ROSE IN GOOD FAITH’S ED HARDY COLLABORATION PRE-RELEASE TEE SOLD OUT WITH ONE MAILING
Only Released To The Brand’s Preferred Clients
With A $3,090 Price Tag
Models: Olesya Malykina and Willy Choi
August 9, 2018 – Los Angeles, CA – ROSE IN GOOD FAITH is continuing to drive innovation in a space where fashion and culture align. Staying steps ahead of the industry, they continue to put a contemporary spin on elements of iconic millennial nostalgia, playing with pastiche, irony, and maximalism; evolving the fashion narrative.
Rose In Good Faith sent an image of their pre-release Ed Hardy collaboration tee to the brands’ preferred clients with a price tag of $3,095 and a digital application. In less than 2 days, with more than 209 responses, the brand sold through their exclusive batch of 50 pre-release tees.
Akiva Alpert, Co-founder and Creative Director of Rose In Good Faith said, “We wanted to preface the collection with an epic, unique piece. There is a familiarity, and yet the stakes are raised.”
“We didn’t anticipate an overwhelming response like this,” said David Teitelbaum, Rose In Good Faith’s Co-Founder. “It was an incredibly difficult task when choosing those 50 clients who we felt fit best into the Ed Hardy collaboration story. This collection is going to be timeless, one that’s rooted beyond nostalgia’s borders. We wanted our selection to reflect that.”
With an obsessive attention to quality and craftsmanship, Rose In Good Faith carefully sources their materials from often-rare suppliers. On this particular pre-release tee, the cotton jersey is sourced from a hand-selected group of farms in Georgia and woven in South Carolina, before being shipped to Los Angeles. Along with the tees beefy 8.5oz custom fabrication, there’s a timely dye process, which consists of 3 special proprietary dyes and 6 enzyme washes. Coupled with the hand
application of over 3,000 genuine Swarovski crystals, this tee took Rose In Good Faith around 4-6 months to develop.
“Speaking of what is to come, this tee is just a taste. This is fundamentally the return of Ed Hardy, with a design language and vision that is Rose In Good Faith. There is no question of the impact Ed Hardy and Christian Audigier have had on the modern streetwear movement, period. In many ways we are paying homage, however, if Ed Hardy’s origins were rock n’ roll, for me, this capsule is hardcore, this is death metal.” Said Akiva Alpert.
About ROSE IN GOOD FAITH:
Inspired by post-hardcore and emo culture, LA-based ROSE IN GOOD FAITH channels elements of millennial nostalgia, fused with bold color ways, and a contemporary flare for the dramatic; launched in 2016 by designer Akiva Alpert.
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