THEY O.K. – Shop the PRIDE Capsule from American Apparel

AMERICAN APPAREL DEBUTS PRIDE CAPSULE

Celebrating All Pronouns In The Gender Spectrum

In celebration of this year’s Pride month, American Apparel is pleased to debut the “They O.K.” collection and campaign. The three-piece capsule collection includes two new unisex tees, each featuring one of two distinct loud and proud slogans, “Still here. Still queer.” and “They O.K.: All Pronouns Welcome”, both retailing for $24.00 each. A tote bag rounds out the collection offering, retailing for $30.00.
“They O.K.” pays homage to American Apparel’s bestselling “Gay O.K.” T-shirts, updated to include everyone across the gender spectrum, with a playful (but pointed) subhead in the messaging, “They O.K.” American Apparel has always been an outspoken advocate for the LGBTQ+ community and is excited to continue and elevate this tradition with the launch of the capsule collection.
The American Apparel Pride campaign imagery, accessible in the below noted links, came together via an open casting held for all members of the LGBTQ+ community. Aiming to create a campaign that celebrated the beauty, love, diversity and courage of the LGBTQ+ community, American Apparel reached out via social media and IRL, encouraging trans and non-binary people to participate in an effort to spotlight and celebrate those who are often underrepresented.
The Pride campaign features 9 individuals that were selected through American Apparel’s ongoing casting initiative to tap real people through open calls, and the brand hopes to continue collaborating with these new models (and other members of the LGBTQ+ community) for future campaigns.
ABOUT
American Apparel is an iconic Los Angeles fashion basics brand, established in 1989, is known for ethically made styles that are timeless, sexy, fun and colorful. The authentic American Apparel brand celebrates all shapes, sizes and colors and proudly stands for confidence, diversity, equality, freedom of expression, empowerment and body-positivity.
 
Gildan Activewear acquired the American Apparel brand in February of 2017. As part of Gildan’s family of brands, American Apparel now has access to one of the world’s largest and most responsible manufacturing network. American Apparel is sold online globally. More information about the brand can be found at www.americanapparel.com.
ABOUT AMERICAN APPAREL
American Apparel is an iconic Los Angeles fashion basics brand, established in 1989, is known for ethically made styles that are timeless, sexy, fun and colorful. The authentic American Apparel brand celebrates all shapes, sizes and colors and proudly stands for confidence, diversity, equality, freedom of expression, empowerment and body-positivity.
 
Gildan Activewear acquired the American Apparel brand in February of 2017. As part of Gildan’s family of brands, American Apparel now has access to one of the world’s largest and most responsible manufacturing network. American Apparel is sold online globally. More information about the brand can be found at www.americanapparel.com.

American Apparel
Unisex Still Here Print 50/50 T-Shirt
American Apparel
Unisex They Okay Print 50/50 T-Shirt
$24.00
Purchase at: AmericanApparel.com
American Apparel
Unisex Still Here Print 50/50 T-Shirt


American Apparel
Unisex They Okay Print 50/50 T-Shirt
$24.00
Purchase at: AmericanApparel.com


American Apparel
Unisex Still Here Print 50/50 T-Shirt


American Apparel
Unisex They Okay Print 50/50 T-Shirt
$24.00
Purchase at: AmericanApparel.com
American Apparel

They Okay Tote Bag
$30.00
Purchase at: AmericanApparel.com
Direct Link to Purchase: http://americanapparel.com/en/they-okay-tote-bag_rsae502wsp?c=Natural/Print%20They%20Okay


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