THIRDLOVE® EXPANDS INTO LOUNGEWEAR
Leading Direct-to-Consumer Lingerie Company’s New Line, Where Chic Meets Comfortable
SAN FRANCISCO, CA
Oct, 10 2017
Known for its innovative lingerie and fit first approach, ThirdLove® is introducing its first-ever loungewear: the Seamless Lounge Collection and the Organic Cotton Lounge.
The new collections were designed based on holistic thinking, bringing the comfort of a perfect fit to women at all moments.
“When I started ThirdLove, I didn’t set out to create a million different bras,” says Heidi Zak, co-founder and CEO, ThirdLove.
“I wanted to make just a few truly incredible bras. The same goes for our loungewear, which are as wearable as they are beautiful.”
ThirdLove spent over a year on the details for their new collection-perfecting the fit, designing the silhouettes and creating unique premium natural fabrics.Their brand new collections, allow women to indulge in ultra-comfortable tops, bottoms and a robe without sacrificing style.
Across both collections, the pieces are designed so that nearly all of them fit an on-the-go lifestyle:
- Seamless Lounge Collection: Includes a ¾ sleeve tee ($48), a camisole($38) leggings ($58) and a lounge bra ($48) in five universally-flattering colors. Each piece is uninterrupted by seams for supreme comfort, elevated with its own distinctive touch and made from unique bamboo fabric for a remarkably soft feel and breathability that is naturally antimicrobial
- The Organic Cotton Lounge: The versatile tops and bottoms are sold as sets, with a Long Sleeve Tee & Jogger Set ($118) and a Cap Sleeve Tee & Shorts Set ($98) and an Everyday Robe ($98). Each piece is irresistibly soft with a beautiful drape and relaxed, easy fit. Both sets and the robe are packaged in their own pretty carrying bag, perfect for gifting.
“We design our intimates so women can be comfortable while on the go, said Ra’el Cohen, head of design, ThirdLove.
“But what about when they’re ready to take them off? We want to be there for women in those moments, too.”
ThirdLove’s lounge collections will be available late Fall at www.thirdlove.com.
ThirdLove is an innovative bra and underwear company that believes fit should come first, and has introduced women to better-fitting bras with a seamless shopping and purchasing experience.
As a company built on data, ThirdLove uses fit insights and customer feedback to inform both the Fit Finder and product development.
The company offers signature half-cup sizes to provide a more precise fit, and in February, announced The New Nakeds Collection, a skin-tone range of bras and underwear also available in their 24/7™ styles, to fit the diverse needs of their customers.
To learn more, visit www.thirdlove.com.