Urban Lush by NOHA RAOUF FW2017

Urban Lush AW17 collection draws inspiration from the vibrant streets of London.

It stimulates the idea of revolution and feminism.

Textures, repetition and order are the focal points of this collection.



Born and raised in Egypt, Noha Raouf holds her Bachelor of Arts in Mass Communication, and she is currently attending the El Centro School of Design in Dallas, Texas.

Having both degrees helped Noha discover the perfect fusion of creative expression and strategic thinking. In May 2017 her graduate collection was recognized for its unique aesthetic, receiving the best fashion collection award. Noha was first introduced to the art of dressmaking when she was 5 years old, while visiting dressmakers & fabric stores with her grandmother.

That’s when she developed a fascination with fabrics.

She bagan collecting swatches, and used them to create clothes for her barbies.

For the Dallas-based designer, everything is in the details.

Each of her carefully crafted pieces exude a sense of enduring sophistication and a hand touch.

She is interested in clean cuts, unique constructions, and unusual textures.

Her work has been known for using uniques fabric selections. Noha lives for the design process, and the inherent magic in taking a piece from concept to reality.

With the launch of her website, she is debuting her first luxury womenswear line, which will have both ready-to-wear & demi-couture pieces.

NOHA RAOUF is specifically designed for the fiercely independent and the exceptionally original.

Adapting both draping and sophisticated pattern techniques, the brand is designed to enhance shape, silhouette, and style for a timeless look.

Noha herself is as eclectic as her fashion designs.

A self-proclaimed creative revel, she is a free-spirit who abhors routine and complacency.

A multi-talented visual artist, her forays into photography and interior design help inspire her collections.

When she’s not hard at work on her latest fashion concepts, she enjoys visiting different cities, studying cultures and subcultures, and familiarizing herself with fabrics and textures.



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