Photography Tyler Mitchell, styling Julia Baylis
As a native New Yorker, Marc Jacobs often references his hometown and the AW17 collection was no exception.
Inspired by a documentary on 90s hip hop culture, the collection explored the way music has influenced style over the years and saw models walk the runway in matching tracksuit sets, oversized gold jewellery and bucket hats.
In addition to the traditional campaign images, Jacobs was keen to come up with a new way of presenting the collection so enlisted New York-based filmmaker and photographer Tyler Mitchell and gave him free rein to create a photo project from his point of view.
“I saw the collection and immediately thought about boys in womenswear runway clothing,” the Atlanta-born Mitchell told us.
“I thought about taking a brand like Marc Jacobs and setting a shoot up how Dipset might have in the 90s – a bunch of kids hanging around.”