THE BALANCE BETWEEN BRAND MARKETING & PERFORMANCE MARKETING; A CONVERSATION AMONGST EXPERTS
Experience a live recording of the world’s leading retail technology podcast, Fashion Is Your Business. Our featured guest for this recording is brand marketing guru, Babba Canales
!! Babba is widely known for her work with Uber and Away Luggage. Co-hosting along with MouthMedia’s Pavan Bahl
is Brianne Kimmel
, Startups Lead at Zendesk
BABBA (CANALES) RIVERA, FOUNDER OF BYBABBA
Formerly Director of Brand Marketing for Away Luggage
Babba Canales is an award-winning Creative Marketing Professional with experience working in fashion and tech in Stockholm, Berlin and New York.
Babba Canales is listed in the 2016 Forbes’ list of the top “30 Under 30” in the field of marketing and advertising, and was named Sweden’s ‘top talent’ of 2016 by Veckans Affärer, one of the country’s largest business magazines.
With a reputation as one of the most dynamic and accomplished young innovators and leaders in the increasingly important area of digital brand marketing, Babba Canales and her work have been featured and profiled in major magazines, newspapers, television programs, podcasts and various other print and digital media.
Follow her on Instagram: @babba.c
BRIANNE KIMMEL, ZENDESK FOR STARTUPS
Guest host of this recording of Fashion Is Your Business
Brianne leads the startups program at Zendesk, a network of thousands of startups including Allbirds, Everlane, LeTote and partners with hundreds of incubators, accelerators and VC firms.
In addition to her work at Zendesk, Brianne is active in the venture community and helps consumer startups including direct to consumer and fashion e-commerce brands connect with the right investors, advisors and build their first performance marketing team.
Qualifying startups get a year of free Zendesk, while you get your company off the ground. www.zendesk.com/startupsPrior to Zendesk, Brianne led performance marketing teams at Expedia focused on international growth and corporate development across a number of Expedia Inc. brands Follow her on Instagram & Twitter: @briannekimmel
PAVAN BAHL, FOUNDER MOUTHMEDIA NETWORK
Host of Fashion Is Your Business
A proclaimed connector in global fashion and technology eco-systems, Pavan leads an engaged community of thought leaders working at the intersection of brand and innovation. He has advised over 150 growth stage companies.MouthMedia Network is a community first media company focused on creating world class podcasts, covering business strategy & innovation behind various lifestyle industries. Their B2B content is ranked top in the world.
Follow him on Instagram & Twitter: @pvnbhl
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