Six Hundred Four Launches Exclusive Sneaker Collaboration with Def Leppard

Six Hundred Four Launches Exclusive Sneaker Collaboration with Def Leppard
VANCOUVER, CAN – June 26, 2018 
 Six Hundred Four (www.sixhundredfour.com), a luxury sneaker brand that creates limited edition shoes based off art pieces, announces a limited-edition collaboration with iconic rock band Def Leppard launching for pre-order today. Only 604 individually numbered pairs will be produced and exclusively available to purchase at sixhundredfour.com
Consisting of 4 styles, the premium collection draws inspiration from the album art of Def Leppard’s three most iconic albums, On Through the Night, Pyromania, and Hysteria, along with a style dedicated to their highly recognizable Def Leppard logo.
Retailing for $265 USD, each style will be on display during the band’s current world tour at their meet and greets, starting July 1 and are expected to ship to customers in October, Size Ranges from EU 36-47.
James Lepp, the founder of Six Hundred Four, explains “It all started last summer when Phil Collen, the lead guitarist, entered our store.
That resulted in a 30-pair exclusive collaboration with him, and now has led to a full collaboration with Def Leppard.
Like the Phil Collen series, the Def Leppard collection will be unlike anything that’s hit the market before.”
Def Leppard lead guitarist Phil Collen goes on “Last year I collaborated with Six Hundred Four, so I know first-hand how thoughtfully they treat collaborations. From seeing this new Def Leppard collection, it’s no surprise that the shoes look flawless.”
Lead singer Joe Elliott says “I always knew the fans we’re going to love the shoes, but when I finally saw the shoes in person, I fell in love with them. I’m looking forward to wearing them on stage
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Six Hundred Four is an emerging luxury sneaker brand, creating 604 pairs of limited edition shoes based off an original art piece.

By utilizing specialized printers, each art piece is essentially tattooed onto the shoes, allowing them to be worn freely without fearing the art will peel or crumble away.

Similar to how an artist numbers their limited-edition prints, each limited-edition pair is individually engraved with a unique pair number, making every shoe one-of-a-kind.

Both the art and shoes can be viewed in their award-winning Sneaker Gallery located in Vancouver, BC.

With more than 100 million albums sold worldwide and two prestigious Diamond Awards in the U.S., Def Leppard – Joe Elliott (vocals), Phil Collen (guitar), Rick “Sav” Savage(bass), Vivian Campbell (guitar) and Rick Allen (drums) – continue to be one of the most important forces in rock music.

Over the course of their career the band has produced a series of classic ground-breaking albums that set the bar for generations of music fans and artists alike. The group’s spectacular live shows and arsenal of hits have become synonymous with their name, leading Def Leppard to be heralded as an institution in both the music and touring industry.

Def Leppard’s influential career includes numerous hit singles and ground-breaking multi-platinum albums-including two of the best-selling albums of all time, Pyromania and Hysteria, capturing the group’s legendary tracks, bringing together classic Leppard hits such as “Rock of Ages”, Pour Some Sugar on Me” and “Foolin.”

The band’s 2015 self-titled studio album debuted at #1 on Billboard’s Top Rock Albums and Top Independent Albums charts. The album also took the #5 spot on Billboard’s Top Current Albums and #10 spot on the Top 200, as well as claiming 15 top 10 debuts around the world.

For the first time, in January 2018 Def Leppard debuted their full recording catalog worldwide via streaming and download platforms.

As they did with the original release of their records, Def Leppard dominated the worldwide charts again.  Chart stats saw their albums charting in the iTunes Top 10 in more than 30 countries, including Hysteria at #3 in the US, and #5 in the UK.  Def Leppard had the #1, #2 and #3 records on the US catalog albums chart


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