several prizes and awards including  being selected as the best national designer at Serbia Fashion Week, being nominated as Woolmark prize European finalist and finally Fashion Scout SEE prize that awarded Nevena with fully sponsored show at London Fashion Week  on platform ONES TO WATCH.

The last exibition of ATEHNEO collection was in London and right after that in  Belgrade at Belgrade Fashion Week .4

photo: Alek Živković

make up : Aleksandra Orlandić Sretković

hair: Maja Denić

models : Marijana Stracenski (Click) , Mina Kitić, Santino Bulatović (FOX)

set design : NEO design/ Nevena Ivanović , Predrag Ivanović

art direction: Nevena Ivanović

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