US Launch of the Regatta Great Outdoors at Sears.

Keith Black, CEO Of Regatta, David Pastrana, President , Apparel at Sears Holdings, Ido Mazursky, Managing Director of Regatta celebrate the US launch of Regatta Great Outdoors collection at Sears Braintree.

On Wednesday, June 6th, Regatta Great Outdoors, Britain’s largest outdoor and leisure clothing brand, made its way into the US market as it exclusively launched at 11 Sears locations throughout the New England area.

David Pastrana, President of Sears Apparel and Keith Black, CEO of Regatta, presented the collection made up of men’s and woman’s active performance, outdoor and leisure wear to Sears executives and local media at the Sears Braintree, MA location.

Established in 1981, Regatta quickly became one of Europe’s most popular outdoor clothing, footwear and equipment brands as they continuously strive to enable people to live happier and healthier lives through times spent outdoors.

Regatta’s core values are similar to those of Sears as both parties believe strongly in:  quality, value, product design and a passion for the customer.

The brand is offered at an affordable price accessible to every shopper.

The Regatta Great Outdoors collection is now featured in 1,800 square foot shops inside the following Massachusetts Sears locations: Saugus, Burlington, Auburn, Peabody, Braintree, Natick and Hyannis, as well as Salem and Nashua, N.H., Warwick, R.I., and South Burlington, Vt.

The Regatta collection will be available on Sears.com starting this fall.