BRAND NEW ETHICALLY RESPONSIBLE LUXURY LEATHER BAG LINE, OKV, CELEBRATES GLOBAL LAUNCH IN TORONTO, CANADA
OKV combines unrivaled luxury Italian craftsmanship with ethically responsible production.
TORONTO – New ethically responsible luxury leather bag line, OKV, officially launched its first collection of men’s accessories, entitled Primo Edition, on Monday night to a full house of industry elite, celebrity athletes and influencers including Toronto Blue Jays’ Marcus Stroman and Curtis Granderson, at the Ricarda’s atrium in heart of downtown Toronto. The coveted and highly anticipated launch reimagined the stunning floor to ceiling atrium space into a whimsical forest complete with evergreens and museum inspired décor inspired by the campaign film unveiled during the evening.
Primo Edition, the first-ever collection from OKV, is officially available globally through the brand’s e-commerce platform WWW.LIVEOKV.COM with six coveted styles including a bifold leather wallet, structured weekender, large rucksack, leather zip card holder, marsupio belt bag and structured leather business tote at a price range of $160 USD – $1500 USD.
“After much anticipation, I could not be prouder to unveil OKV’s first collection to a group of such distinguished guests.” states Wayne Mayers, creator and designer of OKV. “Primo Edition is a collection I have dedicated my heart and soul into creating, which stemmed from a desire to have the OKV customer stand out from the crowd with a luxury product they can feel good about carrying.”
Guests at the VIP launch event enjoyed canapés by Ricarda’s and cocktails from Mount Gay Rum, Remy Martin and Botanist Gin while relaxing in the TITLE Magazine VIP Lounge. The brand’s first ever campaign video, shot in the depth of the woods of Hamilton, Ontario over cinematic orchestral music composed by Steve D’Angelo and narrated by Maria Frankis, premiered to rave reviews.
Designed in Toronto, Canada and produced in the Tuscany region of Italy, OKV’s collection of men’s leather bags and accessories are handmade using the artisan tradition of natural tanning, reducing the carbon footprint of the textile industry, while joining quality craftsmanship and tradition to create a unique product. Primo Edition is available in three distinct colorways: tan/ambra, grey/piambo and olive/verde.