Quoï Alexander AW18/19 is a continued exploration on how clothing manifests without sewing, a tradition more than 20,000 years old.
His purpose is to go back to a time before sewing.
This is the central concept he is exploring with his work.
Quoï Alexander strives to work within a process that rejects references in order to achieve a look of unique singularity.
This allows for more versatility and makes new clothing that is yet undefined through language. These clothes bring a new thought process when dressing ourselves because language is so critical in identity.
With this new collection also came the creation of a new language.
Continuing his education in the arts he moved to London to study Fashion Design Womenswear at Central Saint Martins. Quoï’s graduate collection was recognized as one of the top five collections by Vogue UK, Dazed and Confused and i-D Magazine.
Quoï gained experience at Alexander McQueen, Sonia Rykiel and Chanel before starting his own brand, He is one of the Designer’s Apartment’s selection from the Fédération Française de la Haute Couture et de la Mode.