(RED)® was created by Bono and Bobby Shriver in 2006 to transform the collective power of consumers into a global force of critical, lifesaving aid. (RED)® works with the world’s most iconic brands—such as Apple, Starbucks, Belvedere Vodka, Bank of America and more—to develop products and experiences that, when purchased, trigger corporate giving to the Global Fund. With these contributions, the Global Fund finances programs in sub-Saharan Africa, which provide HIV+ pregnant women access to the lifesaving medication they need to ensure their babies are born HIV-free.
Every day 400 babies are born with HIV. Buy, give, join (RED) & help get that close to zero. red.org